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WebSavvy Article Online Now
Learn 50 ways that your health club can get more e-newsletter
subscribers in this
month's WebSavvy column, provided by Club Industry's Fitness
Business Pro and Leslie Nolen, CEO of the Radial Group and a Step by Step
Get more from your Web site by clicking here to read past
WebSavvy articles about analyzing traffic to your Web site, making your
site more useful and making it easier for potential members to find your
Also, be sure to save the date for the next WebSavvy online chat
on Thursday, April 10.
Ask the Experts
Have a question regarding
Ask Jan Harms.
Q: What are some of the key membership and
operating ratios that I should be calculating on a consistent basis to
measure performance in my facilities?
A: There are a number of ratios and statistics that
are commonly used to measure membership and operating performance in the
Questions and Answers
Harness the power of email with the Fitness Industry's
leading automated attendance-based communication service.
Retention Management makes it easy for you to get started and keeps it
easy to stay rolling.
You can truly connect with your members like never before and Retention
Management is ready to show you how.
Clubs for the Cure Reaches 800
MANASQUAN, NJ -- More than 800 clubs are now involved in the Clubs
for the Cure effort to raise money for Augie’s Quest, says Pat Laus,
owner of the Atlantic Clubs in Manasquan, NJ, and originator of the idea
for the grassroots effort. Read the full story.
Wellworks provides e-mail marketing, e-commerce and client
management to club owners. Using Wellworks Communiqué Plus, you can
easily setup an online store carrying fashion-forward products that
generate revenue without the burden of inventory or fulfillment. Create
an e-newsletter in minutes to market your new offerings and connect with
Precision Fitness Stands at
ANAHEIM, CA -- Sixty days after launching the personal training
franchise Precision Fitness, Mike Salerno and his team have sold eight
franchised locations, the company announced. The company’s Cerritos,
CA, location is already open, but Salerno has now sold a franchise in
each of five other California towns and in Flagstaff, AZ, and Margate,
FL. Read the full story.
Injures Six at Iowa Y
CEDAR RAPIDS, IA -- Six people were injured last week when an SUV
crashed into the front doors of the Stoney Point YMCA in Cedar Rapids,
IA. According to local media reports, the driver of the SUV hit the gas
instead of the brakes when parking. Three men, two women and a
3-year-old boy were hurt inside the Y during the crash.
According to the Stoney Point Y’s Web site, the original facility was
built in December 1984. In October 2003, a $2.5 million expansion
project was completed at the facility, roughly doubling the original
17,000-square-foot facility. The expanded facility is about 35,000
square feet and houses a six-lane, 25-yard pool, along with a larger
health and wellness center, drop-in nursery, aerobics room, and expanded
Ys Prepare for
Healthy Kids Day, Healthy Family Home
NATIONWIDE -- More than 1,700 YMCAs across the country are gearing
up for Healthy Kids Day on April 12. The day celebrates making fitness
fun and, through free programming for the day, introduces children to an
array of Y programs and tools that teach healthy behaviors and healthy
ways to play—an essential lesson in learning how to take care of
themselves throughout their lifetimes, according to officials at the
YMCA of the USA. Read the full story.
SPORTSMITH, the leading distributor of fitness equipment repair
parts stocks a complete line of Genuine (OEM) Life Fitness and Star Trac
repair parts. Other brands include Stairmaster, Precor, Cybex and many
others. Purchase your fitness equipment repair parts online at: www.sportsmith.net
BMI Mandate Removed From School
ATLANTA -- Georgia lawmakers eliminated a key provision from an
anti-obesity bill that would have forced students to weigh in twice a
year at their schools to determine their body mass index. Read the full
ABC Financial Services
All aspects of ABC Financial billing, club management software
and onsite training and support are designed to help your
business succeed. As Industry veterans, our leaders at ABC know exactly
what you're going through. Our business is to focus on your business. It
all begins and ends with you.
Click here for more
Marines Debut New Running
BETHESDA, MD -- The Marine Corps recently unveiled its new running
suit to Marines assigned to the Wounded Warrior Regiment at the National
Naval Medical Center in Bethesda, MD. The new running suit will become
standard issue in addition to what is currently provided and does not
replace the existing green physical training uniform. The new running
suits are compatible with other physical training uniform items,
according to Marine Corps officials. Read the full story.
A Larger Abdomen
in Midlife Increases Risk of Dementia
OAKLAND, CA -- People in their 40s with larger stomachs have a
higher risk for dementia when they reach their 70s, according to a study
published in the March 26 online issue of Neurology. Read the
Fit to Print
This spring, Equinox Fitness Clubs will open its eighth Southern
California location in Woodland Hills, CA. The 29,000-square-foot club
will provide a menu of programs and services that is representative of
the Equinox fitness formula. The facility features five fitness studios
(a main studio, a yoga studio, a spinning studio, Pilates studio and a
private yoga studio), a retail store, a food and beverage café, day
care, and a full-service spa.
Edward Bramson has made his way into the CEO position at Nautilus just three months after
Sherborne Investors, the group that Bramson is a partner in, won a proxy
fight that put Sherborne Investors in control of Nautilus' board and
Bramson in as chairman of the board. Read the full story.
National Health-through-Fitness Day, organized by the Sporting Goods
Manufacturers Association (SGMA), occurred on March 12 in Washington,
DC. Patrick Miles, director of retail sales with SPRI Products, teamed with a
delegation of sporting goods manufacturers, retailers, physical
education professionals and professional athletes to visit members of
Congress in support of legislation designed to help Americans become
more active and physically fit. The group scheduled more than 100
meetings with senators and representatives, along with an additional 20
meetings with key Congressional staff to show support for the Carol M.
White Physical Education Program Bill, which provides grants to school
districts and community-based organizations to promote physical
education programs, and the Personal Health Investment Today Act, which
promotes active lifestyles by allowing families to deduct physical
activity expenses or use pre-tax dollars to pay for them.
Denver-based Ohlson Lavoie
Collaborative (OLC) won a pair of 2008 Innovative Architecture and
Design Awards from Recreation Management Magazine. The awards
recognize new or remodeled recreation facilities that are raising
standards of excellence in the recreation community. The Aspen Lodge
Recreation Center at Anthem Ranch in Broomfield, CO, and the Health and
Fitness Center at Washtenaw Community College in Ann Arbor, MI, were the
subjects of the award. OLC has won the award five times in the last
Visit our Web site
to participate in an online poll that asks the following question:
Should the child care facilities at fitness facilities be held to the
same state standards that day care facilities are held to?
Results from the last Speaking Out:
Do you think membership and revenue will continue to grow for health
clubs in 2008?
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