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July.10.2007
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July Step by Step Articles Online
Now
Club Industry's Fitness Business Pro's online how-to section
helps our readers improve retention, increase sales, energize group
exercise programming and more. Visit
http://www.fitnessbusinesspro.com/stepbystep to read articles from
industry experts.
If you would like to be a Step by Step columnist, please e-mail
Jennipher Shaver at
jennipher.shaver@penton.com with your mug shot, one paragraph bio
and three topic ideas for 750-word how-to articles.
Here's what to look for in July in our Step by Step online section:
Step
by Step: Clubs
Bob Esquerre, a fitness consultant and owner of Esquerre Fitness Group,
describes the fitness professional of the future.
Step
by Step: Personal Training
Jim Labadie, a fitness entrepreneur and speaker, shows six secrets to
getting personal training client referrals.
Step
by Step: Sales
Jim Thomas, founder and president of Fitness Management USA Inc.,
details 10 ways to get out of a sales slump.
Step
by Step: Programming
Jasmine Jafferali, fitness and wellness manager at the East Bank Club,
explains the seven dimensions of wellness.
Step
by Step: Marketing
Nicole Wicks, president of ReferNow.com, gives tips on how to measure
your marketing program's results.
ADVERTISEMENT
Retention Management® - The Leader in Attrition
Defense.
Running a successful fitness facility requires putting together all the
right pieces.
Retention Management's email based service creates a stronger connection
between your club and your members by automatically sending targeted
usage-based emails. Most impacted are those members at the highest risk
of cancellation - your low and non users.
800.951.8048 ext.1 or email Info@RetentionManagement.com
www.RetentionManagement.com
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Hot News
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Shareholders
Propose New Plan for Bally
CHICAGO -- Liberation Investment Group, the second-largest
shareholder of Bally Total Fitness that threatened to sue Bally over its
pre-packaged Chapter 11 reorganization plan, has come up with an
alternative reorganization plan.
Read the full story.
ADVERTISEMENT
The Xvest (adjustable weight vest) voted as "The Best Fitness
Product of the Year" by industry experts.
It's no wonder why the Xvest is utilized by the NFL, NBA, MLB and the
Summer and Winter Olympians. First responders and the military depend on
it for staying in top condition.
The Xvest can give your exercise and training the extra boost that it
needs. Put it on for jogging, power-walking, or with any aerobic
exercises. Your workout will be more productive and burn up to 70% more
calories in the same amount of time. Until now, there have been no
product on the market that allows you to condition aerobically while
building lean muscle mass. www.thexvest.com
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Club Hopping
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Scam Involves
YMCA's Name, Could Affect Fund-raising
SOUTHINGTON, CT -- Two teens used YMCA fund-raising as a ruse in a
scam and could face fraud charges if caught, according to WFSB 3, a
television station in Hartford, CT. Read the full story.
Titan to Team Up
with Gold's Gym
DALLAS -- Titan Fitness Holdings announced that it is in the process
of closing on funding that would allow it to become one of the largest
franchise owners of Gold's Gym locations in the United States. Read the
full story.
ADVERTISEMENT
"Let us take the weight off your shoulders"
Specializing in providing insurance to health clubs.
- Liability and Property
- Workers Compensation
- Bonds
- Competitive Rates
- Personal Service
Servicing the fitness industry for over 20 years.
Andrea Pugliese Insurance Services
PO Box 720, Warrington, PA 18976
1-800-664-5489
APInsuranceservices.com
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School Days
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Upgrades
Planned at University of Hawaii
HONOLULU -- The campus center at the University of Hawaii will
receive a makeover, according to Honolulu TV station KGMB9. Read the
full story.
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Boot Camp
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Branches Come
Together to Host Special Olympics
KADENA AIR BASE, JAPAN -- More than 1,500 volunteers from different
branches of the U.S. military and the local community helped with the
2007 Special Olympic Games, held for the eighth consecutive year at
Kadena Air Base (AB) in Japan. Read the full story.
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Industry Beat
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Study Says
It's Never Too Late to Reduce Heart Disease Risk
CHARLESTON, SC -- The old saying "better late than never" really is
true when it comes to healthy lifestyle behaviors. People 45 to 64 years
old who added new healthy lifestyle behaviors could substantially reduce
their risk for cardiovascular disease (CVD) and reduce their death rate,
according to a study published in the July 2007 issue of The American
Journal of Medicine. Read the full story.
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Fit to Print
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In Brief...
elements™
for women partnered with HUR (Finland) to exclusively feature its
patented smartcard technology in its upscale, boutique-style clubs. The
technology allows machines to track what a member has done in previous
workouts and suggests what the member should do this workout. The
equipment calibrates to the member's preferred settings, and records
repetitions, range of motion, resistance and heart rate.
The National Swimming Pool Foundation® (NSPF®) discontinued
its "Official Swimming Pool Design Compendium" and posted links from the
governing bodies on the newly redesigned NSPF® Web site. The links
are found under the "Resources" tab at www.nspf.org/Design_Compendium.html.
Dennis Lee and Tim Porth, the founders of Octane Fitness, won the Ernst &
Young Entrepreneur of the Year 2007 Award in the consumer products
category in the Minnesota and Dakotas region. The award recognizes
outstanding entrepreneurs who build and lead dynamic, growing
businesses. An independent panel of judges selects winners in several
categories. As region award winners, Lee and Porth will be considered
for an Ernst & Young national award. Winners will be announced at an
annual awards gala Nov. 17 in Palm Springs, CA.
The Honolulu Club named Beth Aylward as its new general manager, the
Pacific Business News reported. Aylward had been general manager
of Northern California's Club One properties, serving the Union Square,
Nob Hill, City Group and Oakland locations. The Honolulu Club is managed
by The Wellbridge Co., Denver.
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Speaking Out
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Reader Poll
Visit our Web site
to participate in an online poll that asks the following
question:Does your facility offer any indoor group cycling classes
that simulate outdoor rides or races?
Results from the last Speaking Out:
Does your facility partner with any insurance companies or local
employers for their employee wellness programs?
Yes: 25%
No: 75%
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