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December 10, 2007
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December Step by Step
Articles Online Now
Club Industry's Fitness Business Pro's online how-to section
helps our readers improve retention, increase sales, energize group
exercise programming and more. Visit
http://www.fitnessbusinesspro.com/stepbystep to read articles from
industry experts.
If you would like to be a Step by Step columnist, please e-mail
Jennipher Shaver at
jennipher.shaver@penton.com with your mug shot, one paragraph bio
and three topic ideas for 750-word how-to articles.
Here's what to look for in December in our Step by Step online
section:
Step
by Step: Clubs
Patrick Rigsby, co-owner of the Fitness Consulting Group, explains the
importance of total member satisfaction.
Step
by Step: Personal Training
Brian Grasso, CEO for the International Youth Conditioning Association,
discusses what
trainers need to know to work with children.
Step
by Step: Sales
Jim Thomas, president of Fitness Management USA Inc., shares the biggest
mistakes health club salespeople make.
Step
by Step: Retention
Will Phillips, founder of REX Roundtables for Executives, gives five
tips for improving a facility's retention.
Step
by Step: Marketing
Paul Kuck, founder of Fitness Tudor, describes eight deadly marketing
sins that every facility operator should avoid.
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Hot News
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Bricks Buy Rights to
Planet Fitness Club Locations
DOVER, NH -- Victor and Lynne Brick, owners of the Brick Bodies
chain in Maryland, recently purchased the rights to several Planet
Fitness locations in their home state, according to Planet Fitness and
World Gym President Ben Midgley. Read the full story.
ADVERTISEMENT
Harness the power of email with the Fitness Industry's
leading automated communication service.
Retention Management makes it easy for you to get started and keeps it
easy to stay rolling.
You can truly connect with your members like never before and Retention
Management is ready to show you how.
800.951.8048 ext.1
Info@RetentionManagement.com
www.RetentionManagement.com
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Club Hopping
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Michigan Y Throws Out Sex
Offenders
MUSKEGON, MI -- The Muskegon Family YMCA in Muskegon, MI, recently
terminated 20 memberships after finding members' names on the Michigan
State Police Sex Offender Registry during a recent check, according to
the Muskegon Chronicle. Read the full story.
Club Owner to
Run Fitness Center in Rec Center
FORTUNA, CA -- David Grandy, the owner of the Body Works Fitness
Club in Fortuna, CA, is scheduled to open a new fitness center today
inside a 50,000-square-foot recreation center in Scotia, CA, according
to The Eureka (CA) Reporter. Grandy has signed a lease with The
Pacific Lumber Co. (PALCO), which closed the PALCO Recreation Center to
its employees in November because of financial difficulties stemming
from its Chapter 11 bankruptcy proceedings.
The rec center had been open only to PALCO employees and Scotia
Elementary School students taking physical education classes. The
students will still be able to use the facility, which includes a
full-length basketball court, a weight room, two racquetball courts, a
swimming pool and locker rooms.
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To learn how you can easily implement this program in your club, email
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call (800)841-8333 or learn more at www.polarusa.com/clubtechnology.
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School Days
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Arizona Breaks Ground on
Expansion Project
TUCSON, AZ -- The University of Arizona broke ground Monday on a
$27.5 million expansion project for its student recreation center. Major
construction is scheduled to begin in January and to be completed in May
2009.
According to the university, the 58,000-square-foot building will house
a fitness room, a multiple athletic court gymnasium, an outdoor
adventure area, and an exterior courtyard that will include sand
volleyball courts and rock-climbing facilities.
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Boot Camp
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New Fitness Program Helps
Pregnant Soldiers
FORT JACKSON, SC -- The Army's U.S. Center for Health Promotion and
Preventive Medicine recently created and instated a pregnancy/postpartum
physical training program at Fort Jackson, SC, to bring pregnant
soldiers back to their mission as quickly as possible, as well as
increase the health benefits for both mother and child. Read the full story.
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Industry Beat
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Even Minimal
Amount of Fitness Can Slow Death Rate, Study Shows
COLUMBIA, SC -- A new study in the Journal of the American
Medical Association shows that fitness level, not body fat, is a
stronger indicator in judging longevity for older adults. Read the full
story.
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Fit to Print
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In Brief...
Casey Conrad, author and founder of the Healthy Inspirations
franchise and Take It Off Weight Loss in-club program, recently launched
a new Web site, www.AskMeHowToLoseWeight.com,
to help Americans fight obesity. Users can type any fitness question
they wish into the Web site and get it answered. Conrad will host a
teleseminar every two weeks featuring Dr. Kevin Steele, who specializes
in exercise physiology and nutrition, to answer users'
questions.
Fabiano Designs updated its Web site, www.fabianodesigns.com, in
November. The site has improved navigation, improved look and feel, and
several new features. The features allow users to view items such as
work by year or project type, and news and events.
The ECA/NYC OBOW Show will be held Feb. 7-10, 2008, at the Marriott
Marquis Hotel in New York. The conference focuses on programming and
will feature seminars about the latest trends and new concepts. The show
includes Pilates programming and headliners such as Kathy Corey, Ton
Voogt and Marci Clarke. Yoga programming is represented by Seane Corn,
Amy Ippoliti, Elena Brower and others. Fusion classes feature Mistykal
Trancefusion with Misty Tripoli, Yo-Step by Lawrence Biscontini and
Core Fusion by the program directors of EXHALE. Exercise science and
personal training will be covered by Juan Carlos Santana, Bob Esquerre,
Sue Hitzman and her M.E.L.T. method training, and more.
Washington Sports Clubs (WSC), which is owned and operated by New
York-based Town Sports International, announced the relocation of its
Bethesda, MD, club to a new 35,000-square-foot facility in that city.
The facility features state-of-the-art equipment with audiovisual
entertainment and amenities such as a four-lane swimming pool and a
dedicated personal training area.
Inside
Manufacturers...
The International Sports Sciences Association (ISSA), a fitness
certification company, has teamed with Sportwall International, a
manufacturer of interactive fitness systems, to provide installation and
training on equipment for facilities at the local level. A select group
of ISSA certified fitness trainers will help the facility owners who
have purchased Sportwall equipment to both install the product as well
as train their staff to make the best use of the equipment.
Five new Anytime Fitness clubs in the Las Vegas area will be
equipped with the latest Nautilus
Inc. equipment. The equipment includes the Nautilus One or Nitro
Plus line of strength machines, free weights and cardiovascular training
equipment, including the Nautilus TreadClimber. Plans for grand openings
for the clubs, which are scheduled to open early next year, include an
appearance by Pro Football Hall of Famer Dick Butkus for a series of
events.
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Speaking Out
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Reader Poll
Visit our Web site
to participate in an online poll that asks the following
question:What will be the state of the economy in 2008?
Results from the last Speaking Out:
How do you prefer your members pay their dues?
Cash or check: 50%
Credit card: 50%
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