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Chief MOBILE Marketer

CAMPAIGNS ON THE MOVE

from the editors of Chief Marketer, Promo and DIRECT

March 22, 2012

Hot Dog Sellers Relish Vienna Beef's Custom SMS Offering
SuperValu's First Mobile App Aims to Build Loyalty: Q&A
Citi Rolls Outs First Banking App for Kindle Fire Users
Get Your Agency Counted in the 2012 Promo 100!
Got a Winning Campaign? Enter the 2012 PRO Awards
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Hot Dog Sellers Relish Vienna Beef's Custom SMS Offering

By Brian Quinton

Mom-and-pop shops often don't have the budgets or the tech chops to implement new media marketing initiatives such as social or mobile messaging. So Vienna Beef, a company synonymous with Chicago-style hot dogs since the "White City" World's Fair of 1893, now runs a program that lets these small independents send out mobile coupons and other messages several times a week via text-- for free.

The program benefits the restaurants, which are looking to increase visit frequency and drive traffic in slow dayparts. And it's good B2B marketing for Vienna Beef to partner in their clients' marketing and give them some tools to succeed.

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SuperValu's First Mobile App Aims to Build Loyalty: Q&A

By Patriica Odell

Supermarket parent SuperValu has launched a custom-built mobile app that lets users scan weekly ads from their smartphones, build shopping lists and even update those lists in real time.

The free app, available for both Apple and Android, was tested in the company's Cub Foods stores last November and is now available in all 1,000 stors in all it snine brands, including Albertson's and Jewel-Osco.

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Citi Rolls Outs First Banking App for Kindle Fire Users

By Brian Quinton

Marketers usually aim their tablet apps at the Apple iPad, which had about 60% of the market share before the latest product rollout. That leaves a large number of Android users, but also a wide swath of Android devices to accommodate.

Citi has opted to simplify that format problem by targeting its first offical Android banking app to Kindle Fire users. The Citi app will thus be the first banking app available in the Amazon Kindle Fire store.

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Get Your Agency Counted in the 2012 Promo 100!

Is your agency one of the top in the industry? The PROMO 100, the industry's most eagerly anticipated ranking of marketing service providers, is now open for data submissions. The roster ranks the top promotion and integrated marketing agencies by U.S. net revenue and highlights standout agencies in Event/Experiential, Interactive, Promotional Products, Retail and Social, as well as by such client specialties as CPG, retail, and sports and entertainment.

Don't miss your chance to rank among the best and brightest agencies developing innovative and creative campaigns. Enter today!

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Got a Winning Campaign? Enter the 2012 PRO Awards

Did you execute a standout promotion? Did response beat expectations? Did the creative set your program apart from the competition? If so, your brand or agency may deserve a PROMO PRO Award, the most prestigious promotional marketing accolade in the business.




PROMO recognizes the best in promotion marketing in 23 categories, from multidisciplinary and event marketing to sampling and most creative.

And this year's PRO Awards have merged with PROMO's Interactive Marketing Awards to offer agencies and marketers one comprehensive program to showcase their best work. Enter today!

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