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Chief WEB Marketer

Tools & Tactics for Online Success

from the editors of Chief Marketer, Promo and DIRECT

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October 6, 2011

Chief Marketer Survey: 73% of Companies Do Social Marketing Today
Museum of Play Toys With Site Design for Better Web Traffic
Whole Foods Deal with Living Social Misses the Mark
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Chief Marketer Survey: 73% of Companies Do Social Marketing Today

By Brian Quinton

According to Chief marketer's latest poll on social marketing, almost three-quarters of marketers say they are marketing via social media today, and another 15% say they will add social to their channels in the coming year.

It's a big vote of confidence for a medium that still has measurement issues. Read the abridged version of the report here, or click to chiefmarketer.com/research/ to get a download of the full write-up. (Registration required.)

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Museum of Play Toys With Site Design for Better Web Traffic

By Beth Negus Viveiros

It may house the world's largest collection of toys and games, but when it comes to web metrics, The Strong isn't playing around. A site redesign helped the museum better gauge the ROI of visitors and increase stickiness.

Learn how the Rochester, NY attraction revamped its online presence to better cater to a variety of audiences, including families, toy collectors and scholars studying play.

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Whole Foods Deal with Living Social Misses the Mark

By Richard H. Levey

The deal that allowed 1 million members of the Living Social daily deal group purchase a $10 coupon for $20 of groceries from Whole Foods could be counted as a success for the amount of media coverage it earned the grocery chain. but how well will it perform as a lead-gen device for atracting, and then keeping, high-value customers?

From a database point of view, the campaign wasn't a winner, since merchants can find out who purchased deals but have no contact information. Does that still make the campaign a success?

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