December 14, 2010 Mobile Friendly    Online Version    Add to Safe Sender List

ChiefMarketer Report


IN THIS ISSUE
 Boost Results With Actively Managed Search
 Join the Coupon Crowd: Examining the Social/Coupon Connection
 In Search, Size Matters: Make Sure Your Automation Investment is on the Right Scale
 Who Was Your Marketing Mentor?

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This Week's Stories

Boost Results With Actively Managed Search

By Michael Kahn

All aglow thus far, the 2010 holiday shopping season has delighted a wide range of marketers, but expectations for holiday success vary widely, just like the metrics that have already hit the newswire.

Performics' Michael Kahn looks at the holiday numbers so far, and suggests how actively managed search could boost those marketers' ROI.

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Join the Coupon Crowd: Examining the Social/Coupon Connection

By Brian Quinton

To judge how hot the social coupon space is now, try this unscientific experiment. Look up an online article on one of the category leaders — say, Groupon or LivingSocial.com — and see how many new start-up social coupon sites are link-spammed in the comments section.

The social couponing phenomenon has hit, and hard. But what are best practices in the space, and what potential does it hold for marketers?

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In Search, Size Matters: Make Sure Your Automation Investment is on the Right Scale

By Beth Negus Viveiros

When looking at what tools needed to automate your search engine marketing operations, marketers must make sure they're selecting the tools right for the size and scale for their business. Chief Marketer talks to the experts for thoughts on how to do the job right.

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Who Was Your Marketing Mentor?

By the Chief Marketer Staff

Did you have a marketing mentor? In our most recent Chieftains poll, Chief Marketer asks the pros who most helped shape their career path.

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