by Step Articles Now Online
Club Industry's Fitness Business Pro's online how-to section
helps our readers improve retention, increase sales, energize group
exercise programming and more. Visit
http://www.fitnessbusinesspro.com/stepbystep to read articles from
If you would like to be a Step by Step columnist, please e-mail Amy
email@example.com with your mug shot, one paragraph bio and
three topic ideas for 750-word, how-to articles.
Here's what to look for in January in our Step by Step online
by Step: Clubs
Don Jones, executive director of the Fitness Centre & Day Spa, explains
how to start a lifestyle medicine program.
by Step: Personal Training
Jim Labadie, a fitness entrepreneur, discusses how to land more personal
by Step: Spas
Peter Sosa, owner of Spafit Consulting, talks about how massage can be a
viable profit center for a health club.
by Step: Marketing
Patrick Rigsby, an industry consultant, shares four truths about health
by Step: Vendor Viewpoint
Nick Berry, co-owner of Fitness Consulting Group, talks about how to
boost your club's bottom line through automated billing.
The New Year means lots of new members.
Did you know that a large percentage will quit by this time next year?
In 2007, resolve to give member retention & integration as much effort
as your sales campaigns. And, with Retention Management, we do the work;
you reap the rewards.
Find out how we can help you make this a more successful New Year.
or 800.951.8048 ext.1 www.RetentionManagement.com
Fitness Club Franchises Make Top Franchise List
IRVINE, CA -- Fitness club franchises remain a hot business
opportunity if Entrepreneur magazine's annual Top 500 Franchise
list is any indication. The list, which was released earlier this month
and ranks franchises in a variety of industries, includes seven fitness
club companies, many of which also made the fastest-growing franchise
and the low-cost franchise lists. The overall list also includes five
fitness program companies. Read the full story.
The Xvest (adjustable weight vest) voted as "The Best Fitness
Product of the Year" by industry experts.
It's no wonder why the Xvest is utilized by the NFL, NBA, MLB and the
Summer and Winter Olympians. First responders and the military depend on
it for staying in top condition.
The Xvest can give your exercise and training the extra boost that it
needs. Put it on for jogging, power-walking, or with any aerobic
exercises. Your workout will be more productive and burn up to 70% more
calories in the same amount of time. Until now, there have been no
product on the market that allows you to condition aerobically while
building lean muscle mass. www.thexvest.com
Wellbridge CEO and COO Buy Company
DENVER -- Ed Williams, co-founder and CEO of Wellbridge Co., and Jay
Kell, COO of the Denver-based company, purchased Wellbridge Co. in late
December, according to a release from the company. Williams and Kell are
principals in Fitness Ventures LLC, which also includes as a principal
Central Sports Company of Japan, which operates 157 full service clubs
primarily in the Tokyo metropolitan area.
Williams co-founded the company in 1983. Today, the company owns and
manages 20 athletic clubs and spas across the United States. Williams
and Kell will continue in their day-to-day operations of the company.
Members Report Increased Club Revenue and Improved Membership Retention
BOSTON -- Although some industry experts are forecasting increased
competition and possible flat revenues for clubs this year, a recent
survey reported an increase in revenues and a growth in membership for
clubs in 2005. The International Health, Racquet and Sportsclub
Association (IHRSA) surveyed 193 member companies representing 1,000
clubs for the 2006 edition of the Profiles of Success report,
which found that a typical IHRSA member club earned $2.5 million in 2005
revenues, a 5.9 percent increase from 2004. Read the full story.
100th Club in New York
New York -- Town Sports International Holdings Inc. (TSI), an
operator of clubs in the Northeast and Mid-Atlantic region, opened its
100th New York Sports Club in the metro New York area. Read the full story.
Offer Free Memberships
PHOENIX -- The Valley of the Sun YMCA branches gave away $100,000 in
free 30-day memberships in early January to encourage families to
improve their health in 2007. The Ys expected to give away 3,000
memberships, which would have equated to almost $250,000 in services.
The Ys gave the memberships to families who signed up at any of the
Valley locations over a three-day period. Since last May, the Y branches
have expanded their facilities with $75 million in renovations and
Use Polar's Turnkey Cardio Coaching Program to:
call (800)841-8333 x 3104 or visit www.polarbodyage.com, to find out
- Sell more Heart Rate Monitors.
- Introduce new Personal Training Price Points.
- Increase Sales.
- Increase Results.
National Recreational Sports and
Fitness Day is Feb. 22
CORVALLIS, OR -- Because many New Year's resolutions to exercise
regularly will be forgotten and forgone by early February, the National
Intramural-Recreational Sports Association (NIRSA) is urging rec
facility directors to give patrons a chance to reacquaint themselves
with fitness and sports by celebrating National Recreational Sports and
Fitness Day on Feb. 22. NIRSA sponsors the day to call national
attention to the positive benefits that people of all ages enjoy when
they participate in recreational sports, fitness activities and wellness
programs. Read the full story
and get tips on how to celebrate.
Pearl Harbor Run Draws 500
SAN DIEGO -- More than 500 Naval Base San Diego (NBSD) sailors and
civilians participated in the Pearl Harbor Remembrance Day 5K Run/Walk
in San Diego in early December on the waterfront. The event, organized
by the NBSD Morale, Welfare and Recreation department, commemorated
thousands who lost their lives during the 1941 Japanese attack. The
festivities began with warm-up calisthenics and the national anthem,
followed by the 3.1-mile run.
Girl 'Tweens' Apt to Gain Weight
Earlier Rather than Later
BALTIMORE -- Does your club offer fitness programming to girls ages
9 to 12 years old? You might consider targeting this age group based on
recent research findings. The incidence of girls being overweight was
greater at age 9 to 12 than it was in later adolescence, and girls who
were overweight during childhood were 11 to 30 times more likely to be
obese in young adulthood, according to a recent study published in
The Journal of Pediatrics. Read the full story.
Find the tools you need to advance the health, fitness, and physical
performance of your clients. With the addition of over 100 new products,
Power Systems 2007 Catalog for Fitness Professionals features a
large selection of innovative, quality products. To request a FREE
catalog, visit www.power-systems.com or call
Fit to Print
Does your club specifically target its advertising and marketing
efforts to the Hispanic market? If so, please e-mail Amy Fischbach, managing
editor. Amy is writing a story for the February issue of Club
Industry's Fitness Business Pro magazine on marketing to the
Do you own, partner with or work at a faith-based fitness center? If
so, please e-mail Amy
Fischbach, managing editor, with your contact information. She may
contact you for an article in the March issue of Club Industry's
Fitness Business Pro magazine.
ASF International sponsored a donation drive for the Denver
charity, Family Tree. ASF's staff donated household items, toys,
clothing and other supplies to help Family Tree's Women in Crisis and
House of Hope shelters. ASF also made a cash donation to the charity.
For more information, type in Reader Service Card No. 121 at www.freeproductinfo.net/club.
Gary McCoy, CYBEX director of education in the mid 1990s, returned
to the company Jan. 1 as territory manager for the Rocky Mountain
For more information, type in Reader Service Card No. 122 at www.freeproductinfo.net/club.
Keiser University, formerly Keiser College, announced its 2007 class
schedule for students interested in enrolling in the associate of
science, two-year aquatic engineering degree program, which is available
through its eCampus online degree-program center.
For more information, type in Reader Service Card No. 123 at www.freeproductinfo.net/club.
Nautilus partnered with the National Academy of Sports Medicine to
offer new education programs for fitness professionals and provide
research and training support for new fitness products.
For more information, type in Reader Service Card No. 124 at www.freeproductinfo.net/club.
RMAX International, a health and fitness organization founded upon
the Circular Strength Training® System, opened the first RMAX Gym
Ltd. in Bellingham, WA, in partnership with the Bellingham Athletic
Club. The 600-square-foot facility is within the Bellingham Athletic
Club's downtown site. A 2,000-square-foot-location at the Bellingham
Athletic Club's Cordata location is scheduled to open in September 2007.
For more information, type in Reader Service Card No. 125 at www.freeproductinfo.net/club.
Visit our Web site
to participate in an online poll that asks the following
Do you sell nutritional supplements at your club?
Results from the last Speaking Out:
Does your club specifically target Hispanics in its marketing
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