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Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer and DIRECT

March 26, 2012

Real-Time Customer Feedback is the New Focus Group
Email Inbox Placement Rates Decline 6%
How and Why to Use Sweepstakes on Facebook
Chief Marketer Listline
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Real-Time Customer Feedback is the New Focus Group

By Mark Simpson

The data marketers collect through their websites and CRM systems can spur improvements to marketing programs and overall offerings. Why? Because this data mirrors the information customers use to decide whether or not to do business with a marketer. And due to its nature, this data is anonymous, honest, and largely unbiased—much like the information businesses might expect to receive from focus groups.

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Email Inbox Placement Rates Decline 6%

By Beth Negus Viveiros

Email inbox placement rates declined to a record low of 76.5% in the second half of 2011, according to Return Path's most recent Global Email Deliverabilty Benchmark Report.
Historically, inbox placement rates held steady at about 80%, with one in five emails getting blocked or routed to a spam folder. Learn why Return Path CEO Matt Blumberg describes the decline as a "perfect storm."

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How and Why to Use Sweepstakes on Facebook

By Virginia Bates

Facebook sweepstakes can be an effective means of building a database. That said, there are steps marketers should take to ensure the individuals it attracts to its files are the right individuals.

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Chief Marketer Listline

By Chris DeMartine of NextMark for Chief Marketer

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Coin Prices Magazine, eTravelTrips.com and a blow-in program from Potpourri.

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