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May.01.2008
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Not Your Father's
Internet: May WebSavvy Article Online Now
To learn what's new and what's next for wellness businesses online,
read May's WebSavvy
column, provided by Club Industry's Fitness Business Pro and
Leslie Nolen, CEO of the Radial
Group and a Step
by Step columnist.
Get more from your Web site by clicking here to read past
WebSavvy articles about how to get more e-newsletter subscribers, how to
analyze traffic to your Web site and how to make your site more useful.
Ask the
Experts
 
Have a question regarding
Club Management
Software?
Ask Jan Harms.
 Q: What are some of the key membership and
operating ratios that I should be calculating on a consistent basis to
measure performance in my facilities?
A: There are a number of ratios and statistics that are
commonly used to measure membership and operating performance in the
industry...read
more.
Submit
Your Question
Read All
Questions and Answers
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800.951.8048 ext.1
Info@RetentionManagement.com
www.RetentionManagement.com
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Hot News
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Akradi: Life Time
Needs to Improve Member Communication
CHANHASSEN, MN -- Life Time Fitness founder and CEO Bahram Akradi
said at the company's annual shareholders meeting that he wants to focus
on improving the company's communication process to its members. Read
the full story.
ADVERTISEMENT
It Pays to be a FitnessCoach™ Facility
FitnessCoachPro.com is an exciting new online health & fitness platform
that offers:
• Business opportunities to boost your bottom line
• Member resources to help your members reach their individual goals
• Trainer resources to give your team the tools they need to be
successful
Learn more.
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Club Hopping
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Sports Club Co.
Revenue Increases 6.5 Percent
LOS ANGELES -- The Sports Club Co. Inc. had a 6.5 percent increase
in revenue in the first quarter 2008, according to a statement from the
company. Revenues from operations for the first quarter of 2008 were
$16 million compared to $15 million for the first quarter last year.
Of the first quarter 2008 revenue, $10.8 million was from memberships
and $5.1 million was from products and services. The Sports Club Co.,
Los Angeles, operates and owns luxury sports and fitness complexes
nationwide under the brand name The Sports Club/LA.
NYHRC Launches
Triathlete Training Program
NEW YORK -- Due to the increased popularity of triathlons, New York
Health & Racquet Club (NYHRC) and JackRabbit Sports, a triathlete's
store in New York, partnered to launch a new comprehensive
triathlete-training program. Read the full story.
Virginia Y Needs
$100,000 to Stay Open
ROANOKE, VA -- The Smith Mountain Lake YMCA in Roanoke, VA, is
scrambling to raise $100,000 to remain open. After learning months ago
that the siding on its recently constructed facility violated the terms
of a proffer tied to the mixed-use development, a Y official had asked
Franklin County's board of supervisors to amend the proffer, but the
board denied the request, forcing the Y to replace the siding, according
to The Roanoke Times. Read the full story.
ADVERTISEMENT
New 95X Elliptical Cross-Trainer from Life Fitness
Life Fitness combines form and function with its sleek new 95X
Elliptical Cross-Trainer. Part of the new Elevation™ Series, the
95X is offered with three unique options — the Engage™,
Inspire™ and Achieve™ consoles, which deliver the company's
latest entertainment and motivational features such as iPod®
compatibility, USB connectivity and a Virtual Trainer. Visit www.lifefitness.com or call
1-800-634-8637.
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School Days
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Portland State Rec
Center Will House City’s Archives
PORTLAND, OR -- The $71 million Portland State University student
recreation center, scheduled to open in 2010, will have a unique
feature, courtesy of the city of Portland, OR. Read the full story.
ADVERTISEMENT
SPORTSMITH, the leading distributor of fitness equipment repair
parts stocks a complete line of Genuine (OEM) Life Fitness and Star Trac
repair parts. Other brands include Stairmaster, Precor, Cybex and many
others. Purchase your fitness equipment repair parts online at: www.sportsmith.net
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Boot Camp
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New Navy PT
Program Showcases Alternative Exercises
HAMPTON, VA -- Navy and Marine Corps Public Health Center (NMCPHC)
showcased its pilot program, the Navy Physical Training Series, to more
than 40 command fitness leaders during the Innovative Strategies for
Navy Physical Conditioning class at the recent 2008 NMCPHC Conference at
Naval Amphibious Base Little Creek in Norfolk, VA. The new program gives
alternative workouts and exercises to the traditional physical training
(PT) program. Read the full story.
ADVERTISEMENT
Innovative Fitness Promotions
www.RaiseMyEFT.com
1-727-710-3605
IFP is an EFT based promotion company, specializing in raising your
health club’s monthly EFT’s $5,000 - $15,000. We are paid on
performance only; we only make money if you make money. We invest all
the money necessary with no cost or expense to you.
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Industry Beat
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San Diego
Fitness Pioneer Dies
SAN DIEGO -- Frederick Kasch, a health and fitness pioneer, died
earlier this month at a San Diego hospital at the age of 94, about a
week shy of his 95th birthday. Read the full story.
ADVERTISEMENT
ABC Financial Services
All aspects of ABC Financial — billing, club management software
and onsite training and support — are designed to help your
business succeed. As Industry veterans, our leaders at ABC know exactly
what you're going through. Our business is to focus on your business. It
all begins and ends with you.
Click here for more
information.
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Fit to Print
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In Brief...
Montana Athletic Club (MAC) completed its recent re-model and
invited the public to tour the facility on April 30 in celebration of
its 15th birthday. MAC outfitted the facility with new furniture,
granite counters in the locker rooms, new tile in the pool areas and a
makeover at the service desk/juice bar, along with new carpet and paint.
New cardio and strength equipment also was installed. The club's used
equipment was donated to a local high school.
Inside
Manufacturers...
The National Commission for Certifying Agencies (NCCA)
accredited the National
Exercise and Sports Trainers Association (NESTA) Personal Fitness
Trainer Certification for a five-year period, expiring March 31, 2013.
NESTA received accreditation of the certification by submitting an
application demonstrating the program's compliance with the NCCA’s
Standards for the Accreditation of Certification Programs. NCCA is the
accrediting body of the National Organization for Competency Assurance.
Nautilus Inc. has re-organized
into three stand-alone business units: direct, commercial and retail,
according to an announcement from the Vancouver, WA-based company. These
three business units and Nautilus International will now report to Tim
Joyce, senior vice president and general manager of Nautilus Inc. Joyce
will oversee daily operations of these groups.
Spinning Nation, an indoor
cycling fundraising event supported by Mad Dogg Athletics, will take
place on June 28 at official Spinning facilities across the country.
Registered riders have pledged to raise $250 to participate in four
consecutive one-hour classes. More than 150 facilities signed up to
participate during the first 10 days of registration. The event is
designated to accommodate up to 500 facilities.
Brunswick Corp. will make Brunswick dealer advantage benefits and
services available to its Life
Fitness dealers in the United States and Canada. Brunswick dealer
advantage benefits and services include preferred pricing on customized
retirement strategies and succession planning; discounted rates on
computers and equipment, wireless service, credit card processing, small
package shipping, office supplies and printing; employee
retention/reward programs including health care coverage, vision and
dental discounts; college scholarships for dealer employees' children;
and employee purchase program discounts on Brunswick-branded products.
SportsArt Fitness
recently launched the Healthy Homes campaign, which educates homeowners
on how to create a space at home that motivates them to regularly engage
in exercise and follow a healthy lifestyle. Phase one of the campaign
kicked off with a contest that asked SportsArt Fitness customers to
share their best SportsArt Fitness love story. SportsArt Fitness
received stories from people across the country who have used its
equipment to create a healthy living space for themselves and their
families. The feedback from these stories will help plan the remainder
of the campaign in 2008.
Octane Fitness promoted
Ryan Simat to vice president of sales. In the role, Simat oversees all
commercial and consumer product sales in the United States and Canada,
managing nine sales representatives and approximately 120 dealers.
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Speaking Out
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Reader Poll
Visit our Web site
to participate in an online poll that asks the following question:
Do you have a CPR-trained staff member in your club at all times?
Results from the last Speaking Out:
During the next 12 months, how many fitness industry trade shows do
you plan to attend?
None: 33%
One: 17%
Two: 0%
Three: 0%
Four or more: 50%
Interested in advertising in Newsbeat? For more information,
click here.
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