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By Michael Kahn
All aglow thus far, the 2010 holiday shopping season has
delighted a wide range of marketers, but expectations for holiday
success vary widely, just like the metrics that have already hit the
newswire.
Performics' Michael Kahn looks at the holiday numbers so far, and
suggests how actively managed search could boost those marketers'
ROI.
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By Brian Quinton
To judge how hot the social coupon space is now, try this
unscientific experiment. Look up an online article on one of the
category leaders — say, Groupon or LivingSocial.com — and see how
many new start-up social coupon sites are link-spammed in the comments
section.
The social couponing phenomenon has hit, and hard. But what are best
practices in the space, and what potential does it hold for
marketers?
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By Beth Negus Viveiros
When looking at what tools needed to automate your search
engine marketing operations, marketers must make sure they're selecting
the tools right for the size and scale for their business. Chief
Marketer talks to the experts for thoughts on how to do the job
right.
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By the Chief Marketer Staff
Did you have a marketing mentor? In our most recent
Chieftains poll, Chief Marketer asks the pros who most helped shape
their career path.
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