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August.10.2007
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August Step by Step
Articles Online Now
Club Industry's Fitness Business Pro's online how-to section
helps our readers improve retention, increase sales, energize group
exercise programming and more. Visit
http://www.fitnessbusinesspro.com/stepbystep to read articles from
industry experts.
If you would like to be a Step by Step columnist, please e-mail
Jennipher Shaver at
jennipher.shaver@penton.com with your mug shot, one paragraph bio
and three topic ideas for 750-word how-to articles.
Here's what to look for in August in our Step by Step online section:
Step
by Step: Sales
Leslie Nolen, who leads The Radical Group, discusses how to use
testimonials to succeed.
Step
by Step: Programming
Wendy Jett, group fitness director for Global Fitness Holdings/Gold's
Gym, shows how to hire and retain quality instructors.
Step
by Step: Marketing
Jim Thomas, founder and president of Fitness Management USA Inc.,
dissects seven common marketing mistakes.
Step
by Step: Personal Training
Rodney Wynn, certified specialist in performance nutrition, shows clubs
how to plan members' meals for weight loss.
Step
by Step: Vendor Viewpoint
Bryan Green, president and CEO of Advantage Fitness Products, outlines
the pros and cons of acceleration training.
ADVERTISEMENT
Retention Management® - The Leader in Attrition
Defense.
Running a successful fitness facility requires putting together all the
right pieces.
Retention Management's email based service creates a stronger connection
between your club and your members by automatically sending targeted
usage-based emails. Most impacted are those members at the highest risk
of cancellation - your low and non users.
800.951.8048 ext.1 or email Info@RetentionManagement.com
www.RetentionManagement.com
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Hot News
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Life Time Cited by Texas
AG
DALLAS -- The Texas Attorney General has cited Life Time Fitness,
Eden Prairie, MN, for unlawfully dumping identifying information of its
members -- both adults and children -- as well as its employees in
easily accessible trash bins outside several clubs in Texas. Read the
full story.
ADVERTISEMENT
The Xvest (adjustable weight vest) voted as "The Best Fitness
Product of the Year" by industry experts.
It's no wonder why the Xvest is utilized by the NFL, NBA, MLB and the
Summer and Winter Olympians. First responders and the military depend on
it for staying in top condition.
The Xvest can give your exercise and training the extra boost that it
needs. Put it on for jogging, power-walking, or with any aerobic
exercises. Your workout will be more productive and burn up to 70% more
calories in the same amount of time. Until now, there have been no
product on the market that allows you to condition aerobically while
building lean muscle mass. www.thexvest.com
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Club Hopping
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24 Hour Suit
Settled
SAN FRANCISCO -- The San Francisco Superior Court has approved a
class action settlement between 24 Hour Fitness and approximately 1.8
million current and former monthly members, according to a joint release
from the law firms for both parties. Read the full story.
Des Moines Y Broadens
Family Membership Definition
DES MOINES -- The Greater Des Moines YMCA will sign a conciliatory
agreement with Sandi and M Patton-Imani to broaden the Y's definition of
family to include cohabiting adults, according to the Des Moines
Register. However, a representative from the Y told Club
Industry's Fitness Business Pro that, as of Aug. 10, no agreement
had been signed. Read the full story.
ADVERTISEMENT
Give your club and your members the program for success!
Polar's turnkey cardio coaching program can help you:
- Maximize member results
- Streamline your sales process
- Increase revenue streams
- Enhance personal training services
To learn how you can easily implement this program in your club, email
jesse.harper@polarusa.com,
call (800)841-8333 or learn more at www.polarusa.com/clubtechnology.
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School Days
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New Fitness Requirement
to Take Effect in Florida
WEST PALM BEACH, FL -- Elementary school students in Florida will
have a mandated 30 minutes of physical education every day when they
return to class in a few weeks. Gov. Charlie Crist signed the school
fitness legislation into law in May. Read the full story.
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Boot Camp
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Military Athletes Compete
for Chance at World Games
POINT MUGU, CA -- Select sailors, soldiers, airmen and Marines
stationed all over the world came together in late July to participate
in the 2007 Armed Forces Triathlon Championships at Naval Base Ventura
County (NBVC) in Point Mugu, CA. The top five male and female athletes
in the triathlon will be part of the 2007 U.S. Armed Forces Triathlon
Team that will compete in the Conseil International du Sport Militaire
(CISM) World Military World Games in Mumbai, India, Oct. 14-22. Read the
full story.
ADVERTISEMENT
GymWipes Professional and GymWipes Anti-Bacterial formulas provide
premium cleansing, sanitation and protection for all equipment surfaces.
NO Alcohol, NO Ammonia, NO Residue, with a Lemon Fresh Scent. 700 count.
Available in Buckets and Refills, with attractive Dispensers and Stands.
From 2XL Corporation. www.gymwipes.com
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Industry Beat
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Fiserv to Acquire
CheckFree
BROOKFIELD, WI -- Fiserv Inc. is acquiring CheckFree Corp. for $4.4
billion, the companies recently announced. Under terms of the agreement,
CheckFree shareholders will receive $48 in cash for each share of common
stock. Read the full story.
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Fit to Print
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In Brief...
John Agoglia, industry consultant and former editor of Club
Industry's Fitness Business Pro, is now general manager of
Shrewsbury Health & Racquet Club, a 90,000-square-foot, multipurpose
facility in Shrewsbury, MA. He plans to help Westboro Tennis & Swim
Club, the new owners of the Shrewsbury facility, reshape and rebuild the
club while continuing his marketing and public relations work with
non-competing companies and his freelance writing for fitness industry
publications.
Jeff Rosen has joined NES Group, Wellness Division, Mansfield, MA.
He will work in the design/build/renovation side of the business. Rosen
has 20 years of experience in the health and wellness industry.
Previously, he worked for club organizations such as The Wellbridge Co.,
Sport and Health and American Family Fitness. He also served on the New
England Health, Racquet and Sportsclub Association board of
directors.
The National Swimming Pool
Foundation® (NSPF) approved a new way to fund applied scientific
research and have the results published in scholarly journals.
Manufacturers and organizations are now allowed to donate research funds
through NSPF. While manufacturers and universities are typically
hesitant to donate or bring in the other's research materials for fear
of being biased, this method allows universities to do their research
without the aid or guidance of the manufacturers. All results will be
published before manufacturers see them.
Inside
Manufacturers...
Concept2 in Morrisville,
VT, recently hired two key positions. Meredith Haff joins the company in
the marketing department focusing on new customer development. Haff
brings experience in international sales, integrated marketing,
advertising and communications from companies such as Saucony, Telecom
New Zealand and Mullen Advertising. Christine Wilson was welcomed as the
rowing advisor. Wilson has experience as a former coach for the U.S.
Women's Rowing team in the 2004 Olympics. She also has coached scullers
and sweep athletes, as well as men's and women's teams at the
collegiate, junior and elite levels.
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Speaking Out
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Reader Poll
Visit our Web site
to participate in an online poll that asks the following
question:Do you use business intelligence software at your fitness
facility?
Results from the last Speaking Out:
Does your facility offer group cycling classes that include another
exercise modality such as yoga or body conditioning?
Yes: 75%
No: 25%
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