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Hot News
Bricks Buy Rights to Planet Fitness Club Locations
Club Hopping
Michigan Y Throws Out Sex Offenders
Club Owner to Run Fitness Center in Rec Center
School Days
Arizona Breaks Ground on Expansion Project
Boot Camp
New Fitness Program Helps Pregnant Soldiers
Industry Beat
Even Minimal Amount of Fitness Can Slow Death Rate, Study Shows
Fit to Print
In Brief...
Inside Manufacturers...
Speaking Out
Reader Poll
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December 10, 2007
December Step by Step Articles Online Now
Club Industry's Fitness Business Pro's online how-to section helps our readers improve retention, increase sales, energize group exercise programming and more. Visit http://www.fitnessbusinesspro.com/stepbystep to read articles from industry experts.

If you would like to be a Step by Step columnist, please e-mail Jennipher Shaver at jennipher.shaver@penton.com with your mug shot, one paragraph bio and three topic ideas for 750-word how-to articles.

Here's what to look for in December in our Step by Step online section:

Step by Step: Clubs
Patrick Rigsby, co-owner of the Fitness Consulting Group, explains the importance of total member satisfaction.

Step by Step: Personal Training
Brian Grasso, CEO for the International Youth Conditioning Association, discusses what trainers need to know to work with children.

Step by Step: Sales
Jim Thomas, president of Fitness Management USA Inc., shares the biggest mistakes health club salespeople make.

Step by Step: Retention
Will Phillips, founder of REX Roundtables for Executives, gives five tips for improving a facility's retention.

Step by Step: Marketing
Paul Kuck, founder of Fitness Tudor, describes eight deadly marketing sins that every facility operator should avoid.


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Hot News
Bricks Buy Rights to Planet Fitness Club Locations
DOVER, NH -- Victor and Lynne Brick, owners of the Brick Bodies chain in Maryland, recently purchased the rights to several Planet Fitness locations in their home state, according to Planet Fitness and World Gym President Ben Midgley. Read the full story.

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Club Hopping
Michigan Y Throws Out Sex Offenders
MUSKEGON, MI -- The Muskegon Family YMCA in Muskegon, MI, recently terminated 20 memberships after finding members' names on the Michigan State Police Sex Offender Registry during a recent check, according to the Muskegon Chronicle. Read the full story.

Club Owner to Run Fitness Center in Rec Center
FORTUNA, CA -- David Grandy, the owner of the Body Works Fitness Club in Fortuna, CA, is scheduled to open a new fitness center today inside a 50,000-square-foot recreation center in Scotia, CA, according to The Eureka (CA) Reporter. Grandy has signed a lease with The Pacific Lumber Co. (PALCO), which closed the PALCO Recreation Center to its employees in November because of financial difficulties stemming from its Chapter 11 bankruptcy proceedings.

The rec center had been open only to PALCO employees and Scotia Elementary School students taking physical education classes. The students will still be able to use the facility, which includes a full-length basketball court, a weight room, two racquetball courts, a swimming pool and locker rooms.

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School Days
Arizona Breaks Ground on Expansion Project
TUCSON, AZ -- The University of Arizona broke ground Monday on a $27.5 million expansion project for its student recreation center. Major construction is scheduled to begin in January and to be completed in May 2009.

According to the university, the 58,000-square-foot building will house a fitness room, a multiple athletic court gymnasium, an outdoor adventure area, and an exterior courtyard that will include sand volleyball courts and rock-climbing facilities.

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Boot Camp
New Fitness Program Helps Pregnant Soldiers
FORT JACKSON, SC -- The Army's U.S. Center for Health Promotion and Preventive Medicine recently created and instated a pregnancy/postpartum physical training program at Fort Jackson, SC, to bring pregnant soldiers back to their mission as quickly as possible, as well as increase the health benefits for both mother and child. Read the full story.

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Industry Beat
Even Minimal Amount of Fitness Can Slow Death Rate, Study Shows
COLUMBIA, SC -- A new study in the Journal of the American Medical Association shows that fitness level, not body fat, is a stronger indicator in judging longevity for older adults. Read the full story.

Fit to Print
In Brief...

  • Casey Conrad, author and founder of the Healthy Inspirations franchise and Take It Off Weight Loss in-club program, recently launched a new Web site, www.AskMeHowToLoseWeight.com, to help Americans fight obesity. Users can type any fitness question they wish into the Web site and get it answered. Conrad will host a teleseminar every two weeks featuring Dr. Kevin Steele, who specializes in exercise physiology and nutrition, to answer users' questions.
  • Fabiano Designs updated its Web site, www.fabianodesigns.com, in November. The site has improved navigation, improved look and feel, and several new features. The features allow users to view items such as work by year or project type, and news and events.
  • The ECA/NYC OBOW Show will be held Feb. 7-10, 2008, at the Marriott Marquis Hotel in New York. The conference focuses on programming and will feature seminars about the latest trends and new concepts. The show includes Pilates programming and headliners such as Kathy Corey, Ton Voogt and Marci Clarke. Yoga programming is represented by Seane Corn, Amy Ippoliti, Elena Brower and others. Fusion classes feature Mistykal Trancefusion with Misty Tripoli, Yo-Step by Lawrence Biscontini and Core Fusion by the program directors of EXHALE. Exercise science and personal training will be covered by Juan Carlos Santana, Bob Esquerre, Sue Hitzman and her M.E.L.T. method training, and more.
  • Washington Sports Clubs (WSC), which is owned and operated by New York-based Town Sports International, announced the relocation of its Bethesda, MD, club to a new 35,000-square-foot facility in that city. The facility features state-of-the-art equipment with audiovisual entertainment and amenities such as a four-lane swimming pool and a dedicated personal training area.


  • Inside Manufacturers...
  • The International Sports Sciences Association (ISSA), a fitness certification company, has teamed with Sportwall International, a manufacturer of interactive fitness systems, to provide installation and training on equipment for facilities at the local level. A select group of ISSA certified fitness trainers will help the facility owners who have purchased Sportwall equipment to both install the product as well as train their staff to make the best use of the equipment.
  • Five new Anytime Fitness clubs in the Las Vegas area will be equipped with the latest Nautilus Inc. equipment. The equipment includes the Nautilus One or Nitro Plus line of strength machines, free weights and cardiovascular training equipment, including the Nautilus TreadClimber. Plans for grand openings for the clubs, which are scheduled to open early next year, include an appearance by Pro Football Hall of Famer Dick Butkus for a series of events.


  • Speaking Out
    Reader Poll
    Visit our Web site to participate in an online poll that asks the following question:

    What will be the state of the economy in 2008?

    Results from the last Speaking Out:
    How do you prefer your members pay their dues?

    Cash or check: 50%

    Credit card: 50%

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