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July.10.2008
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July Step by Step
Articles Online Now
Club Industry's Fitness Business Pro's online how-to section
helps our readers improve retention, increase sales, energize group
exercise programming and more. Visit
http://www.fitnessbusinesspro.com/stepbystep to read articles from
industry experts.
Here's what to look for in July in our Step by Step online section:
Step
by Step: Clubs
Jim Thomas, founder and president of Fitness Management USA Inc.,
discusses ways to motivate your staff members.
Step
by Step: Personal Training
Jim Labadie, fitness entrepreneur, shares seven things you need to know
about writing fitness articles.
Step
by Step: Marketing
Leslie Nolen, founder of The Radial Group, talks about how to market
using the Stages of Change Model.
Step
by Step: Design
Curt Moody, president and CEO of Moody•Nolan Inc., explains how to
design space for personalized routines.
Step
by Step: Nutrition
Rodney Wynn, founder of Wynn with Fitness, describes why it’s
important for your clients to be properly hydrated.
If you would like to be a Step by Step columnist, please e-mail
Jennipher Shaver at
jennipher.shaver@penton.com with your mug shot, a one-paragraph bio
and three topic ideas for 750-word how-to articles.
ADVERTISEMENT
Harness the power of email with the Fitness Industry's
leading automated attendance-based communication service.
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easy to stay rolling.
You can truly connect with your members like never before and Retention
Management is ready to show you how.
800.951.8048 ext.1
Info@RetentionManagement.com
www.RetentionManagement.com
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Hot News
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Fitness
Levels Decline as Texas Students Age
AUSTIN, TX -- Texas students become progressively less fit as they
age, according to recently performed tests on 2.6 million Texas
children. The test, called Fitnessgram, was created by The Cooper
Institute of Dallas and was given to Texas children in grades 3-12 this
spring. Read the full story.
ADVERTISEMENT
The NASM-CPT: The Science Behind Your Success
Today there are more than 300 certifications available to sports
medicine, performance enhancement, and fitness professionals. But only
the NASM Certified Personal Trainer (CPT) certification uses the Optimum
Performance Training™ (OPT™) method, making it the gold-standard
for health and fitness professionals.
Accredited by the National Commission for Certifying Agencies (NCCA),
the NASM-CPT certification is the preferred choice for hire and career
advancement by the top health clubs.
Learn
more.
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Club Hopping
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Indiana
Y Closes Due to Bomb Threat
FORT WAYNE, IN -- After a bomb threat early Monday morning,
administration at the YMCA of Greater Fort Wayne (IN) closed its Allen
County, IN, branches until 9 a.m. as a safety precaution. Read the full
story.
Life
Time Fitness Triathlon Set for Saturday
CHANHASSEN, MN -- The Life Time Fitness Triathlon will be held
Saturday in Minneapolis and will include 11 triathletes who have
qualified for next month’s Summer Olympics in Beijing. The event marks
the start of the 2008 Life Time Fitness Triathlon Series Race to the
Toyota Cup, which offers a $1.45 million purse. Read the full story.
Arkansas
Fitness Trainer Convicted of Rape
FAYETTEVILLE, AR -- A fitness trainer was convicted Wednesday of
rape and was sentenced to a total of 45 years in prison, according to
the Northwest Arkansas Times. Read the full story.
ADVERTISEMENT
New 95X Elliptical Cross-Trainer from Life Fitness
Life Fitness combines form and function with its sleek new 95X
Elliptical Cross-Trainer. Part of the new Elevation™ Series, the
95X is offered with three unique options — the Engage™,
Inspire™ and Achieve™ consoles, which deliver the company's
latest entertainment and motivational features such as iPod®
compatibility, USB connectivity and a Virtual Trainer. Visit www.lifefitness.com or call
1-800-634-8637.
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School Days
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College Gets the
LEED Gold
ANN ARBOR, MI -- The Washtenaw Community College Health & Fitness
Center in Ann Arbor, MI, has received gold certification from the U.S.
Green Building Council’s Leadership in Energy and Environmental Design
(LEED) Program. The Health & Fitness Center, designed by Denver-based
Ohlson Lavoie Collaborative (OLC), opened in September with a long list
of environmentally friendly features that had led the OLC team to
anticipate the LEED gold distinction. The U.S. Green Building Council
has awarded gold certification to 461 buildings since the program began
in 2000.
ADVERTISEMENT
ABC Financial Services
All aspects of ABC Financial — billing, club management software
and onsite training and support — are designed to help your
business succeed. As Industry veterans, our leaders at ABC know exactly
what you're going through. Our business is to focus on your business. It
all begins and ends with you.
Click here for more
information.
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Boot Camp
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Marines Celebrate
Fourth of July with Iraq Run
FALLUJAH, IRAQ -- Marines and sailors with Headquarters and Service
Company, Combat Logistics Battalion 1, 1st Marine Logistics Group,
celebrated Independence Day by competing in a five-mile run in Fallujah,
Iraq. The 14 service members started the run early in the morning to
beat the day’s quickly rising heat. After the event, the participants
cooled down and stretched, then received a certificate of completion.
Staying mentally and physically fit while on deployment is important for
the well-being of the Marines and sailors as well as the overall
effectiveness of the unit, says David P. Leach, company first sergeant.
“I would have loved to have been back home enjoying fireworks with my
family,” says Petty Officer 2nd Class Delfino Vega. “But we’re
here doing our part to help rebuild Iraq, and I’m happy to be doing
that.”
ADVERTISEMENT
Can-Fit-Pro International Club Business Conference and Trade
Show
August 13-17
Toronto, Ontario
Celebrate moving your business from good to great at the Can-Fit-Pro
Conference and Trade Show, with education from the industry’s leading
experts in areas of sales, retention, innovation, and marketing. In our
15th anniversary celebration there will be many exciting features,
including the keynote address from Kathy Smith which will help your
business succeed; special days designed for Program Directors and Club
Owners; plus shop or exhibit at the 200,000 square foot trade show.
This world-class event is only $249! Register today!
www.canfitpro.com
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Industry Beat
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Study
Finds That Keeping a Food Diary Doubles Weight Loss
PORTLAND, OR -- Something as simple as keeping a food diary can
double a person's weight loss, according to a new study that will be
published in the August issue of the American Journal of Preventive
Medicine. Read the full story.
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Fit to Print
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In Brief...
The Thoreau Club/Camp Thoreau Inc., a third-generation
family-owned business based in Concord, MA, won the 2008 Marshall
Paisner Massachusetts Family Business of the Year Award. The Thoreau
Club was one of three Massachusetts-based companies recognized for its
achievements in the community and business success. The award is
presented to companies that exhibit positive business practices and have
significantly contributed to their communities. Camp Thoreau Inc. was
established in 1951 by Click and Dot Pulis. Click and Dot’s son, Todd,
introduced tennis and swimming into the business, which now also has a
spa and fitness center with Pilates, exercise classes and programs for
all levels. Faith Pulis is a third-generation family member and current
president/CEO of Camp Thoreau Inc.
The Harlem Globetrotters launched their S.P.I.N. (Some Playtime Is
Necessary) initiative as thousands of kids and adults at YMCAs and
backyards across the United States simultaneously dribbled basketballs
at 1 p.m. EDT on June 30. Globetrotter players led the S.P.I.N. events
at Ys in New York, Chicago, Phoenix and Houston. S.P.I.N. is a program
designed to make fitness fun and to help kids cultivate an active
lifestyle.
Inside
Manufacturers...
Some fitness equipment manufacturers across the country are
being hit hard by the slowing economy and rising energy and material
costs. To reduce costs, some companies are laying off workers and
restructuring. Others report they are doing business as usual. Read the
full story.
Town Sports International (TSI) announced that it has expanded its
partnership with Healthways Inc., offering the Healthways SilverSneakers fitness program
for active older adults at 15 more of TSI's New York Sports Clubs (NYSC)
locations. Currently, there are 16 NYSC locations and six Philadelphia
Sports Clubs locations that have the SilverSneakers program, bringing
the total number of TSI clubs offering SilverSneakers to 37.
Ron Poliseno, director of client development for CheckFree Health and Fitness, will
give a presentation at the upcoming FitLife conference, Aug. 3-5 in
Bend, OR. The session, “Information is Key to Profitability,” will
provide insight into how information can be analyzed and extracted to
compare club performance to a database of more than 2,500 health and
fitness clubs.
About 200 people attended the recent Les Mills Quarterly Workshop at
Starport Fitness at NASA’s Johnson Space Center in Houston. The
two-day workshop offered education for club owners on how group fitness
can improve member retention and profitability, plus training and
education for instructors in the Les Mills group fitness formulas.
Starport Fitness is open to all NASA employees, contractors and their
families, and recently introduced the BodyPump group fitness program
from Les Mills International.
This month, Island Oasis
kicked off a yearlong Flavor-of-the-Month beverage program. Among the
new concoctions to be offered are Mango Paradise for July, Peach-A-Boo
for October, the North Pole for December and Shamrock Shimmy for March.
The Flavor-of-the-Month program was developed to promote product
versatility across the company's three product lines: frozen drinks,
smoothies and Power Blendz, which is an all-natural product with
pharmaceutical-grade nutritional supplements, vitamins and protein
powders targeted to the health and fitness industry.
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Speaking Out
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Reader Poll
What do you think have been the five most significant trends in the
fitness industry in the past 25 years? E-mail your responses to Club
Industry’s Fitness Business Pro Editor Pamela Kufahl at pam.kufahl@penton.com.
Interested in advertising in Newsbeat? For more information,
click here.
ADVERTISEMENT
 
Have a question regarding
Club Management
Software?
Ask Dave Merrill: Chief Operating Officer
 Q: What are some of the key membership and
operating ratios that I should be calculating on a consistent basis to
measure performance in my facilities?
A: There are a number of ratios and statistics that
are commonly used to measure membership and operating performance in the
industry...read
more.
Submit
Your Question
Read All
Questions and Answers
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