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February Step by Step Articles Now
Club Industry's Fitness Business Pro's online how-to section
helps our readers improve retention, increase sales, energize group
exercise programming and more. Visit
http://www.fitnessbusinesspro.com/stepbystep to read articles from
industry experts about preparing a
fire-safety plan, preventing subtle sales
missteps, strengthening a facility's competitive edge with massage,
the advantages of 30-minute
personal training sessions, and how to use equipment to keep kickboxing
classes fun and challenging.
If you would like to be a Step by Step columnist, please e-mail
Jennipher Shaver at
email@example.com with your mug shot, one paragraph bio and three
topic ideas for 750-word, how-to articles.
The New Year means lots of new members.
Did you know that a large percentage will quit by this time next year?
In 2007, resolve to give member retention & integration as much effort
as your sales campaigns. And, with Retention Management, we do the work;
you reap the rewards.
Find out how we can help you make this a more successful New Year.
or 800.951.8048 ext.1 www.RetentionManagement.com
First Prescription Diet Pill
Approved for OTC Use
ROCKVILLE, MD -- Skip the trip to the doctor. Your overweight
members have an easier way to obtain the diet pill, orlistat. On
Thursday, the Food and Drug Administration (FDA) approved orlistat
capsules as an over-the-counter (OTC) weight loss aid for overweight
adults. Orlistat was initially approved in 1999 as a prescription drug
to treat obesity and remains a prescription drug for obesity at a higher
dose than the OTC version. OTC orlistat will be manufactured by
GlaxoSmithKline under the name Alli and is indicated for use in adults
ages 18 years and older along with a reduced-calorie, low-fat diet and
exercise program. Read the full story.
The Xvest (adjustable weight vest) voted as "The Best Fitness
Product of the Year" by industry experts.
It's no wonder why the Xvest is utilized by the NFL, NBA, MLB and the
Summer and Winter Olympians. First responders and the military depend on
it for staying in top condition.
The Xvest can give your exercise and training the extra boost that it
needs. Put it on for jogging, power-walking, or with any aerobic
exercises. Your workout will be more productive and burn up to 70% more
calories in the same amount of time. Until now, there have been no
product on the market that allows you to condition aerobically while
building lean muscle mass. www.thexvest.com
Fitness Together Opened 26 Studios
HIGHLANDS RANCH, CO -- Fitness Together, a personal training
organization, opened 26 studios in the last quarter of 2006, a 16
percent increase over the same period the previous year, says Rick
Sikorski, Fitness Together CEO. In all, 91 studios were opened in 2006.
Read the full story.
Bally Opens New Club in Alexandria,
ALEXANDRIA, VA -- Bally Total Fitness has expanded in the
Washington, DC, area with the early February opening of a new club in
Alexandria, VA. Bally has four other clubs in northern Virginia, six in
suburban Maryland and one in DC.
To celebrate the grand opening, Bally sponsored a three-day celebration
featuring group exercise class demonstrations, a guest appearance by the
NBA Washington Wizards' dance team, a raffle for Wizards' tickets and
JCC Plans Expansion
TENAFLY, NJ -- A $26 million, two-year expansion of the Jewish
Community Center (JCC) on the Palisades in Tenafly, NJ, will add 22,000
square feet to the center, which has more than 10,000 members. As part
of the project, the racquetball courts will be converted to multipurpose
rooms for personal training and group exercise. The JCC will also
improve its youth and senior lounges, its youth fitness facilities, and
its fitness and recreation areas.
International Opens its 42nd Fitness Facility in Texas
SAN ANTONIO -- Hundreds of local residents took part in the grand
opening of Gold's Gym Bandera Trails in San Antonio, and, as a result,
the facility sold 174 memberships. The 40,000-square-foot facility
marked the opening of the 42nd Gold's Gym facility in Texas.
Gold's Gym Bandera Trails offers group exercise classes, a cycling room,
90 pieces of cardio equipment with personalized TV viewing screens, a
13,000-square-foot weight room and plasma screen TVs throughout the gym.
One of the most unique features of the new facility is the Cardio Cinema
room, in which members can work out while watching their favorite film
on the big screen.
Use Polar's Turnkey Cardio Coaching Program to:
call (800)841-8333 x 3104 or visit www.polarbodyage.com, to find out
- Sell more Heart Rate Monitors.
- Introduce new Personal Training Price Points.
- Increase Sales.
- Increase Results.
No New 'PEP' in Schools'
WASHINGTON, DC -- The U.S. Department of Education will be not
accept any new Carol M. White Physical Education Program (PEP)
applications this year, according to the U.S. Department of Education.
Read the full story.
Elliptical, Stationary Bike Are New
PRT Cardio Options
MILLINGTON, TN -- Here's some good news for sailors who don't like
to run. The Navy's fitness program introduced the option of using
elliptical trainers or stationary bikes as ways for sailors to complete
the cardiovascular portion of the physical readiness test (PRT). The
elliptical and cycle tests are both 12-minute, fixed-timed tests with a
direct correlation to the 1.5-mile run. The goal is to burn as many
calories as possible. Read the full story.
Take It Off, 3-month weight loss program, designed by
Industry expert, Casey Conrad is specifically designed for health clubs.
No big upfront investment or special staff needed. Internet training
makes staffing and implementation easy. Call 401-497-4159 for more
Binge Eating More
Common Than Other Eating Disorders
BELMONT, MA -- The first national survey of individuals with eating
disorders shows that binge eating disorder is more prevalent than either
anorexia nervosa or bulimia nervosa. Read the full story.
Six States Earn an 'A'
BALTIMORE -- California, Illinois, Oklahoma, Pennsylvania, South
Carolina and Tennessee earned high markets on the The Obesity
Initiative's latest report card, a best-of-the-best list of those states
taking positive steps to combat the nation's obesity epidemic,
especially as it affects children. Read the full story.
Fit to Print
Is your for profit facility competing with a nonprofit church
fitness facility in your area? If so, please e-mail your comments to Pamela Kufahl, editor, for a
March article on religious-based fitness. In the feature, we will
discuss the effect of church fitness facilities on for profit clubs and
the issue of tax exemption.
Stefanie Maio will join the efi Sports Medicine® event
marketing department. An athlete, Maio combines her passion for fitness,
sport and recreation with more than 13 years of sales and marketing
experience in the fitness industry. Maio will act as a consultant to
plan and develop sales and marketing strategies for efi corporate events
and trade shows.
For more information, type in Reader Service Card No. 130 at www.freeproductinfo.net/club.
Students can now achieve a Certified Pool-Spa Operator®
certification by taking part of the course online, Pool
Operator Primer™, and the remainder of the course in a one-day
classroom course, Pool Operator Fusion™. Both of these courses are
available through the recently launched eProAcademy™ Online
For more information, type in Reader Service Card No. 131 at www.freeproductinfo.net/club.
Consumers Digest named Octane Fitness' Q37e and Q37ce
elliptical cross trainers Best Buys in home fitness equipment for the
magazine's January/February 2007 issue.
For more information, type in Reader Service Card No. 132 at www.freeproductinfo.net/club.
Visit our Web site
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