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February Step by Step
Articles Online Now
Club Industry's Fitness Business Pro's online how-to section
helps our readers improve retention, increase sales, energize group
exercise programming and more. Visit
http://www.fitnessbusinesspro.com/stepbystep to read articles from
Here's what to look for in February in our Step by Step online
by Step: Clubs
Jasmine Jafferali, program coordinator for the Online Professional
Certificate in women's exercise training and wellness, gives tips on how
to work with medical professionals.
by Step: Personal Training
Patrick Rigsby, co-owner of the Fitness Consulting Group, tells clubs
how to run their training department like a business.
by Step: Marketing
Leslie Nolen, leader of The Radial Group, talks about how to develop
effective marketing materials.
by Step: Programming
Neal Pire, president of Inspire Training Systems, explains how to
develop programming that increases adherence.
by Step: Retention
Thomas Kulp, executive director of Universal Athletic Club in Lancaster,
PA, describes how to prepare a club for great retention.
If you would like to be a Step by Step columnist, please e-mail
Jennipher Shaver at
firstname.lastname@example.org with your mug shot, a one-paragraph bio
and three topic ideas for 750-word how-to articles.
Call for Speakers
Here's your chance to be a speaker at the next Club Industry show.
Club Industry 2008 is accepting abstracts for its national show in
Chicago, Oct. 15-18. Go to www.clubindustryshow.com/national
for more details. The deadline is March 14.
Retention Management is the Fitness Industry's only
automated, attendance-based, communication service.
We make it easy for you to get started and keep it easy to stay rolling
building stronger connections with all members.
See us at the 2007 IHRSA Tradeshow March 6th-8th Booth 835
Gold's Gym Names Former
24 Hour Exec as COO
DALLAS -- Mike Feinman has changed addresses in the health club
industry but not his personal address. On Wednesday, Gold's Gym
International (GGI), Dallas, announced it has hired Feinman to serve as
its chief operating officer. Feinman resigned from 24 Hour Fitness, San
Ramon, CA, on Jan. 28 after serving as 24 Hour's Dallas-based vice
president. Read the full story.
Wellworks provides e-mail marketing, e-commerce and client
management to club owners. Using Wellworks Communiqué Plus, you can
easily setup an online store carrying fashion-forward products that
generate revenue without the burden of inventory or fulfillment. Create
an e-newsletter in minutes to market your new offerings and connect with
Leading Clubs Report
Growth in Third Quarter
BOSTON -- For 18 mid-size club companies, the third quarter of 2007
was a time of financial growth, according to a survey of health and
sports club companies conducted by Industry Insights for the
International Health, Racquet & Sportsclub Association (IHRSA). The
companies collectively grew their revenue an average of 18.1 percent to
$16.6 million in revenue for the third quarter. Read the full story.
Make Top 500 List
IRVINE, CA -- Eight fitness club franchises made
Entrepreneur's 2008 Top 500 franchise list, including two
key-card clubs, a personal training studio and two well-known brands.
Several of the companies also made Entrepreneur's list for
low-cost franchises and fastest-growing franchises. Read the full story.
Fitness Trustee Accepting Bids for New Owner
NASHVILLE, TN -- Gary Murphey, who was appointed as the trustee of
the troubled Fuel Fitness chain by a bankruptcy court judge last August,
is accepting bids for a new owner. Read the full story.
RDV Celebrates 10th Anniversary
ORLANDO -- This month, RDV Sportsplex, Orlando, celebrates its 10th
anniversary. The facility blends sports, fitness and medicine. Read the
of Fondling Boy at Illinois YMCA
SPRINGFIELD, IL -- A 60-year-old Springfield, IL, man was recently
convicted of fondling a 15-year-old boy in the hot tub at the
Springfield (IL) YMCA last spring, the State Journal-Register
reported. Read the full story.
New Jersey Y
Collects Items for Overseas Troops
RED BANK, NJ -- The YMCA Family Health and Fitness Center in Red
Bank, NJ, is collecting donations for U.S. military men and women
stationed oversees, according to the Asbury Park Press.
Until Feb. 14, the Y will accept donations such as popcorn, tea bags,
books, medical items, eye drops, snack foods, socks, protein bars,
playing cards, magazines, gloves and tissues. The Community YMCA's
Leaders Club is heading up the collection to make care packages for the
troops. The club is comprised of students from grades nine through 12.
Along with the drive at the Y, the students are collecting items in
their neighborhoods and encouraging local businesses to donate.
You build the image of your members each day, let DMX help you
build yours. Sensory branding through music, video, messaging and scent.
Vermont Governor Urges
Kids to Stretch Their Limits
MONTPELIER, VT -- Arnold Schwarzenegger is not the only governor
supporting children's fitness these days. Vermont Gov. James Douglas is
urging children and their parents in his state to stay fit through the
winter with the Stretch Your Limits Fit and Healthy Kids Winter
Challenge. Read the full story.
"Let us take the weight off your shoulders"
Specializing in providing insurance to health clubs.
Servicing the fitness industry for over 20 years.
- Liability and Property
- Workers Compensation
- Competitive Rates
- Personal Service
Andrea Pugliese Insurance Services
PO Box 720, Warrington, PA 18976
Army MWR Chief Leaves
Post, Takes New Job at Fort Bragg
ALEXANDRIA, VA -- Karen White, the chief of sports, fitness and
aquatics for the Army's Family and Morale, Welfare and Recreation
headquarters in Alexandria, VA, recently left her post for what she
calls a "new challenge" in Fort Bragg, NC. White now serves as the
base's athletic director and oversees the complex's more than 20 fitness
and athletic facilities. Read the full story.
Station Whidbey Island Walks It Off
OAK HARBOR, WA -- Naval Air Station Whidbey Island's (NASWI) fitness
center is encouraging sailors to get healthy and fit, one step at a
time. Since the center's Walk it Off program began last summer, 27
participants have taken more than one million total steps, an amazing
feat considering the program was created for those who are intimidated
by a fitness facility. Read the full story.
SPORTSMITH, the leading distributor of fitness equipment repair
parts stocks a complete line of Genuine (OEM) Life Fitness and Star Trac
repair parts. Other brands include Stairmaster, Precor, Cybex and many
others. Purchase your fitness equipment repair parts online at: www.sportsmith.net
DDR Offers Aerobic
SAN DIEGO -- A workout using Dance Dance Revolution (DDR) is
comparable to many other aerobic activities and could result in
significant weight loss if used regularly, according to research
commissioned by the American Council on Exercise (ACE). Read the full story.
ABC Financial Services
All aspects of ABC Financial billing, club management software
and onsite training and support are designed to help your
business succeed. As Industry veterans, our leaders at ABC know exactly
what you're going through. Our business is to focus on your business. It
all begins and ends with you.
Click here for more
Fit to Print
Systems' U.S. sales for the fourth quarter ending Dec. 31, 2007,
increased by 120 percent over the corresponding 2006 period, and
worldwide sales grew by 62 percent for the same time frame. Overall,
Matrix's 2007 domestic sales increased 102 percent, and global sales
grew by 58 percent. This marks the third consecutive year that Matrix
has attained triple-digit percentage growth in U.S. sales.
Management, Charlotte, NC, had a 70 percent sales growth in 2007,
the company announced this week. In 2007, Retention Management added 265
new clubs, increasing the total number of clubs using its technology to
545. In 2006, the company had added 164 new clubs. The company is also
expanding into the United Kingdom.
In 2007, Precor booked its sixth
consecutive year of record-setting revenues, generating a 17 percent
increase in sales to $411 million. The revenue growth represents
double-digit increases in every aspect of the Woodinville, WA-based
company's business, including North American commercial and consumer
divisions, and an international division anchored by commercial business
Have a question regarding
Ask Jan Harms.
Q: What are some of the key membership and
operating ratios that I should be calculating on a consistent basis to
measure performance in my facilities?
A: There are a number of ratios and statistics that
are commonly used to measure membership and operating performance in the
Questions and Answers
Visit our Web site
to participate in an online poll that asks the following
In the past year, have you installed at your facility any
heating/cooling systems, lighting, water flow regulators, insulation or
windows that promise to save you money on your gas, water or electric
Results from the last Speaking Out:
Are nonprofit fitness facilities having an easier or harder time
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