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April.10.2008
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April Step by Step Articles Online
Now
Club Industry's Fitness Business Pro's online how-to section
helps our readers improve retention, increase sales, energize group
exercise programming and more. Visit
http://www.fitnessbusinesspro.com/stepbystep to read articles from
industry experts.
Here's what to look for in April in our Step by Step online section:
Step
by Step: Clubs
Leslie Nolen, owner of the Radial Group, tells operators how to get the
most from their staff members.
Step
by Step: Sales
Jim Thomas, founder and president of Fitness Management USA Inc., talks
about how to jump-start sales.
Step
by Step: Marketing
Ed Tock, partner in Sales Makers and Club Industry’s Fitness Business
Pro columnist, shares 26 creative marketing ideas.
Step
by Step: Programming
Jasmine Jafferali, program coordinator for the Online Professional
Certificate, explains how to create wellness-based programs.
Step
by Step: Nutrition
Rodney Wynn, founder of Wynn with Fitness, describes how to work with
clients who think they are addicted to food.
If you would like to be a Step by Step columnist, please e-mail
Jennipher Shaver at
jennipher.shaver@penton.com with your mug shot, a one-paragraph bio
and three topic ideas for 750-word how-to articles.
ADVERTISEMENT
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You can truly connect with your members like never before and Retention
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800.951.8048 ext.1
Info@RetentionManagement.com
www.RetentionManagement.com
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Hot News
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More Changes at 24 Hour
Fitness
SAN RAMON, CA -- After sweeping changes were made in January at 24
Hour Fitness, including the departure of the company’s founder, Mark
Mastrov, 24 Hour recently announced more personnel moves. Read the full
story.
ADVERTISEMENT
Wellworks provides e-mail marketing, e-commerce and client
management to club owners. Using Wellworks Communiqué Plus, you can
easily setup an online store carrying fashion-forward products that
generate revenue without the burden of inventory or fulfillment. Create
an e-newsletter in minutes to market your new offerings and connect with
your clients.
www.wellworks.com
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Club Hopping
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Bally Making Payments to Former
Stockholders
CHICAGO -- Bally Total Fitness has begun making an initial cash
distribution of 31 cents a share to former stockholders, in accordance
with the terms of Bally’s Chapter 11 bankruptcy plan, the company
announced last week. Read the full story.
The Sports Club Co. Revenue Increases
LOS ANGELES -- The Sports Club Co. Inc., Los Angeles, had 2007
revenue of $61.7 million and revenue in the fourth quarter 2007 of $15.5
million, according to a statement from the company. Revenue for 2007 was
up 4.9 percent over 2006 revenue, which was $58.8 million. Revenue for
the fourth quarter of 2007 increased by 4.5 percent from $14.9 million
in 2006.
The Sports Club Co., which trades on the Pink Sheets, operates and owns
luxury sports and fitness complexes nationwide under the brand name The
Sports Club/LA.
Greater
Indianapolis Ys Offer National Guard Families Free Membership
INDIANAPOLIS -- The Greater Indianapolis YMCA is offering family
members of the Indiana National Guardsmen an affordable way to stay
active and healthy while their loved ones are deployed. The organization
has created Operation Indiana Partners, which allows the families of
deployed Indiana National Guardsmen to enjoy free fitness facility
memberships. Read the full story.
ADVERTISEMENT
SPORTSMITH, the leading distributor of fitness equipment repair
parts stocks a complete line of Genuine (OEM) Life Fitness and Star Trac
repair parts. Other brands include Stairmaster, Precor, Cybex and many
others. Purchase your fitness equipment repair parts online at: www.sportsmith.net
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School Days
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Fewer
Students Gaining Weight in Philadelphia Schools
PHILADELPHIA -- In a two-year study involving five Philadelphia
elementary schools that replaced sodas with fruit juice and reduced the
amount of snacks and candy available in vending machines and the
cafeteria, the number of students who gained weight in those schools was
half the number of students who gained weight in schools that made no
changes in their vending machines and cafeterias. Read the full story.
ADVERTISEMENT
ABC Financial Services
All aspects of ABC Financial — billing, club management software
and onsite training and support — are designed to help your
business succeed. As Industry veterans, our leaders at ABC know exactly
what you're going through. Our business is to focus on your business. It
all begins and ends with you.
Click here for more
information.
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Boot Camp
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Navy
Introduces New Physical Training Uniforms
WASHINGTON, DC -- The Navy recently introduced a new physical
training uniform to sailors. The uniforms include a gold T-shirt with
reflective Navy lettering and blue shorts with Navy lettering and
reflective markings, according to a press release from the Navy. Read
the full story.
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Industry Beat
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IHRSA Releases Book on the
Healing Power of Exercise
BOSTON -- The International Health, Racquet and Sportsclub
Association (IHRSA) released “The Healing Power of Exercise,” which
features 50 studies that explain the ways in which regular exercise
fights disease, improves the quality of life and helps stave off the
effects of aging.
“This new report further solidifies the knowledge that exercise is
medicine, and through exercise we all can live happier, healthier
lives,” Joe Moore, IHRSA’s president and CEO, says in a statement
from IHRSA. “It is our hope that 'The Healing Power of Exercise' will
be a useful educational tool for health clubs and suppliers to the
industry, as we work together to improve the health of the world through
regular exercise.”
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Fit to Print
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Inside Manufacturers…
Sarah Meyer joined SPRI
Products' retail team as Western regional sales manager for the
retail division. Meyer is filling the position previously held by Kevin
Kingston, recently promoted to director of commercial sales. Meyer
brings more than eight years of sales and account management experience.
Most recently, she served as a regional representative with Nautilus
Inc.
Polar and Virgin HealthMiles,
a health incentive rewards program that connects health clubs, health
care and corporations by motivating consumers to take greater control of
their health and fitness, have partnered to allow members to improve
their fitness level by incorporating the benefits of heart-rate
monitoring into their workouts and increasing the opportunity to earn
even greater rewards. By adding a Polar heart-rate monitor as a tool for
tracking exertion levels and progress, HealthMiles will introduce
members currently using a pedometer to higher fitness intensities
through activities such as running, hiking or cycling. All Polar fitness
watches will sync to the member’s personal account on the HealthMiles
LifeZone Web site, enabling them to track their overall activity and
view their progress online.
Natreon Inc., a company providing health and wellness solutions in
the tradition of Ayurvedic medicine, has launched a Web site to better
inform manufacturers in the dietary supplement, functional foods and
beverage industries about the company’s patented ingredients and
scientific advances. With emphasis on research and development, as well
as its branded ingredient line, the Web site www.natreoninc.com takes visitors
directly to information on compounds manufactured from traditional
botanicals prominent in Ayurvedic practice.
Athletes’ Performance, which offers sports performance training
and physical therapy, and Power
Plate North America recently announced a five-year extension to the
strategic partnership that began in 2005. The agreement extends Power
Plate’s position as an elite performance partner and the official
whole-body vibration provider for Athletes’ Performance Institutes
nationwide. Athletes' Performance will spearhead ongoing education in
whole-body vibration training applications and techniques for
performance training professionals across the country.
Expresso Fitness promoted
Jeff Thomas, director of key accounts, to East regional director, and
hired Steve Rice as West regional director. As regional directors,
Thomas and Rice will manage and support national accounts, direct
Expresso’s regional managers, and provide dealer support on training,
service and product sell-through. Thomas and Rice have a combined 30
years of experience in the fitness industry.
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Speaking Out
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Reader Poll
Visit our Web site
to participate in an online poll that asks the following question:
Do you provide wellness coaching services to your members?
Results from the last Speaking Out:
Should the child care facilities at fitness facilities be held to
the same state standards that day care facilities are held to?
Yes: 80 %
No: 20%
Interested in advertising in Newsbeat? For more information,
click here.
ADVERTISEMENT
 
Have a question regarding
Club Management
Software?
Ask Jan Harms.
 Q: What are some of the key membership and
operating ratios that I should be calculating on a consistent basis to
measure performance in my facilities?
A: There are a number of ratios and statistics that
are commonly used to measure membership and operating performance in the
industry...read
more.
Submit
Your Question
Read All
Questions and Answers
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