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Our Perspective
F is for Focus By Kindra Gordon
In today’s fast-paced, hectic world, we all make the mistake of trying to do too much. We want to be everything to everybody. But, in my opinion, we should aim to be the best at one thing and earn a reputation for that instead. Thus, in my A to Z list, F is for having a purpose driven focus.To read the complete article, click on the headline above.

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Marketing Insight
6 Suggestions for Suceeding in This Difficult Market By Kindra Gordon
“The good times will come again,” says Vincent Amanor-Boadu, an agribusiness professor at Kansas State University, in speaking about today’s current economic downturn.

Boadu blames the tough economy on cheap credit, unearned prosperity and unrestrained greed on Wall Street. He says, “Overconsumption and no savings has led to this.”

Boadu says business owners should use this “tough time” to do some personal inventory. He offers these six strategies: To read the complete article, click on the headline above.

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Industry Outlook
New environmentally conscious food program unveiled for producers and consumers Source: IMI Global
Integrated Management Information Inc. (IMI Global), a leading provider of verification and Internet solutions in the agricultural/livestock industry, has launched VerifiedGreen,™ a verification program that caters to producers and consumers who are committed to reducing their carbon footprint. Under the VerifiedGreen program, farmers and ranchers can have their operations certified “green” by IMI Global’s auditors, making them eligible to market their products as consistent with environmentally sustainable production processes. To read the complete article, click on the headline above.

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Industry Events
Animal Ag Alliance to host Summit on Animal Welfare May 12-13
The Animal Agriculture Alliance plans to host its eighth industry-wide Stakeholders Summit focusing on animal welfare on May 12-13, 2009 at the Hotel Monaco in Alexandria, Virginia. The theme of the event is “Politics, Activism and Religion: Influencing the Debate on Animal Welfare in America.” This Summit will host a powerhouse line-up addressing important topics including improved security, proposed legislation, potential ballot initiatives, and much more from experts in their fields. To read the complete article, click on the headline above.

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Fresh water on demand, 24 hours a day. From a single horse Stall Fount to fountains that water up to 500 head of cattle, Ritchie fountains are top quality. The Omni and CattleMaster families feature a new, domed valve cover designed to reduce dirt and grime accumulation in the water seal groove. All products feature stainless steel, heavy-duty polyethylene or a combination of both and a 10-year limited warranty.

For more information or a distributor near you, contact Ritchie Industries at 800-747-0222 or visit

New Products
Griphook lends an extra hand where needed By Kindra Gordon
We’ve all struggled to carry two bales of hay or two five gallon buckets at once – wouldn’t it be nice to have a special handle to make those jobs easier? Well, look no further than the Griphook, invented by a Colorado man to do just that.

Rich Passarelli first had the idea of creating a helpful handle-with-a-hook in the early 80’s – when he was a teenager with a paper route and had to drag plastic bags filled with newspapers through the snow. The idea stayed with him, and 22 years later, Passarelli decided to make a comfortable, sturdy carrying device for his 81-year-old dad to assist him with carrying in groceries and taking out the trash. After some tinkering in his garage, the first Griphook was born – a solid steel hook with a handle made of a PVC core wrapped in a thick foam. To read the complete article, click on the headline above.

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Youth Spotlight
Student essay contest offers $20,000 in scholarships
The second annual student essay contest sponsored by Syngenta Crop Protection and Farm Press Publications is upping the ante and expanding into more states. The Future of Southern Agriculture Student Essay Contest is now offering a total of $20,000 in scholarship awards to winning entries. Four prizes will be awarded with two $6,000 winners and two $4,000 winners. In addition, the contest will expand to now include 11 universities from the Mid-South, Southeast and Texas. To read the complete article, click on the headline above.

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Beef Bookshelf
Living by the Cowboy Code By Kindra Gordon
From a young age, Doug Butler has always had an affinity for the cowboy way of life. He grew up on a farm in New York State. His mother was from Massachusetts and as Butler puts it, “was always horse crazy.”

He recalls that as a teenager in the 1950’s his dad took him to Arizona to visit a friend on a cattle ranch, and from there Butler got the cowboy and rodeo bug in his blood. He fondly says, “I was ruined after that.”

Little did he know that his pastime was the unofficial foray into his lifetime career as a farrier. To read the complete article, click on the headline above.

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Nichols bulls add Pay Weight & Nichols Marketing programs…add $$ to your Calves. We offer Angus, Simmental, Salers, South Devon plus Five Nichols multi-breed Composite Lines to fit your needs.

Nichols Farms markets 800 bulls per year at five different locations.

Visit our website at or give us a call at 641-369-2829.

Range & Pasture
Control early annual weeds with herbicides Source: Bruce Anderson, University of Nebraska
What can you spray to get rid of winter annual weeds like wild oats, cheatgrass, and downy brome? Before deciding to spray, first you must realize that seed of these grasses lasts several years in the soil. That means you need to plan to repeat any spraying for at least a couple years. To read the complete article, click on the headline above.

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Pasture and range blog available Source: South Dakota State University
A new Extension blog focused on pasture and range livestock production is up and running on the Internet. The SDSU “South Dakota Pasture and Range Livestock Production” blog is being authored by South Dakota Extension Livestock Educator Rebecca Schafer. She says she hopes it provides another avenue for producers to connect. “We created the blog to serve as a way to get a better understanding of producers’ interests and programming needs,” said Schafer. To read the complete article, click on the headline above.

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Table Of Contents
> Our Perspective
> Marketing Insight
> Industry Outlook
> Industry Events
> New Products
> Youth Spotlight
> Beef Bookshelf
> Range & Pasture

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