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Maintaining beef demand major focus Compiled by Kindra Gordon
Phoenix, AZ, was the hot spot to be last week during the 2009 Cattle Industry Convention and NCBA Trade Show. A wide variety of beef industry issues were discussed as forums, committee meetings and general sessions were held Jan. 28-31. If you weren't able to attend - or missed some of the many sessions - here's a roundup of the happenings from the week.

How the beef industry might continue to attract consumer spending on beef at retail and restaurants during the current recession was a major concern discussed. Kansas State University economist James Mintert addressed convention participants to provide insight on factors impacting beef demand. He acknowledged the current downturn in the economy saying, “In 2009 US beef demand will be hurt by the weak US economy, and there’s not much our industry will be able to do to stop it.”

Rather, Mintert said the beef industry should focus on being positioned to take advantage of the US economy when it begins to rebound in 2010 and 2011. To read the complete article, click on the headline above.

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Marketing Insight
Market - and weather - predictions Source: Cattle-Fax
Although the sluggish economy is impacting consumer spending, cattle producers may expect better market prices in the not-too-distant future. That was the message market analyst Kevin Good presented during the annual Cattle-Fax Outlook session at the convention. Good says declining cattle numbers and reduced beef production should contribute to a positive long-term price trend. He commented, “In terms of supply, the signs are extremely bullish.” To read the complete article, click on the headline above.

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Industry Outlook
Young Producer Council among other highlights Compiled by Kindra Gordon
NCBA’s newly-formed Young Producers’ Council (YPC) held their first meeting and elected officers during the convention. YPC was created in 2008 to promote youth participation in the beef industry and NCBA, and is open to members ages 18 to 35. To read more about the YPC officers, the Beef Backer Award winners and more convention highlights, click on the headline above.

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> Marketing Insight
> Industry Outlook

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