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June.11.2007
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Last
Chance!
We will finalize the Top 100 club list soon, so get your Top 100
form in this week to be included in Club Industry's Fitness Business
Pro's July 2007 issue and the annual ranking of the Top 100
revenue-producing fitness facilities in the country. Click here to download
the form.
Are you the Best of the
Best? Deadline extended to June 27!
Prove your facility is the best by entering our 2007 Best of the
Best competition. This year, similar type facilities will compete
against each other for best new member integration program, non-member
program, children's programming and senior programming. To enter, visit
www.fitnessbusinesspro.com/2007bestofthebest.
June Step by
Step Articles Online Now
Club Industry's Fitness Business Pro's online how-to section
helps our readers improve retention, increase sales, energize group
exercise programming and more. Visit
http://www.fitnessbusinesspro.com/stepbystep to read articles from
industry experts.
If you would like to be a Step by Step columnist, please e-mail
Jennipher Shaver at
jennipher.shaver@penton.com with your mug shot, one paragraph bio
and three topic ideas for 750-word, how-to articles.
Here's what to look for in June in our Step by Step online section.
Step
by Step: Clubs
Jim Labadie, a fitness entrepreneur and speaker, discusses how to
promote your personal trainers as experts.
Step
by Step: Sales
Leslie Nolen, CEO of the Radical Group, explains how to close the sale
in the last of this four-part series.
Step
by Step: Personal Training
Jayson Hunter, a registered dietitian, tells fitness facilities how to
help their members who are athletes lose weight safely.
Step
by Step: Programming
Laurie Cingle, fitness industry consultant and coach, shares how to
create a one-year program events calendar.
Step
by Step: Marketing
Nicole Wicks, president of ReferNow.com, gives seven tips on how to
improve the success of your new member campaigns.
ADVERTISEMENT
Retention Management® - The Leader in Attrition
Defense.
Running a successful fitness facility requires putting together all the
right pieces.
Retention Management's email based service creates a stronger connection
between your club and your members by automatically sending targeted
usage-based emails. Most impacted are those members at the highest risk
of cancellation - your low and non users.
800.951.8048 ext.1 or email Info@RetentionManagement.com
www.RetentionManagement.com
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Hot News
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Speakers, Seminars Highlight Club
Industry East Show
ORLANDO -- The Club Industry East Conference and Exposition
attracted 115 exhibiting companies that filled 250 booths last week at
Disney's Coronado Springs Resort. For more on the show, read the full
story here
or check out the Club
Industry East blog.
ADVERTISEMENT
The Xvest (adjustable weight vest) voted as "The Best Fitness
Product of the Year" by industry experts.
It's no wonder why the Xvest is utilized by the NFL, NBA, MLB and the
Summer and Winter Olympians. First responders and the military depend on
it for staying in top condition.
The Xvest can give your exercise and training the extra boost that it
needs. Put it on for jogging, power-walking, or with any aerobic
exercises. Your workout will be more productive and burn up to 70% more
calories in the same amount of time. Until now, there have been no
product on the market that allows you to condition aerobically while
building lean muscle mass. www.thexvest.com
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Club Hopping
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Shareholder
Threatens to Sue Bally
NEW YORK -- It has been an active period for Bally Total Fitness
since the company announced on May 31 plans to restructure under Chapter
11 protection. Liberation Investment Group, Bally's second largest
shareholder, threatened to sue the company in a letter sent Wednesday to
Bally's board of directors. In the letter, Liberation says that Bally's
pre-packaged bankruptcy plan was "draconian" because it cancels all
existing equity. The company is expected to file for bankruptcy next
month. Read the full story.
Y Activates
Fort Wayne Kids
FORT WAYNE, IN -- The YMCA of Greater Fort Wayne in Indiana and
other local organizations helped begin Activate Fort Wayne, a new
initiative financed by a $10,000 grant from the national YMCA to fight
childhood obesity, according to The Journal Gazette. The Y,
Parkview Hospital in Fort Wayne, IN, and the Fort Wayne Parks and
Recreation Department will help teach 10,000 local kids about nutrition
and exercise through free programs this summer. Read the full story.
ADVERTISEMENT
Use Polar's Turnkey Cardio Coaching Program to:
- Sell more Heart Rate Monitors.
- Introduce new Personal Training Price Points.
- Increase Sales.
- Increase Results.
Email jesse.harper@polarusa.com,
call (800)841-8333 x 3104 or visit www.polarbodyage.com, to find out
how.
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School Days
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Benefits Of School-Based Fitness
Programs Fade After Summer, Study Shows
CHICAGO -- A study of 17 middle school students suggests that
physical fitness gains made by obese children who participated in a
lifestyle-focused physical education class during the school year were
lost after the three-month summer break, according to a report in the
June issue of Archives of Pediatrics & Adolescent Medicine, one
of the Journal of the American Medical Association (JAMA)/Archives
journals. Read the full story.
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Boot Camp
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Air Force 'Perspective' Discusses Fitness
Standards
SAN ANTONIO -- The Air Force's top enlisted airman focuses on the
importance of physical fitness and discusses how meeting current fitness
standards are individual airman responsibilities in the latest "Enlisted
Perspective," a written senior leader viewpoint. Read the full story.
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Industry Beat
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Short, Low-Intensity Exercise Has
Benefits
BATON ROUGE, LA -- Daily, mild exercise such as walking or bike
riding improves the fitness of post-menopausal women who are currently
sedentary, overweight or obese, according to research reported in the
Journal of the American Medical Association. Read the full story.
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Fit to Print
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In Brief...
Reg Park, a former two-time Mr. Universe Bodybuilding champion,
was diagnosed with metastatic melanoma, which is untreatable, according
to a notice on Reg Park's Web site at www.regpark.net. His son, Jon Jon
Park is owner of Velocity Personal Training in West Los Angeles, CA. He
is renaming his gym as Legacy Gym in honor of his father. Also in honor
of Reg Park, his daughter, Jeunesse, plans to form the Reg Park Legacy
Foundation to assist people who cannot afford physical training to
improve their quality of life. The Web site offers an opportunity to
send well wishes to Reg Park.
Conexion's club management software will operate the new Dan
Abraham Healthy Living Center at Mayo Clinic in Rochester, MN. The
software is currently installed in the two other Healthy Living Center
locations on the Rochester, MN, Mayo Clinic campus.
For more information, type in Reader Service Card No. 158 at www.freeproductinfo.net/club.
Sponsorship and Promotional Opportunities are available for the
fourth annual World Aquatic Health™ Conference, October 2-4 in
Cincinnati. Participating in the conference allows sponsors to meet
face-to-face with speakers and attendees from every aspect of the
aquatics field.
For more information, type in Reader Service Card No. 159 at www.freeproductinfo.net/club.
The American Council on Exercise and the Aerobics and Fitness
Association of America accredited WaterRower Inc.'s WaterCoach
Professional education program. WaterRower, a manufacturer of rowers for
use in fitness facilities and homes, offers fitness instructors training
designed to increase their knowledge of the benefits of rowing and
enable them to teach indoor rowing classes. Instructors who complete the
company's WaterCoach Professional program are eligible to teach
WaterCrew -- an indoor group rowing program that simulates on-water crew
rowing.
For more information, type in Reader Service Card No. 160 at www.freeproductinfo.net/club.
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Speaking Out
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Reader Poll
Visit our Web site
to participate in an online poll that asks the following
question:Will the federal minimum wage increase affect your
facility and/or staffing?
Results from the last Speaking Out:
Do you think the pay you receive for your job title is average for
the title, higher or lower than average?
Average: 75%
Higher than average: 0%
Lower than average: 25%
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click here.
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