April Articles Online
Club Industry's Fitness Business Pro's online how-to section
helps our readers improve retention, increase sales, energize group
exercise programming and more. Visit
http://www.fitnessbusinesspro.com/stepbystep to read articles from
Here's what to look for in April in our Step by Step online section.
by Step: Clubs
Stephen Holt, 2003 ACE Personal Trainer of the Year, discusses how to
drive interest in your facility by starting a blog.
by Step: Sales
Leslie Nolen, CEO of the Radical Group, talks about how to troubleshoot
your sales cycle in the second of this four-part series.
by Step: Personal Training
Jasmine Jafferali, fitness and wellness manager at The East Bank Club,
addresses training a pregnant client.
by Step: Marketing
Pat Rigsby, co-owner of the Fitness Consulting Group, explains how to
turn your club into a marketing powerhouse.
by Step: Spas
Karen Houshultz, owner of Apple Day Spa & Salon Inc., describes how to
take the "fluff" out of sports massage.
If you would like to be a Step by Step columnist, please e-mail
Jennipher Shaver at
firstname.lastname@example.org with your mug shot, one paragraph bio
and three topic ideas for 750-word, how-to articles.
Do You Have What
Club Industry's Fitness Business Pro's July 2007 issue will
feature our annual ranking of the Top 100 revenue-producing fitness
facilities in the country. We'll rank the companies by 2006's gross
annual dollar volume. Should you be listed among them? If so, please
click here to
download the form.
Retention Management® - The Leader in Attrition
Running a successful fitness facility requires putting together all the
Retention Management's email based service creates a stronger connection
between your club and your members by automatically sending targeted
usage-based emails. Most impacted are those members at the highest risk
of cancellation - your low and non users.
800.951.8048 ext.1 or email Info@RetentionManagement.com
Agrees to Alter Misleading Ads
RALEIGH, NC -- Peak Fitness, a North Carolina chain that is facing a
lawsuit from the state Attorney General's Office, agreed Wednesday to
stop running misleading advertisements and to set aside money to cover
future refunds. Read the full story.
The Xvest (adjustable weight vest) voted as "The Best Fitness
Product of the Year" by industry experts.
It's no wonder why the Xvest is utilized by the NFL, NBA, MLB and the
Summer and Winter Olympians. First responders and the military depend on
it for staying in top condition.
The Xvest can give your exercise and training the extra boost that it
needs. Put it on for jogging, power-walking, or with any aerobic
exercises. Your workout will be more productive and burn up to 70% more
calories in the same amount of time. Until now, there have been no
product on the market that allows you to condition aerobically while
building lean muscle mass. www.thexvest.com
Fuel Fitness Closes Chattanooga Facility
CHATTANOOGA, TN -- Manny Butera, who owns Fuel Fitness, closed one
of his Chattanooga locations last week. Fuel Fitness filed for Chapter
11 bankruptcy in December, but Butera had kept open all of his Tennessee
clubs until last week. He had already closed his Alabama, Colorado and
Atlanta clubs. Read the full story.
Eastern Lycoming Y Hits Building Speed
WILLIAMSPORT, PA -- The Eastern Lycoming YMCA in Williamsport, PA,
needs to raise about $1.5 million after bids for its new facility came
in more than $2 million above the architect's original estimate,
according to The Williamsport Sun-Gazette.
The original estimate for building the new YMCA facility was $6.5
million. The bids that were opened pushed that cost to about $8.4
million. Total cost of the new building is $11.2 million. The proposed
47,000-square-foot Y would include a fitness center, swimming pool,
gymnasium and running track.
The Sports Club Co. Revenue Increases 4 Percent
LOS ANGELES -- The Sports Club Co. Inc., Los Angeles, saw a 4.4
percent growth in fourth quarter 2005 revenue and a 4.6 percent revenue
growth for the year ended Dec. 31, 2006. Read the full story.
Fitness to Team with Yankees
SAN RAMON, CA -- 24 Hour Fitness has signed a 10-year deal with the
New York Yankees baseball club. Read the full story.
Bally Announces New Partnership
CHICAGO -- Bally Total Fitness recently announced a partnership with
the Web site drugstore.com, an online provider of health, beauty, vision
and pharmacy products. Read the full story.
Use Polar's Turnkey Cardio Coaching Program to:
call (800)841-8333 x 3104 or visit www.polarbodyage.com, to find out
- Sell more Heart Rate Monitors.
- Introduce new Personal Training Price Points.
- Increase Sales.
- Increase Results.
AAHPERD Name Stays
RESTON, VA -- The American Alliance for Health, Physical Education,
Recreation and Dance (AAHPERD) will keep its name. Read the full story.
NIRSA Teams with
INDIANAPOLIS -- The American College of Sports Medicine (ACSM) and
the National Intramural-Recreational Sports Association (NIRSA) recently
announced a partnership that will make ACSM certification programs more
accessible to NIRSA member institutions.
NIRSA and ACSM will work together to provide continuing education
programs, health and fitness certifications, and professional
development to NIRSA members. During the two-year agreement, key leaders
in collegiate recreation and fitness programs will have greater access
to National Commission for Certifying Agencies-accredited health and
fitness certifications as well as discounts on ACSM workshops and exams.
Leaders On Board With Youth Fitness Training
PEARL HARBOR, HI -- Fitness leaders from Commander, Navy Region
Hawaii (CNRH), Morale, Welfare and Recreation (MWR) and Naval Station
Pearl Harbor (NAVSTA PH) participated in a two-day Commander, Navy
Installations Command (CNIC) Youth Fitness Training seminar on March 27
and 28. Read the full story.
Campaign Urges African-Americans to Lose
WASHINGTON -- On Saturday, African-Americans rallied on the Mall in
Washington to urge other African-Americans to lose weight in what
organizers are calling the 50 Million Pound Challenge. Read the full story.
Pledges $500 Million to Reverse Childhood Obesity
PRINCETON, NJ -- The Robert Wood Johnson Foundation (RWJF) will
commit at least $500 million during the next five years to tackle one of
the most urgent public health threats facing our nation: childhood
obesity. This is the largest commitment by any foundation to this issue.
The foundation's goal is to reverse the epidemic of childhood obesity in
the United States by 2015. Read the full story.
Fit to Print
Does your fitness facility work with injured Iraq War veterans?
If so, e-mail Jennipher Shaver at email@example.com
with more details. You may be contacted for a future article in Club
Industry's Fitness Business Pro.
Last month, Midtown Tennis Club held a Super Service charity
fundraiser that raised more than $19,000 for Tennis Opportunity Program,
a Chicago nonprofit that provides academic and tennis instruction to
disadvantaged youth. "Dual-Hand" Luke Jensen, tennis pro at the club,
challenged local media personalities, members and guests to matches.
Steven Schwartz, president and CEO of Midtown Tennis Club, served as
guest umpire during the event.
The Nashua Valley (MA) Council of the Boy Scouts of America will
give Timothy Richards, founder and owner of Lancaster-MA-based Orchard
Hills Athletic Club, its Distinguished Citizen Award for 2007. Richards
is also founder of the Boys & Girls Club of North Central Massachusetts.
The presentation will occur at a celebratory dinner in June. Proceeds
from the dinner will benefit thousands of Boy Scouts in 32 communities
throughout the region.
Mara Raskin, certified Pilates instructor and owner of Vital Pilates
Inc., Wilmington, DE, has joined Hockessin Athletic Club to establish
Delaware's only fully equipped, certified, STOTT Pilates studio.
Hockessin Athletic Club, a 110,000-square-foot facility, will open to
the public in mid June with a floor devoted to group exercise and
mind-body wellness. The club's Pilates studio will be staffed with local
hires who will be trained and certified as STOTT Pilates instructors and
who will offer private, semi-private and small group classes.
FitnessJobs.com and the Career Collection expanded their recruiting
job board services to include video resumes and job postings to enhance
the interviewing and selection process for both job seekers and
For more information, type in Reader Service Card No. 147 at www.freeproductinfo.net/club.
John Heppenstall has been hired as Retention Management's new
director of sales. Prior to joining the company, Heppenstall worked with
CheckFree as senior sales executive and for MembersFirst as a regional
For more information, type in Reader Service Card No. 148 at www.freeproductinfo.net/club.
Star Trac and MYE Entertainment entered a long-term global
distribution and product development partnership to provide fitness
facility operators with club entertainment options, Tony Garcia, MYE
Entertainment president, and Steve Nero, Star Trac president,
For more information, type in Reader Service Card No. 149 at www.freeproductinfo.net/club.
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