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June Step by Step
Articles Online Now
Club Industry's Fitness Business Pro's online how-to section
helps our readers improve retention, increase sales, energize group
exercise programming and more. Visit
http://www.fitnessbusinesspro.com/stepbystep to read articles from
Here's what to look for in June in our Step by Step online section:
by Step: Clubs
Leslie Nolen, who leads the Radial Group, shares eight tips for
defeating the planning monster.
by Step: Personal Training
Patrick Rigsby, co-owner of the Fitness Consulting Group, gives clubs
five strategies for stronger sales.
by Step: Marketing
Casey Conrad, founder of Healthy Inspirations, points out why clubs
should add blogging to their marketing mix.
by Step: Retention
Paul Kuck, founder of Fitness Tutor, explains seven things clubs should
be doing to keep their clients for life.
by Step: Vendor Viewpoint
Marci Clark, education director for SPIN Pilates, describes how to
create a revenue-generating group exercise program.
If you would like to be a Step by Step columnist, please e-mail
Jennipher Shaver at
firstname.lastname@example.org with your mug shot, a one-paragraph bio
and three topic ideas for 750-word how-to articles.
Harness the power of email with the Fitness Industry's
leading automated attendance-based communication service.
Retention Management makes it easy for you to get started and keeps it
easy to stay rolling.
You can truly connect with your members like never before and Retention
Management is ready to show you how.
U.S. Health Club Memberships
BOSTON -- In 2007, the United States had 41.5 million health club
members, according to the “2008 IHRSA Global Report: The State of the
Health Club Industry” from the International Health, Racquet and
Sportsclub Association. Read the full story.
It Pays to be a FitnessCoach Facility
FitnessCoachPro.com is an exciting new online health & fitness platform
• Business opportunities to boost your bottom line
• Member resources to help your members reach their individual goals
• Trainer resources to give your team the tools they need to be
Announces Minority Equity Investment
CHANHASSEN, MN -- Last month, amid rumors that Snap Fitness was for
sale, CEO and founder Peter Taunton said he had no desire to sell a
majority share of the company. But Taunton did not rule out finding a
minority partner. On June 3, the company announced a minority equity
investment from Summit Partners. Terms of the transaction were not
disclosed. Read the full story.
Steroids Dealer, Girlfriend Found Dead
PLANO, TX -- A Dallas County (TX) medical examiner ruled that David
Jacobs, a personal trainer and convicted steroids dealer, committed
suicide Thursday by shooting himself twice. Read the full story.
Boy Dies in Apparent
Drowning at Nashville YMCA
NASHVILLE, TN -- A 7-year-old boy recently died in an apparent
drowning after going down a curling water slide at the
Donelson-Hermitage YMCA in Nashville, TN. Read the full story.
SPORTSMITH, the leading distributor of fitness equipment repair
parts stocks a complete line of Genuine (OEM) Life Fitness and Star Trac
repair parts. Other brands include Stairmaster, Precor, Cybex and many
others. Purchase your fitness equipment repair parts online at: www.sportsmith.net
Florida Toughens Up
TALLAHASSEE, FL -- Florida Gov. Charlie Crist signed a bill on June
2 expanding physical education at the elementary and middle school
levels. Senate Bill 610, also known as the “Don Davis Physical
Education Act,” requires middle schools to offer students in grades
six through eight one class period of physical education per day for one
semester, beginning in fall 2009. Read the full story.
"Let us take the weight off your shoulders"
Specializing in providing insurance to health clubs.
Servicing the fitness industry for over 20 years.
- Liability and Property
- Workers Compensation
- Competitive Rates
- Personal Service
Andrea Pugliese Insurance Services
PO Box 720, Warrington, PA 18976
New Fashions for
ARLINGTON, VA -- When it comes to fitness fashions, the Navy is on
the cutting edge. On May 30, representatives from the Navy Uniform
Matters Office and Navy Exchange Command unveiled a prototype of the
Navy’s Physical Training Uniform (PTU) Running Suit at the Navy
Uniform Center in Arlington, VA. On the same day, sailors aboard
amphibious assault ship USS Wasp in Portsmouth, VA, were issued the
first set of the Navy’s new physical training (PT) uniform. Read the
STAMP OUT MRSA! GymWipes Anti-Bacterial PLUS provides the highest
level of disinfectant wipes for all health club and equipment surfaces.
The freshly scented formula is effective against E.coli, Staph, MRSA,
Tuberculosis, HIV-1 and the Norwalk virus. Alcohol Free, Phenol Free and
Bleach Free. 2XL Corporation. www.gymwipes.com 888 977-3726
More than $2 Million
Awarded to Study Health Games
PRINCETON, NJ -- More than $2 million in grants was awarded to 12
research teams in California, Florida, Indiana, Maine, North Carolina,
New York, South Carolina, Vermont and Washington to study how and if
digital interactive games improve players’ health behaviors and
This is the first round of grants to be awarded from the foundation
through its Health Games Research national program, based at the
University of California, Santa Barbara. The $8.25 million program
studies everything from traditional video games on game consoles,
hand-held game players, arcade machines, computers, Web sites and
multi-player online worlds, to new kinds of games, such as mobile
interactive television, virtual environments, electronic toys or other
emerging technologies that are becoming more affordable and accessible.
ABC Financial Services
All aspects of ABC Financial billing, club management software
and onsite training and support are designed to help your
business succeed. As Industry veterans, our leaders at ABC know exactly
what you're going through. Our business is to focus on your business. It
all begins and ends with you.
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Fit to Print
The International Health, Racquet and Sportsclub Association
joined the Partnership to Fight Chronic Disease (PFCD), releasing a new
resource for policymakers and health experts. The publication,
“Keeping America Healthy: A Guide To Successful Programs,” was
compiled by the PFCD, with support from its members, and showcases
public and private programs from across the country that have been
successful in promoting healthy behaviors and reducing the burden of
Life Time Fitness formally announced last week its plans to open a
110,000-square-foot club in Florham Park, NJ, the company’s first in
the New York tri-state area. Florham Park Life Time Athletic, scheduled
to open during the fourth quarter of 2008, will include a full-service
day spa, a chef-driven café, and indoor and outdoor aquatics
Town Sports International recently announced the opening of two
clubs, a New York Sports Club in Dobbs Ferry, NY, and a Washington
Sports Club in the Columbia Heights neighborhood of Washington,
24 Hour Fitness announced 21 of its fitness managers and master
trainers will serve as fitness ambassadors and staff the United States
Olympic Committee’s High Performance Training Center in Beijing for
the 2008 Summer Olympics.
Cypress Bend Real Estate Development recently announced the
development of Stone Creek Club & Spa, a 52,000-square-foot upscale
health club in Covington, LA. The facility was built to serve the
suburbs north of New Orleans and Lake Pontchartrain, LA. The club will
feature a 4,700-square-foot full-service spa, 12 tennis courts with
viewing facilities, salt-water pools, child care, a café, locker rooms,
and fitness and group exercise areas. Membership pre-sales will begin in
September. The club is scheduled to open in May 2009.
The board of directors of the National Swimming Pool Foundation
voted to allocate $812,500 in research grants for the year 2008-2009.
This year's amount matches the amount budgeted the previous year and
represents a 134 percent increase since 2004. This budget includes the
first $200,000 installment of a $1 million grant to Washington State
University in Pullman, WA, to help establish the National Aquatics and
Sports Medicine Institute.
Star Trac and Mad Dogg Athletics recently helped
the Road 2 Recovery organization celebrate the completion of its first
outdoor ride at Lowe’s Motor Speedway. The 500-mile long ride, which
was held on the track prior to the NASCAR Sprint Cup Coca-Cola 600 race,
raised more than $150,000 to put Spinning labs in facilities across the
Can-Fit-Pro International Club Business Conference and Trade
Celebrate moving your business from good to great at the Can-Fit-Pro
Conference and Trade Show, with education from the industry’s leading
experts in areas of sales, retention, innovation, and marketing. In our
15th anniversary celebration there will be many exciting features,
including the keynote address from Kathy Smith which will help your
business succeed; special days designed for Program Directors and Club
Owners; plus shop or exhibit at the 200,000 square foot trade show.
This world-class event is only $249! Register today!
What do you think have been the five most significant trends in the
fitness industry in the past 25 years? E-mail your responses to Club
Industry’s Fitness Business Pro Editor Pamela Kufahl at email@example.com.
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Have a question regarding
Ask Dave Merrill: Chief Operating Officer
Q: What are some of the key membership and
operating ratios that I should be calculating on a consistent basis to
measure performance in my facilities?
A: There are a number of ratios and statistics that
are commonly used to measure membership and operating performance in the
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