Almost every marketer went into Black Friday and Cyber Monday with one thought: American consumers are more price-conscious today than they were a year ago.
But what actually happened on those days radically changed the marketing conversation: Consumers spent like mad--online and on mobile devices. And marketers' investments in mobile are now set to pay off not only in sales but in a trove of new useful data.
Think of web engagement and birds, and you're usually talking about firing them at shaky towers of pigs.
But the National Audubon Society looked at two factors — the immense popularity of "Angry Birds" and the launch of the bird-watching-themed movie "The Big Year" from 20th Century Fox — and saw recruitment potential.
The holiday season is well upon us and, at this point, those naughty marketers who failed to integrate social media into their marketing mix will have to be better next year.
Some key dates during the peak of the holiday season still lie ahead and keeping a handy list of tips and reminders will help marketers get the most out of social media and Facebook ads during the holidays.
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