Best of the Best
Prove your facility is the best by entering our 2007 Best of the
Best competition. This year, similar type facilities will compete
against each other for best new member integration program, non-member
program, children's program, senior program and behavior modification
program. To enter, visit www.fitnessbusinesspro.com/2007bestofthebest.
Do You Have What
Club Industry's Fitness Business Pro's July 2007 issue will
feature our annual ranking of the Top 100 revenue-producing fitness
facilities in the country. We'll rank the companies by 2006's gross
annual dollar volume. Should you be listed among them? If so, please
click here to
download the form.
Club Industry's Fitness Business Pro's online how-to section
helps our readers improve retention, increase sales, energize group
exercise programming and more. Visit
http://www.fitnessbusinesspro.com/stepbystep to read articles from
Here's what to look for in May in our Step by Step online section.
by Step: Clubs
Jim Thomas, founder and president of Fitness Management USA Inc., gives
tips on how to inspire your staff.
by Step: Sales
Leslie Nolen, CEO of the Radical Group, talks about how to best follow
up with prospects in the third of this four-part series.
by Step: Personal Training
Jasmine Jafferali, fitness and wellness manager at The East Bank Club,
addresses exercise modifications for pregnant clients.
by Step: Retention
Karen Raisch-Siegel, executive director of LifeWorks Southwest General,
shares five ways to create a solid retention program.
by Step: Spas
Karen Houshultz, owner of Apple Day Spa & Salon Inc., discusses four
ways to choose the best treatments for your facility.
Retention Management® - The Leader in Attrition
Running a successful fitness facility requires putting together all the
Retention Management's email based service creates a stronger connection
between your club and your members by automatically sending targeted
usage-based emails. Most impacted are those members at the highest risk
of cancellation - your low and non users.
800.951.8048 ext.1 or email Info@RetentionManagement.com
Bally Agrees to Pay Consent Fee
CHICAGO --- Bally Total Fitness announced today that it has agreed
to pay a one-time cash consent fee of $1.25 per $1,000 principal amount
of notes to holders of its 10 1/2 percent Senior Notes due in 2011 that
execute a limited waiver and forbearance agreement by 5 p.m. EDT on
Monday. Read the full story.
The Xvest (adjustable weight vest) voted as "The Best Fitness
Product of the Year" by industry experts.
It's no wonder why the Xvest is utilized by the NFL, NBA, MLB and the
Summer and Winter Olympians. First responders and the military depend on
it for staying in top condition.
The Xvest can give your exercise and training the extra boost that it
needs. Put it on for jogging, power-walking, or with any aerobic
exercises. Your workout will be more productive and burn up to 70% more
calories in the same amount of time. Until now, there have been no
product on the market that allows you to condition aerobically while
building lean muscle mass. www.thexvest.com
24 Hour to
Open China Clubs
SAN RAMON, CA -- Basketball star Yao Ming and 24 Hour Fitness have
partnered to open clubs in Yao's native China. The signature sports
club, which will be called California Fitness -- Yao Ming Sport Club,
will open in August in Beijing. California Fitness is a wholly owned
subsidiary of 24 Hour Fitness and currently operates 24 locations across
Asia. Read the full story.
Bally Acting CEO
CHICAGO -- Bally Total Fitness Acting CEO Barry Elson will step down
from his post on May 31. Read the full story.
Attorneys General Target Clubs
NATIONWIDE -- Fitness clubs have become the target in a lawsuit and
a complaint by attorneys general in two states. Read the full story.
Signs AED Bill
INDIANAPOLIS --- Indiana Gov. Mitch Daniels signed a bill on May 3
that requires the usage of automated external defibrillators (AEDs) in
that state's health clubs. Read the full story.
Hosts Soldier Send-Off Party
HINESVILLE, GA -- The Liberty County/Armed Services Branch YMCA in
Liberty Hinesville, GA, hosted a send-off party for local soldiers who
have been called back to Iraq. The soldiers, part of the Third Infantry
Division's First Battalion, 30th Infantry Regiment, spent time with
their families playing games and activities that the Y had organized for
the adults and children, according to a report by WTOC-TV.
Curves Gets into
MINNEAPOLIS -- Curves has partnered with General Mills to launch a
weight management brand and four products under the Curves name. Curves
Chewy Granola bars will launch this spring in two flavors. Two types of
Curves cereal will launch this summer. The new Curves-branded weight
management product line is part of a long-term partnership in consumer
foods that gives General Mills broad, exclusive promotional rights to
several key food categories encompassing everything from licensed
products to consumer promotion activity. The integrated launch of the
new product line will be supported by various promotional and
communication vehicles including Web site activation, media and print,
as well as the nearly 8,000 Curves locations across America.
In addition to grocery and retail visibility for the new products,
Curves Chewy Granola bars will be sold at Curves franchises for a
suggested retail price of $1 per bar. Curves Chewy Granola bars will
retail in stores for the suggested retail price of $2.89 per box of 6
bars. Curves cereal will retail for the suggested retail price of $3.49.
Center and Spa Enters Denver Market
DENVER -- Pura Vida Fitness and Spa will become the anchor tenant of
a four-story building in Denver's Cherry Creek market. The facility will
include a 4,000-square foot spa, a street-level café, appointed
locker rooms, Kinesis and Pilates studios, and group cycling and group
exercise classes. Read the full story.
Use Polar's Turnkey Cardio Coaching Program to:
call (800)841-8333 x 3104 or visit www.polarbodyage.com, to find out
- Sell more Heart Rate Monitors.
- Introduce new Personal Training Price Points.
- Increase Sales.
- Increase Results.
Tennessee-Chattanooga Breaks Ground on New Rec
CHATTANOOGA, TN -- The University of Tennessee at Chattanooga
recently broke ground on a new student recreation center. Construction
on the $24 million facility, funded by a dedicated student fee imposed
by a student vote, is expected to take approximately two years. Read the
Air Force Offers
Programs to Help Manage Stress
WASHINGTON -- Although the Air Force has a wide range of fitness and
health-related programs in place to help service members and their
families manage stress, Air Force officials are concerned that some are
not aware of the available programs and are not taking advantage of
them, according to a recent Air Force report. To address that, the Air
Force is launching a series of monthly campaigns with themes that focus
on specific programs to help manage potential areas of stress for airmen
and their families. Read the full story.
Quarter Sales Up 146 Percent
COTTAGE GROVE, WI -- Matrix Fitness Systems' U.S. sales increased by
146 percent over the corresponding 2006 period for the first quarter.
Globally, sales grew 85 percent over the same time frame last year. Read
the full story.
Personal Trainer Certification
CALABASAS, CA -- The National Academy of Sports Medicine (NASM)
launched the third edition of its Certified Personal Trainer (CPT)
certification. A key change in the revised certification is a
modification of the organization's evidence-based training methodology
to better address the needs of the general fitness client. The CPT
program was also enhanced with interactive learning formats including
DVD, iPod downloads and an online course learning management system.
Read the full story.
Fit to Print
Expresso Fitness announced that Jeff Thomas joined the company
in the newly created role of director of key accounts. Thomas joins
Expresso with more than 17 years in the fitness industry, most recently
as northeast regional sales manager for TechnoGym USA.
For more information, type in Reader Service Card No. 151 at www.freeproductinfo.net/club.
Virgin Life Care won five awards at the spring 2007 National
Wellness, Prevention & Fitness Conference Awards Ceremony on May 1 in
Las Vegas. Virgin Life Care was awarded Best of Show for the company's
health rewards program, HealthMiles, which motivates and incentivizes
people to improve their health by living more active lives. Virgin Life
Care also placed first as Best Initiative to Promote Wellness in the
Workplace and Best Program for Improving Employee Health. Finally, the
company received second place awards for Best Self-Monitoring Health
Initiative or Device and Best Fitness/Exercise Program.
For more information, type in Reader Service Card No. 152 at www.freeproductinfo.net/club.
ProMaxima's new high-end equipment series, Raptor, is built
using modern design technology such as laser-cut cams and computerized
bending machines. The 13-piece circuit sells for less than $24,000.
For more information, type in Reader Service Card No. 153 at www.freeproductinfo.net/club.
Visit our Web site
to participate in an online poll that asks the following
What type of sport-specific training is most popular at
Results from the last Speaking Out:
Have you or your staff ever worked with a wounded veteran?
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