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April.10.2009
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April Step by
Step Articles Online Now
Club Industry’s Fitness Business Pro’s online how-to
section has been updated to include stories about clubs,
marketing,
programming,
personal
training and sales.
Visit
http://www.fitnessbusinesspro.com/stepbystep to read articles from
industry experts.
Turning Prospects
into Sales
Join sales and marketing expert Casey Conrad from 3 p.m. to 4 p.m.
EDT on April 16 for a free teleseminar
titled “Phone & Follow-Up Skills: How to Turn More Prospects into
Sales.” This free teleseminar will give you ideas that you can put
into practice right away.
ADVERTISEMENT
New From Retention Management
Prospect Sales Email
The industry's leader in member retention brings you a new tool to
increase sales traffic in these tough economic times. The program
includes:
Easy to use web-interface to create text or HTML
prospecting emails
Emails sent through Retention Management's certified
systems to get past SPAM filters
Now you have the ability to follow-up with guest traffic, lead lists and
former members with Retention Management. Because now, more than ever -
Every Member Matters!
800.951.8048 ext 1
Info@RetentionManagement.com
www.RetentionManagement.com
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Hot News
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Online
Scam Hits New York Clubs
NEW YORK -- An online scam involving New York clubs operated by
Equinox Fitness, New York Health & Racquet Club (NYHRC) and Town Sports
International (TSI) has resulted in an ongoing police investigation.
Read the full story.
ADVERTISEMENT
The NFPT has been certifying
fitness professionals since 1988 and offers an NCCA accredited Certified
Personal Trainer (CPT) credential. Exam dates are set up by appointment
at any one of over 300 sites with FREE Continuing Education Credits
(CECs)! Advanced specialty courses in Nutrition, Weight &
Resistance, and Endurance Training are available as well.
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Club Hopping
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Refunds
Could Be Available for Members of Closed North Carolina Club
WILMINGTON, NC -- The Port City Health Club & Spa in Wilmington, NC,
closed unexpectedly last week, but members might be able to receive
refunds through an insurance bond of $250,000 that the business set
aside. Read the full story.
Sports
Club Co. Revenue Increases 2.9 Percent for Year
LOS ANGELES -- Despite the recession, The Sports Club Co. Inc. had
slightly higher revenue in fourth quarter 2008 and full year 2008
compared to the same periods in 2007, according to financial results
released by the company last week. Read the full story.
LA
Fitness Manager in Georgia Arrested for Theft
BUFORD, GA -- The manager of an LA Fitness in Buford, GA, has been
arrested for allegedly breaking into lockers and stealing members’
valuables, the Atlanta Journal-Constitution reported. Read the
full story.
ADVERTISEMENT
GLOBAL FITNESS is the
world’s largest supplier of used, remanufactured and refurbished
exercise equipment. As an industry leader, we have a solution for the
demands of every facility. We maintain extensive inventories and low
overheads which directly translate into minimized down times and maximum
savings for you. SPEND LESS & GET MORE.
For Savings of 30-70% Call Today 888.991.9991.
Click here for more
information
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School Days
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University
of Pittsburgh Opens Faculty Fitness Facility
PITTSBURGH -- The University of Pittsburgh recently reopened its
historic University Club after a $20.2 million renovation. The newly
remodeled University Club building was originally built in 1923 and has
been updated to include a fitness facility, a restaurant, a library, and
banquet and conference rooms for use by university faculty and staff.
Read the full story.
ADVERTISEMENT
What’s your economic survival plan?
Improve your cash flow, battle member attrition, and stay in control of
critical financial information with the help of ASF
International. Call us today or visit www.asfinternational.com to
find out how we can help you emerge from this recession stronger than
ever.
www.asfinternational.com
1.800.227.3859
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Boot Camp
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U.S.
Soldiers In Iraq Make DIY Gym for Quick Workouts
CONTINGENCY OPERATING SITE MAREZ-EAST, IRAQ -- When soldiers
stationed near Habur Gate, Iraq, had trouble finding time to visit their
Morale, Welfare and Recreation (MWR) gyms on base, they decided to
create a new gym in an empty room of their company area for quick
workouts. Read the full story.
ADVERTISEMENT
ABC Financial Services
All aspects of ABC Financial — billing, club management software
and onsite training and support — are designed to help your
business succeed. As Industry veterans, our leaders at ABC know exactly
what you're going through. Our business is to focus on your business. It
all begins and ends with you.
Click here for more
information.
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Industry Beat
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Larger
Waist Size Linked to Increased Risk of Heart Failure, Study
Finds
BOSTON -- People carrying a “spare tire” around their
midsections could be at greater risk for heart failure, a study by
researchers at Beth Israel Deaconess Medical Center (BIDMC) finds. Read
the full story.
Legendary
Bodybuilder Armand Tanny Dies
LOS ANGELES -- Armand Tanny, a bodybuilding legend who, along with
his brother, Vic, started some of the first fitness gyms in the country,
has died. Read the full story.
ADVERTISEMENT
Turn The Ordinary Into Extraordinary…
Is your facility outdated? Get back into the trends! Let RFCY
Architectural Design firm create you a facility of your dreams! Our
award winning designs and budget conscientious solutions sets us apart
from the competition. RFCY will give any facility the updated look it
needs while still remaining affordable.
Why go with any other firm? Let RFCY handle your next build or
renovation!
E-mail: Info@rfcy.net
Website: www.rfcyfitness.net
Phone No: 877.RFCYNET
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Fit to Print
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In Brief...
BodyScapes, the parent company to BodyScapes Fitness
full-service fitness centers and One2One BodyScapes personal training
studios, entered into a year-long partnership with the New England
Patriots cheerleaders to be the official physical fitness training
centers for the squad. As part of the relationship, all cheerleaders
will use the facilities and certified personal trainers to help meet
their fitness goals. The Patriots Cheerleaders also will make special
appearances at the facilities throughout the year, and BodyScapes,
Newton, MA, will be represented on all squad marketing materials.
Curves International, Woodway, TX, is partnering with Chili’s
Grill & Bar to promote healthier meal choices. Curves members receive
coupons for Chili's guiltless grill menu items. The restaurant chain
recently added new items to its guiltless grill offerings. More than 1
million Chili’s coupons have been distributed to Curves members,
according to the companies.
East Shore Athletic Club, Charleston, SC, was recently named the
fifth-fastest growing company in the Charleston region by the
Charleston Regional Business Journal. East Shore Athletic Club,
which opened in 1998 and was purchased by owner Kent Jordan in 2002, has
11 locations in the Charleston region and employs more than 220 people.
From 2006 to 2007, the company increased its revenue by 43.3
percent.
Inside
Manufacturers...
Cybex International Inc.
was selected to outfit the PGA Tour’s mobile fitness and therapy
centers. Cybex treadmills, exercise bikes, arc trainers, FT-450
functional trainers and adjustable benches have been installed in four
facilities—a clinical therapy trailer and a fitness trailer for both
the PGA Tour and the Champions Tour. The trailers travel weekly to each
tournament site to support the players throughout the season and are
staffed by professional therapists, chiropractors and athletic trainers
to assist players in rehabilitative and preventive care, as well as
personal conditioning programs.
Zogics introduced PureGreen24,
an EPA-registered antimicrobial disinfectant with 24-hour residual
effectiveness that kills MRSA without using hazardous chemicals. Its
active ingredient, SCD, is comprised of silver ions and citric acid.
PureGreen24 is strong enough to kill viruses and bacteria in a hospital
environment yet it is EPA-registered for use on children’s toys at
home, according to the company. PureGreen24 is available in one-gallon
bottles and 32-ounce triggers sprays.
ADVERTISEMENT
Who Else Wants To Make $20 - $70K In PT Sales Every Month?
Special report reveals how your health club can generate $20,160 To
$70,560 per month in PT sales from your existing membership... Within
the next 90 days! Click
here to grab your copy now.
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Speaking Out
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News to Know
Get the latest-breaking news in the industry by signing up for the
RSS feed on Club Industry’s Fitness Business Pro’s Web site. When we post a
new story, you’ll be the first to know.
Interested in advertising in Newsbeat? For more information,
click here.
ADVERTISEMENT
 
Have a question regarding
Referral,
Reward and Loyalty Programs?
Ask Maria Parrella-Turco, Executive Director, fitRewards and Senior
Partner, New Paradigm Partners
 Q: Any tips on how I can strengthen my
membership base via new sales and better retention?
A: During this recession consumers are still spending
money, however they are more critical with their buying decisions.
According to a recent study conducted by the department of consumer
affairs, health clubs memberships made the top 10 list of what consumers
are still buying...read more.
Submit
Your Question
Read
All Questions and Answers
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Have a question regarding
Club Management
Software?
Ask Michael Scott Scudder, Club Management Expert
 Q: Hi, my name is Tera and I am a personal
trainer. My question is when I get a potential client, how in the world
do I close the deal? I get really uncomfortable at the end of my
consultation appointments for some reason and I know that they know.
A: Sounds like you are uncomfortable asking for money.
First off, it's not a "deal" you're seeking, it's the "building of a
relationship of trust" with a human being. They have to trust that you
can help them to succeed at what they want in regards to their personal
wellness objectives...you have to trust that you're worth spending money
with to do that...read
more.
Submit
Your Question
Read All
Questions and Answers
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ADVERTISEMENT
Club Industry East focuses on the key issues for operators of all
types of facilities in today’s market: targeting the right audience,
providing time-efficient programs, ramping up ancillary revenue,
controlling costs and beating low-cost competitors.
Learn at 85+ seminars in 9 tracks. Register now: www.clubindustryshow.com
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