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May Step by Step
Articles Online Now
Club Industry's Fitness Business Pro's online how-to section
helps our readers improve retention, increase sales, energize group
exercise programming and more. Visit
http://www.fitnessbusinesspro.com/stepbystep to read articles from
Here's what to look for in May in our Step by Step online section:
by Step: Retention
Thomas Kulp, executive director for Universal Athletic Club, discusses
ways to keep the members that you already have.
by Step: Personal Training
Jim Labadie, fitness entrepreneur, sales expert and speaker, gives clubs
13 tips for turning prospects into paying clients.
by Step: Sales
Patrick Rigsby, co-owner of the Fitness Consulting Group, shares how
listening can help close more sales.
by Step: Programming
Jasmine Jafferali, program coordinator for Educational Fitness
Solutions, explains how to put together a wellness program in part two
of this two-part series.
by Step: Marketing
Casey Conrad, president of Communications Consultants, describes how
clubs can use news to generate sales.
If you would like to be a Step by Step columnist, please e-mail
Jennipher Shaver at
firstname.lastname@example.org with your mug shot, a one-paragraph bio
and three topic ideas for 750-word how-to articles.
Harness the power of email with the Fitness Industry's
leading automated attendance-based communication service.
Retention Management makes it easy for you to get started and keeps it
easy to stay rolling.
You can truly connect with your members like never before and Retention
Management is ready to show you how.
First-Quarter Loss, Nautilus Is Optimistic
VANCOUVER, WA -- Several events in what has already been a busy 2008
for Nautilus Inc. factored into its first-quarter results, which the
company recently announced. Read the full story.
It Pays to be a FitnessCoach Facility
FitnessCoachPro.com is an exciting new online health & fitness platform
• Business opportunities to boost your bottom line
• Member resources to help your members reach their individual goals
• Trainer resources to give your team the tools they need to be
Company Not For Sale
CHANHASSEN, MN -- Snap Fitness CEO and founder Peter Taunton rebuked
a report last week stating that Snap Fitness is for sale. However, at
least one industry observer maintains that the company is for sale. Read
the full story.
TSI Surges to
NEW YORK -- Apparently, analysts liked what they heard from Town
Sports International (TSI) during the company’s conference call May 1
to announce its first-quarter results. TSI boasted a first-quarter
profit and increased revenue, causing at least two of the analysts who
participated in the call to raise their profit estimates for the
company. Read the full story.
Partners with Six Athletes for Beijing Olympics
SAN RAMON, CA -- 24 Hour Fitness announced that four U.S. Olympians
and two Olympic hopefuls have joined Team 24 Hour Fitness in
preparations for the Summer Olympics in Beijing, which take place Aug.
8-24. 24 Hour Fitness is the official fitness center sponsor of the 2008
U.S. Olympic Team. Read the full story.
Launches New TV Ad Campaign
SAN RAMON, CA -- 24 Hour Fitness kicked off its 12 Million Lives
campaign by airing its first TV commercial Monday night during the FOX
broadcast of “House.” The campaign stars 24 Hour members who have
overcome personal challenges through fitness. Read the full story.
Post Kills Boy at Arizona Y
PHOENIX -- A 10-year-old boy recently died after a soccer goal post
he was hanging on fell at the South Mountain YMCA in Phoenix, according
to Phoenix TV's Channel 12. Since the accident, the Valley of the Sun Y,
the Y’s Phoenix-area umbrella organization, anchored all portable goal
posts at its 80 locations.
New 95X Elliptical Cross-Trainer from Life Fitness
Life Fitness combines form and function with its sleek new 95X
Elliptical Cross-Trainer. Part of the new Elevation Series, the
95X is offered with three unique options the Engage,
Inspire and Achieve consoles, which deliver the company's
latest entertainment and motivational features such as iPod®
compatibility, USB connectivity and a Virtual Trainer. Visit www.lifefitness.com or call
Center Becoming Too Crowded for Some Students
ORLANDO, FL -- The recreation and wellness center at the University
of Central Florida has been a major attraction for students, so much so
that overcrowding is causing some to shun their campus workout facility
to work out elsewhere. Read the full story.
SPORTSMITH, the leading distributor of fitness equipment repair
parts stocks a complete line of Genuine (OEM) Life Fitness and Star Trac
repair parts. Other brands include Stairmaster, Precor, Cybex and many
others. Purchase your fitness equipment repair parts online at: www.sportsmith.net
Air Force Cycling
Event Brings Services Together with Healthy Competition
ARLINGTON, VA -- More than 300 amateur and professional cyclists
participated in the U.S. Air Force Cycling Classic, which was held last
Sunday in the Washington, DC, area. Read the full story.
Innovative Fitness Promotions
IFP is an EFT based promotion company, specializing in raising your
health club’s monthly EFT’s $5,000 - $15,000. We are paid on
performance only; we only make money if you make money. We invest all
the money necessary with no cost or expense to you.
Exercise Sculpts the
BOSTON -- Exercise doesn’t just strengthen heart muscles; it also
changes the structure of the heart, according to a new study.
The study, by Dr. Aaron L. Baggish and colleagues at Massachusetts
General Hospital in Boston, found that both the left and right
ventricles of endurance athletes increased in size after 90 days of team
training. Only the left ventricles enlarged in athletes who engaged in
strength training alone. In addition, the left ventricle of endurance
athletes showed an increased ability to relax between beats, but that
ability worsened in athletes who only did strength training. The left
ventricle is the main pumping chamber of the heart.
ABC Financial Services
All aspects of ABC Financial billing, club management software
and onsite training and support are designed to help your
business succeed. As Industry veterans, our leaders at ABC know exactly
what you're going through. Our business is to focus on your business. It
all begins and ends with you.
Click here for more
Fit to Print
Star Trac is a sponsor
of Road 2 Recovery’s first official charity ride of 2008. The 500-mile
race begins May 20 at Walter Reed Medical Center in Washington, DC, and
ends with a lap around Lowe's Motor Speedway before the Coca-Cola 600
NASCAR race May 25 outside Charlotte, NC. Road 2 Recovery is a nonprofit
organization aimed at creating Spinning and outdoor cycling
rehabilitation programs for veterans. Three-time Tour de France champion
Greg LeMond, Olympic silver medalist and world cycling champion Mari
Holden, Olympic cyclist Wayne Stetina and actor Mike Vogel are scheduled
Army Moral, Welfare and Recreation recently purchased more than
3,000 units of the TRX
Suspension Trainer. Fitness and squadron leaders from the 82nd
Airborne division will go through an orientation with the TRX to help
effectively train with the product on their upcoming overseas
Results from the last Speaking Out:
Do you have a CPR-trained staff member in your club at all
Interested in advertising in Newsbeat? For more information,
Have a question regarding
Ask Jan Harms.
Q: What are some of the key membership and
operating ratios that I should be calculating on a consistent basis to
measure performance in my facilities?
A: There are a number of ratios and statistics that
are commonly used to measure membership and operating performance in the
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