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Responding to Change
We've heard it time and again in the ag industry, and it's quite apparent in the news headlines: Times have changed. Whether you regard those changes as better or worse is a matter of perspective. But if you want to survive, adapting needs to be the focus. I recently came across a quote by Charles Darwin that seemed to say it best. He said: "It is not the strongest of the species that survive, not the most intelligent, but the one most responsive to change."

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In The News
Moore named new American Shorthorn Executive
During the 2008 ASA (American Shorthorn Association) Annual Banquet held in Louisville, KY, November 15, 2008 the ASA Board of Directors was proud to announce Bert L. Moore, PhD. as the new Executive Secretary/Treasurer for the association. To read the complete article, click on the headline above.

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Cowman Commentary
A Return to the Good Ol' Days? By Kindra Gordon
Before I begin, I must blatantly state that I hardly count myself old enough to remember “the good ol’ days.” But, lately, I’ve been hearing many people reference this current economic crisis as a “wake-up” call for our country – a reminder that America’s spending habits and business principles have perhaps gotten out of hand. Or, put another way, have gotten “too big for their own britches” – as they might have said in the good ol’ days.

American businesses – the beef industry included – were on the fast track to bigger and better and, well, bigger. But the economic upheaval of the past few months seems to have put much of that on pause – and I find that refreshing.

Many of us are rethinking our spending, rethinking driving 100 miles to buy groceries when we can get many of the same items locally; and rethinking if bigger really is better. To read the complete article, click on the headline above.
Comment on this article.

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300 PRO LA (oxytetracycline 300 mg/mL), available only through veterinarians, is the long-acting, broad-spectrum antibiotic for BRD, pinkeye, footrot and scours for use in cattle and swine. Its high cure rate and longer duration make it ideal for multiple treatment protocols including where metaphylaxis is indicated. Simply put, 300 PRO LA is THE PRACTICAL TREATMENT.

Strategies for Small Producers
The Perfect Pair: 10 common-sense tips for matching horse and rider By Kindra Gordon
There are some duos who seem like a match made in heaven. Think about singers Brooks & Dunn or icons Mickey and Minnie Mouse – you just can’t think of one without the other. Then, there are those not so compatible matches who come to mind – since it’s a political year, we’ll just mention John McCain and Barrack Obama.

What does this have to do with you and your horse? Well, how well do you get along? Is it a loving relationship or more of a love-hate connection?

Brad Lange of Lange Ranch Quarter Horses near Oglala, SD, grew up ranching and loving horses. Today, he and his wife Stacia ranch with his parents and brother and sister-in-law, while also training horses, teaching clinics, and offering private lessons. Stacia specializes in training barrel horses, while Brad focuses on ranch and team roping horses.

From their experiences, Brad has amassed a list of do’s and don’ts for riders as they seek out the perfect horse. Here, he shares 10 points to ponder before you make your next purchase.
To read the complete article, click on the headline above.

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Industry Events
Angus Boot Camp in Kansas Dec. 16-17 Source: American Angus Association
The American Angus Association, Angus Foundation and Kansas State University (K-State) are partnering to sponsor another Cattlemen’s Boot Camp — an interactive educational program meant to provide producers with information about the many facets of the beef industry. Cattlemen’s Boot Camp will be Tuesday, Dec. 16, to Wednesday, Dec. 17, at Weber Hall on the K-State campus in Manhattan, Kan. To read the complete article, click on the headline above.

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Youth Spotlight
Beef Checkoff offers beef funding for South Dakota schools
The Beef Checkoff in South Dakota is supporting a new program designed to develop beef consumers for life by teaching teens how to cook beef while providing education on beef's nutritional benefits. The South Dakota Beef Industry Council is offering funding to schools across the state encouraging the use of beef in the classroom.

According to Holly Swee, SD Beef Industry Council Director of Nutrition and Consumer Information, people are losing the ability and the knowledge of how to cook many foods, including beef. This lack of cooking know-how combined with tight funding in education leaves many students entering adulthood without the skills needed to choose and prepare healthful meals. The new Beef program for schools helps to bridge this gap by providing money to buy beef for hands-on lessons. To read the complete article, click on the headline above.

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Instructional cattle fitting and showing DVD available
The American Angus Association has produced a new educational DVD that outlines the basics of fitting and showing an animal. "Fitting and Showing for Success" is a 22-minute video that shows the entire fitting process, from washing and rinsing to clipping and show-day preparation. The video also highlights showmanship techniques. To read the complete article, click on the headline above.

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Consumer Trends
Food Insight: Keeping pace with what consumers want By Kindra Gordon
Step into your local grocery store and you may start seeing the signs that a new era in retail food marketing is taking hold. The changes are being driven by consumer demand, and it will continue to be key for industries like the beef sector to pay attention, recognize opportunities and adapt to survive.

One example of today’s changes: in Myrtle Beach, South Carolina, grocery chain Piggly Wiggly has designed a store to fit the way people instinctually shop. For example, when shopping for cereal, a customer will intuitively search for milk. In most grocery stores, milk and cereal products are located in different sections. In the new Piggy Wiggly store, however, milk and cereal are positioned side by side. To read the complete article, click on the headline above.

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Noromycin 300 LA (oxytetracycline 300 mg/mL) is a versatile, broad-spectrum antibiotic that is economical and available without a prescription. Its unique oxytetracycline formulation delivers the results you can depend on in a convenient lower dose volume. Simply put, Noromycin 300 LA is THE PRACTICAL CHOICE.

Monitor corn stalk quality Source: University of Nebraska
Rain in the fall usually is welcomed despite the delays it causes with crop harvest. Pastures and alfalfa benefit from extra growth and winterizing capabilities. Wheat and other small grains get well established as do any new fields of alfalfa or pasture. And the reserve moisture stored in the soil will get good use during next year’s growing season.

But rain does reduce the feed value of corn stalks in fields already combined, points out University of Nebraska Extension forage specialist Bruce Anderson. And this fall many fields have had some pretty heavy rain on the stalks.

Rain reduces corn stalk quality several ways. Most easily noticed is how fast stalks get soiled or trampled into the ground when fields are muddy, says Anderson. Less noticeable are nutritional changes. To read the complete article, click on the headline above.

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Fresh water on demand, 24 hours a day.
Ritchie manufactures a complete line of livestock watering products with the highest specifications in the industry. Ritchie fountains are available in stainless steel, heavy-duty poly or both and backed by a 10 year limited warranty. Contact us at 800-747-0222.

Gearing up for winter weather and keeping cattle healthy Source: South Dakota State University
Snow and high winds are a bad combination for previously unstressed calves waiting to be shipped or put on winter feed rations.

South Dakota State University Extension Range Livestock Production Specialist Eric Mousel says that to protect calves from the onset of respiratory problems, it's advisable to keep livestock dry and out of the wind as best as possible. Although many herds remain out on winter range and pasture with little protection from the wind, moving livestock into protected areas as soon as possible may reduce potential problems.

Colder temperatures also raise nutrient requirements of both cows and calves. To read the complete article, click on the headline above.

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Range & Pasture
Watch cows graze weeds on YouTube
Livestock consultant Kathy Voth has earned attention for several years for her research on teaching cows to eat weeds. Now, the innovative range consultant is spreading her message through YouTube. Voth has posted several videos on the YouTube site so others can watch and learn how to train their cows to eat weeds. Voth says there’s even a “music” video showing work she did this summer in Montana teaching cows to eat Canada thistle. To read the complete article, click on the headline above.

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Table Of Contents
> In The News
> Cowman Commentary
> Strategies for Small Producers
> Industry Events
> Youth Spotlight
> Consumer Trends
> Nutrition
> Health
> Range & Pasture

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