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Hot News
Nonprofits, Private Studios More Appealing Than Club Chains, Survey Says
Club Hopping
New Personal Training Franchise Launches
Florida First Coast Y Receives $16 Million Donation
North Carolina Y Begins Wellness Pilot Program
School Days
Idaho State Plans Addition to Rec Center
Boot Camp
Naval Base Kitsap Spins into Shape
Industry Beat
Better Business Bureau Receiving More Fitness-Club Complaints
ACE Predicts Fun for 2008
Fit to Print
In Brief...
Inside Manufacturers...
Speaking Out
Reader Poll
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January 10, 2008
January Step by Step Articles Online Now
Club Industry's Fitness Business Pro's online how-to section helps our readers improve retention, increase sales, energize group exercise programming and more. Visit http://www.fitnessbusinesspro.com/stepbystep to read articles from industry experts.

Here's what to look for in January in our Step by Step online section:

Step by Step: Clubs
Paul Kuck, founder of Fitness Tutor and owner of a personal training studio, shares 14 ways for club operators to become "rainmakers."

Step by Step: Personal Training
Patrick Rigsby, co-owner of the Fitness Consulting Group, gives clubs five steps for making personal training more profitable.

Step by Step: Sales
Jim Thomas, founder and president of Fitness Management USA Inc., discusses how to grow your club one member at a time.

Step by Step: Programming
Stan Reents, creator of www.athleteinme.com, explains how club operators can create programming for Baby Boomers.

Step by Step: Marketing
Ron Greenfield, founder of Individualized Fitness Solutions, describes six ways clubs can improve their marketing in 2008.

If you would like to be a Step by Step columnist, please e-mail Jennipher Shaver at jennipher.shaver@penton.com with your mug shot, one paragraph bio and three topic ideas for 750-word how-to articles.

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Hot News
Nonprofits, Private Studios More Appealing Than Club Chains, Survey Says
YONKERS, NY -- Readers of Consumer Reports gave higher marks to private studios, nonprofit organizations, local community centers and office fitness facilities over most national health-club chains other than Life Time Fitness in Consumer Reports National Research Center's first health-club survey. Read the full story.

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Club Hopping
New Personal Training Franchise Launches
ANAHEIM, CA -- After 12 years in business, Mike Salerno is launching a franchise version of his personal training studio, Precision Fitness, Anaheim, CA. Salerno had three facilities, but he recently sold two of them to franchisees so that he could concentrate on franchising the business. He plans to have 10 franchises open by the end of this year, focusing initially on California. Read the full story.

Florida First Coast Y Receives $16 Million Donation
JACKSONVILLE, FL -- Starting Feb. 1, current Florida First Coast YMCA members in Jacksonville, FL, will have another Y where they can work out. Earlier this month, Brooks Rehabilitation, a provider of inpatient and outpatient rehabilitation care in northeast Florida and southeast Georgia, donated its 60,000-square-foot Brooks Health and Fitness Center to the Y. The donation is estimated to be worth more than $16 million and is the largest donation ever made to the First Coast Y. Read the full story.

North Carolina Y Begins Wellness Pilot Program
SHELBY, NC -- The Cleveland County Family YMCA in North Carolina has started a wellness pilot program for designated North Carolina state employees, according to The Shelby (NC) Star. The program is in partnership with the State Health Plan of North Carolina, which provides health care coverage to more than 644,000 teachers, state employees, retirees, current and former lawmakers, state university and community college personnel, state hospital staff, and their dependents. Read the full story.

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New 95X Elliptical Cross-Trainer from Life Fitness

Life Fitness combines form and function with its sleek new 95X Elliptical Cross-Trainer. Part of the new Elevation™ Series, the 95X is offered with three unique options — the Engage™, Inspire™ and Achieve™ consoles, which deliver the company's latest entertainment and motivational features such as iPod® compatibility, USB connectivity and a Virtual Trainer. Visit www.lifefitness.com or call 1-800-634-8637.

School Days
Idaho State Plans Addition to Rec Center
POCATELLO, ID -- Idaho State University will take construction bids next month for a proposed $6.3 million addition to the school's student recreation center. Read the full story.

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Boot Camp
Naval Base Kitsap Spins into Shape
SILVERDALE, WA -- Navy Region Northwest sailors and their families participated in the fourth annual Spinvivor Spin-a-Thon captain's cup event at Naval Base Kitsap, Bangor, Fitness and Aquatic Center in mid-December. Read the full story.

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Industry Beat
Better Business Bureau Receiving More Fitness-Club Complaints
ARLINGTON, VA -- The number of complaints received by the Better Business Bureau (BBB) for fitness clubs has increased more than 90 percent in the last five years, according to a recent BBB study. Read the full story.

ACE Predicts Fun for 2008
SAN DIEGO -- This year promises to be filled with water aerobics, boxing clubs and spicy Latin dancing. That's according to an annual survey by the American Council on Exercise of its worldwide network of personal trainers, group fitness experts, advanced health and fitness specialists, and lifestyle and weight management consultants. Some trends continue from 2007, including functional fitness, balance training and increased access to personal training for all segments of society. Read the full story.

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Fit to Print
In Brief...

  • Personal Training Institute's (PTI) Westchester, NY, franchisee, Arnold Scacchi, was recently awarded the area development rights to develop and operate multiple clubs throughout Westchester. Twelve PTI facilities have been established from Maine to New York. Twenty-two franchise locations are in development throughout New York and Pennsylvania.


  • Inside Manufacturers...
  • Sportsmith's dual-grip medicine ball was recently featured and used by contestants on the popular reality weight-loss TV show, "The Biggest Loser," on NBC.
  • Stott Pilates appointed two new members to its management team. Holly Henderson will serve as senior vice president, marketing, and Kerrie Lee Brown was named vice president, communications. Henderson has worked previously in product management and marketing. Brown has 10 years of experience in the health and fitness industry as a journalist, magazine consultant, motivational speaker, writer and editor. Brown was previously editor-in-chief of Oxygen Women's Fitness magazine.
  • The CheckFree Health & Fitness business unit, now part of Fiserv Inc., announced this month that CheckFree has joined the Gold's Gym national vendor program. The company is now a preferred provider of club-management software, electronic funds transfer, and credit-card processing and outsourced billing services to Gold's Gym franchises and corporate-owned facilities.
  • Taraflex Sports Flooring by Gerflor installed a new 30,000-square-foot maple design floor in Sullivan County Community College's (NY) Paul Gerry Fieldhouse. Three Taraflex flooring products were used in the fieldhouse, which serves as home to athletic competitions, intramural programs, physical education classes and community events on the college's campus. Taraflex Sport M Plus was used for the center basketball court. Taraflex Multi-Use 3.0 surrounds the basketball court on three sides and extends underneath the bleachers. The other half of the fieldhouse is covered with Taraflex Multi-Use 5.0 flooring. Game lines were drawn on the flooring for five basketball, three badminton, two tennis and three volleyball courts, as well as a five-lane sprint track and a three-lane running track.
  • Mondo's Super X track flooring will be installed at several U.S. military bases. Fort Bliss in El Paso, TX, and Keesler Air Force Base in Gulfport, MS, will install 10-mm Super X tracks this month. Fort Bragg in Fayetteville, NC, will install a 14-mm Super X track in March.
  • Life Fitness recently received the Medical Fitness Association's (MFA) Board of Directors Award for significant advancement in the medical fitness industry. Award recipients were chosen by a conference award review committee for outstanding dedication to a healthy lifestyle. Recognitions were presented during the MFA awards luncheon at the Athletic Business Conference & Expo in Orlando.


  • Speaking Out
    Reader Poll
    Visit our Web site to participate in an online poll that asks the following question:

    Do you think that community rec centers have an unfair advantage over for-profit facilities?

    Results from the last Speaking Out:
    Do you expect your January 2008 membership sales to be more than, less than or the same as your membership sales in January 2007?

    More than January 2007: 25%

    Less than January 2007: 37%

    Same as January 2007: 37%

    Interested in advertising in Newsbeat? For more information, click here.



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