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Chief MOBILE Marketer

CAMPAIGNS ON THE MOVE

from the editors of Chief Marketer, Promo and DIRECT
March 9, 2012

VW Scores Strong Click Rates from Location-Based Super Bowl Campaign
MMA Guidelines Bring Order to a Tangle of Mobile Ad Sizes
Burt's Bees Launches New Line with Mobile, Facebook, Video
Have You Seen Our New Site?
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VW Scores Strong Click Rates from Location-Based Super Bowl Campaign

By Brian Quinton

Volkswagen had all the trappings of a Super Bowl campaign: the TV spots (including one released two weeks before the game to go viral), outdoor branding, a fleet of cars arond Indianapolis.

But to get its branding message of innovation and access through the ad clutter, VW also put an offer out to mobile users attending the game: Watch our video and get free Wi Fi access in hotels, cafes and public spaces around town.

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MMA Guidelines Bring Order to a Tangle of Mobile Ad Sizes

By Brian Quinton

The Mobile Marketing Association has issued a set of six standardized sizes for display ads on mobile screens of both feature phones and smartphones.

The guidelines replace an array of some 60 different sizes in use by mobile marketers today and are intended to make mobile ads easier to buy and produce, helping the channel grow.

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Burt's Bees Launches New Line with Mobile, Facebook, Video

By Patricia Odell

Burt's Bees is targeting a young demographic with a new line of personal care products with a campaign that integrates mobile, Facebook, video... and scratch and sniff cards.

On-package QR codes and mobile ringtone and wallpaper giveaways will help drive sampling of the new Gud line, targeted to young women 18 to 29--a heavy mobile-use demographic.

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Have You Seen Our New Site?

By Chief Marketer Staff

We've redesigned our web site to be an easier and more intuitive browsing experience, integrating PROMO content directly into our holdings.Come visit our new home online and sign up to play our daily trivia game, "Top Promotional Marketer".

While you're exploring,give our new mobile site a try at m.chiefmarketer.com. Get your metrics-based marketing insight on the go!

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