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September.14.2011 FROM CLUBINDUSTRY.COM
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More Gold's Gym Operators Rebrand
Health Club Membership Growth Comes from Female, Youth Markets, IHRSA Says
Lakeshore Athletic Club Closes; Power Is Shut Off
Warrior Fitness Founders Ordered to Pay Former Employer
Mad Dogg and Zumba Focus Efforts and Money on Brand Protection
Exercise May Reduce Dementia Risk, Study Says
Health Club Owners Must Think to the Future
Step by Step: Vendor Viewpoint
Web Savvy: Expert Do's & Don'ts for Winning The Online Search Battle
Superman: Turn Off the Dark
Facility News
Supplier News
LinkedIn Discussions
Online Story Comments


News
More Gold's Gym Operators Rebrand
Two operators of Gold's Gym are leaving the brand, including one that has had ties to Gold's Gym since 1989.
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Health Club Membership Growth Comes from Female, Youth Markets, IHRSA Says
The profile of the average health club member may be shifting, suggests a new analysis of the industry from the International Health, Racquet and Sportsclub Association (IHRSA).
Read More

Lakeshore Athletic Club Closes; Power Is Shut Off
The Lakeshore Athletic Club near Millennium Park in Chicago closed Monday after an electric company shut off power at the club because of an unpaid bill.
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Warrior Fitness Founders Ordered to Pay Former Employer
Two former Marines must pay a $246,000 judgment to their former employer, Pure Power Boot Camp Inc., New York, after a judge found they had breached their duty of loyalty.
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Mad Dogg and Zumba Focus Efforts and Money on Brand Protection
At least two vendors in the fitness industry—Mad Dogg Athletics and Zumba Fitness—work hard to safeguard their brand names from misuse.
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Exercise May Reduce Dementia Risk, Study Says
Aerobic exercise may reduce the risk of dementia, and it may slow the condition's progression once it starts, according to a Mayo Clinic study.
Read More
Health Club Owners Must Think to the Future
Find out what Rick Caro thinks fitness facility operators should be doing to secure the future of their clubs.
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Step by Step: Vendor Viewpoint
Michael Zarrillo examines the right time to sell your health club and the steps you need to take before doing so.
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Web Savvy: Expert Do's & Don'ts for Winning The Online Search Battle
Leslie Nolen shows you how to make your fitness facility's name rank higher when potential customers do an Internet search for "health club" in your city.
Read More

From the Blog
Superman: Turn Off the Dark
Apparently, not even Superman can fight the evils of a health club's unpaid electric bill. On Monday, Lakeshore Athletic Club in Chicago was closed after a local electric company shut off the power at the club for failing to pay a rather hefty bill of more than $200,000.
Read More

In Brief
Facility News
  • 24 Hour Fitness, San Ramon, CA, is investing $20 million over the next two years to relocate and upgrade three clubs in the San Diego area. The 24 Hour Balboa Sport club will open as a Super-Sport club in the summer of 2012. A 24 Hour Active club will relocate within the Westfield University Towne Center as a Super-Sport club. Also, a 24 Hour Active club that opened 30 years ago will relocate from Oceanside, CA, to Westfield Plaza Camino Real as a Super-Sport club in the summer of 2013. The company also announced it will reopen its Corona, CA, Sport club on Saturday after renovations began in August.
  • David Barton Gym, New York, is holding its second Diane's Day on Sept. 24 to raise money for ovarian cancer treatment. The day is named in honor of Diane Barton, who died of ovarian cancer and is the sister of the gym's founder and owner, David Barton. The company also will host various local events, including a philanthropic luncheon in Las Vegas and a fashion presentation, styled by Barton. All David Barton locations in New York, Chicago, Miami and Seattle will donate proceeds from every personal training session on Diane's Day to The Clearity Foundation, which used last year's donated $115,000 to create the Diane Barton Database. The database helps women make better treatment decisions. By comparing each woman's individual molecular profiling data against the Diane Barton Database, treatment choices can be personalized and prioritized.
  • The Rush Fitness Complex, Knoxville, TN, is celebrating the grand re-opening of its Maryville/Alcoa location this weekend. This facility has a remodeled lobby, updated and improved group exercise room, new 50-inch plasma TVs, a new performance zone, new flooring, new lighting, new spa area, an updated entertainment system, and a redesigned, more spacious workout floor. CEO Larry Gurney said, "We are adding new state-of-the-art and technologically advanced exercise equipment and introducing the ultimate Ring of Fire, a six-station, octagon-shaped circuit training center that allows an exercise trainer the ability to work out six people at a time."
  • Spectrum Athletic Clubs, El Segundo, CA, will celebrate its Santa Monica, CA, club's 20th anniversary on Thursday, according to the Santa Monica Mirror. The company has recently invested $250,000 in renovations, according to the newspaper.
  • Kevin Dolan, owner of Lifestyles Fitness Center in Pittsburgh, died Friday at his home at the age of 37. Dolan's friend and business partner, Dale Trozzo, told the Pittsburgh Tribune-Review that Dolan had had multiple surgeries over the past several years resulting from a cyst in his abdomen. Dolan and Trozzo co-owned the fitness center for the past seven years.
  • Shaw Air Force Base in South Carolina held a grand opening on Monday for the $6.5 million, 25,000-square-foot addition to its 43-year-old fitness center. The addition, which is five times larger than the original facility, includes new locker rooms, and cardio and weight rooms with $750,000 in new fitness equipment, according to The State newspaper. The newspaper also reports that the addition includes some energy-efficient options, such as sensors that conserve water and electricity.
  • Macon State College, Macon, GA, plans to spend $200,000 to open a new fitness center on its Warner Robins campus by fall 2012, according to the college. In the meantime, the college has opened a 22-foot-by-28-foot room with fitness equipment in it for the 2,000 students on the campus to use until a former day care on campus is converted into a fitness center. The cost of renovating and equipping the room was $60,000. In addition to these efforts, the college soon will open a three-quarter-mile campus walking trail, offer group fitness classes three days per week, and organize basketball and volleyball clubs for students.

  • Supplier News
  • Cybex International Inc., Medway, MA, introduced three new Bravo machines. The original Bravo Functional Trainer is now complemented by the Bravo Press, Bravo Pull and Bravo Lift. Taken together, the four machines represent the complete Bravo Functional Training system. The Bravo Functional Trainer, Bravo Press and Bravo Pull all use progressive stabilization, a patent-pending technology that allows users to adjust for height and horizontal position. "The Bravo machines allow members to increase core strength and workload at the same time," said Steve Suchanek, director of product management at Cybex. "Independent research conducted at the University of Massachusetts shows that progressive stabilization yielded a 212 percent increase in load capacity and a 184 percent increase in core activation."
  • Med-Fit Systems Inc., manufacturer of Nautilus commercial products, has hired Sean Smith as chief operating officer, according to the Fallbrook, CA-based company. Smith, a former senior director at 24 Hour Fitness, will be responsible for the strategic and operational leadership of Med-Fit's finance, IT, purchasing, manufacturing, logistics, certification and compliance as well as facilities and legal. He also has experience at Toyota Motor Sales USA as a systems and operations manager. Smith will report directly to Dean Sbragia, CEO of Med-Fit Systems Inc.
  • Pace Fitness, which manufactures hydraulic circuit training equipment and programs, has updated its website to appeal to its latest trend in customers—24-hour access clubs. One of the first key-card clubs to purchase the Pace equipment is Snap Fitness, Chanhassen, MN, which will feature the equipment in the women-only areas of its larger clubs. "Safety is a major concern in clubs with limited or no supervision," says Rande LaDue, president of Pace Fitness, Trabuco Canyon, CA. "It's almost impossible to hurt yourself using our Pace equipment, but it produces remarkable results quickly. Our 30-minute circuit program also fits into the busiest of lifestyles and is perfect for busy executives." Pace also has partnered with a manufacturer of nutritional supplements to develop a turn-key weight-loss program to help studios and clubs take the guesswork out of implementing a weight-loss program.
  • TRX, San Francisco, has extended its sponsorship with USA Water Polo and has begun a partnership with training complex IMG Academies and new training platform Combine360. Both the men's and women's national water polo teams have been using TRX Suspension Training since 2010 and are preparing for the 2012 Summer Olympics. TRX also will provide a suite of education and programming for IMG Performance Institute's trainers and coaches.
  • Last week on Travis Air Force Base, Harbinger President David McCrane presented more than 400 Durafoam mats to the physical therapy clinics of the Veterans Administration/East Bay, CA, region, the Fairfield, CA-based company announced. VA-East Bay physical therapist Liza Katz will put the mats to immediate use in a new group therapy program to help veterans suffering from post-traumatic stress disorder (PTSD). The mats will be distributed throughout the physical medicine and rehabilitation programs at Travis and other VA-East Bay physical therapy units.
  • Industry Buzz
    We appreciate readers' comments and discussions on our Facebook, Twitter and LinkedIn pages and online stories, and now they will be featured in our new section, Industry Buzz. See what other people in the fitness business community are saying and join the conversation.
    LinkedIn Discussions
    How many folks are seriously interested in cardio equiupment that puts energy back into your grid? If so, what features are most important...

    Read More
    Online Story Comments
    Plus One Takes Over Google's Corporate Sites

    MediFit now manages the Google Headquaters.…

    Studies Show Benefits of Exercise on Heart, Brain Health

    I love how exercise gets right at one of the nation's top killers (heart disease). The benefits of daily exercise just keep piling up. It motivates me everyday to workout!…

    Gold's Gym in Talks to Buy Bally, Sources Say

    I am a member to both gyms (bally and golds) and i have seen golds management walking with ballys management in the bally fitness centers so I think it would be a great change for bally to have a real company take over...as a member I really hope it happens, maybe then the club will get clean.…

    Red Lerille: Painting the Town Red

    I've visited over 1,000 clubs across America and, relative to area population, Red's is easily the grandest club I've seen. Hardly any clubs in big money cities any better either. Quite an achievement.…

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