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August Step by
Step Articles Online Now
Club Industry's Fitness Business Pro's online how-to section
helps our readers improve retention, increase sales, energize group
exercise programming and more. Visit
http://www.fitnessbusinesspro.com/stepbystep to read articles from
Here's what to look for in August in our Step by Step online section:
by Step: Clubs
Daniel Carlin Frey, a personal training business owner, tells clubs how
to best respond to customer feedback.
by Step: Personal Training
James Bell, co-founder of Alive! Whole Life Fitness, shares four ways
your trainers can ease arthritis sufferers’ pain.
by Step: Sales
Jim Thomas, president of Fitness Management USA Inc., talks about how to
be an ethical health club salesperson.
by Step: Programming
Jasmine Jafferali, program coordinator for Education Fitness Solutions
Inc., explains how to understand the female Baby Boomer.
by Step: Marketing
Ashley Poynter, account executive for the Bradley Wiltjer Marketing
Group, gives seven tips to help beef up e-newsletters.
If you would like to be a Step by Step columnist, please e-mail
Jennipher Shaver at
firstname.lastname@example.org with your mug shot, a one-paragraph bio
and three topic ideas for 750-word how-to articles.
Harness the power of email and start solving the member
With more people cutting back on spending, including fitness (USA Today
7/9/08), it has never been more important to put some strategic
retention initiatives in place.
And the fitness industry's leading automated attendance-based
communication service is here to help.
Retention Management makes it easy for you to get started and keeps it
easy to stay rolling.
You can truly connect with your members like never before and start
solving the member retention puzzle..
Revenues Increase 8 Percent in Second Quarter 2008
NEW YORK -- A growth in membership and personal training revenue as
well as a low attrition rate highlighted the second quarter 2008 results
for Town Sports International (TSI). Read the full story.
iTECH Fitness has developed an Active Gaming Breakthrough with the
new XRKade 2.0 model. The XRKade is the first “Active Gaming
Lifestyle” Brand with the largest community of users and the first
fully develop active gaming product suite. To gain a sneak peak, visit
www.XRKade.com or attend Club
Industry West on October 16th for the public release.
Club Owner Makes Inc. Magazine Cover
GAINESVILLE, FL -- Joe Cirulli, owner of Gainesville (FL) Health and
Fitness Centers (GHFC), is featured on the cover of this month’s issue
of Inc. magazine. A 5,000-word feature on Cirulli and the company
accompanies the cover appearance. Read the full story.
Sports Club Co. Revenue Up
LOS ANGELES -- The Sports Club Co., Los Angeles, had a 4.1 percent
increase in its second quarter revenue, according to a statement from
the company. The company’s second quarter 2008 revenue was $16.4
million compared to $15.7 million for the second quarter of last year.
Read the full story.
The YMCA of
Greater Grand Rapids Partners for Suits From Suits Campaign
GRAND RAPIDS, MI -- The YMCA of Greater Grand Rapids (MI) recently
completed its annual Suits From Suits campaign, which provided
youngsters ages 6 to 10 with, in some cases, their first-ever swimsuit.
The campaign raised more than 500 new and gently used swimsuits, along
with funds for water safety and swimming lessons for more than 280
The Y partnered with the Paul Goebel Group, an insurance group in Grand
Rapids, MI, for the campaign. Suits From Suits is an annual event to
improve the quality of life for the greater Grand Rapids community.
“Once you’ve used BodyMetrix, I can promise you’ll never go
back to whatever antiquated technology you were using previously.
BodyMetrix is accurate, fast, and (unlike calipers), non-invasive. My
clients love it, I love it, and you’ll love it too.” -Charles
President Clinton Honors 43 Schools for Their Efforts in Battling
LITTLE ROCK, AR -- Former President Bill Clinton honored 43 schools
for their anti-obesity efforts, including one school that banished candy
from its building and another that offers a student fitness club. Read
the full story.
STAMP OUT MRSA! GymWipes Anti-Bacterial PLUS provides the highest
level of disinfectant wipes for all health club and equipment surfaces.
The freshly scented formula is effective against E.coli, Staph, MRSA,
Tuberculosis, HIV-1 and the Norwalk virus. Alcohol Free, Phenol Free and
Bleach Free. 2XL Corporation. www.gymwipes.com 888 977-3726
of Deployed Troops Offered Sports/Fitness Camp
BITBURG, GERMANY -- According to the National Military Family
Association, an estimated 155,000 children are coping with having a
deployed parent—and in some cases two deployed parents. To help these
children, Installation Management Command-Europe in Germany recently
offered a sports and fitness event as a part of Camp A.R.M.Y Challenge,
a summer program for children in grades six through 12. Read the full story.
ABC Financial Services
All aspects of ABC Financial billing, club management software
and onsite training and support are designed to help your
business succeed. As Industry veterans, our leaders at ABC know exactly
what you're going through. Our business is to focus on your business. It
all begins and ends with you.
Click here for more
Down $8.9 M, Focusing on Retail
VANCOUVER, WA -- Nautilus had a net loss of $8.9 million for the
second quarter of 2008 compared to net income of $1.1 million for the
second quarter of 2007, according to the company, which announced its
results in a recent conference. The company's re-organization efforts
and a refocus on retail are two of the main reasons for the optimism.
Read the full story.
Sales in North America Hurt Precor
HELSINKI, FINLAND -- Amer Sports, the Finnish parent company of
Precor, had net sales of $441 million, a 14 percent decrease from the
same period last year, according to a release from the company. Net
sales for the fitness equipment division of the company decreased 17
percent. Read the full story.
Fit to Print
Planet Fitness has announced several development deals that will
expand the brand throughout the country. Several franchisees and
investors are expected to launch 39 locations in Philadelphia County
(PA) and surrounding areas, 31 clubs in the Dallas, Plano, TX, and Fort
Worth, TX, markets, 26 clubs in four New Jersey counties, 13 clubs in
metropolitan Detroit, 12 clubs in upstate New York, and 11 locations in
North Carolina and South Carolina.
Austin, TX, police declared the drowning of a 4-year-old boy at a
Life Time Fitness outdoor swimming pool accidental, according to a
report by TV station News 8 Austin. Colin Holst died on June 14, the day
after Life Time staff pulled his body from the pool. The drowning death
was the first at a Life Time Fitness club in the state of Texas.
Elements, an upscale women-only franchise based in New York, has
hired Courtney Minor as its new business development director. Minor
previously was director of franchise development at Gold’s Gym
International, where she was responsible for recruiting franchisees,
managing franchise and area development agreements, and monitoring the
franchisee throughout the duration of the agreement for both domestic
and international franchising.
The International Council on Active Aging (ICAA) introduced its
products and services locator, a new tool that replaces the ICAA
age-friendly fitness and wellness facility locator. The new service will
locate age-friendly fitness centers and programs, communities, health
stores and community services.
The Ab Coaster
abdominal exercise trainer recently received the Global Innovation Award
at the FIBO 2008 international trade show for health and fitness in
FitRewards LLC hired Rachel
O’Holla as program consultant. O’Holla has a background in sales and
marketing specific to the health and fitness industry. She has served as
an operations and marketing manager at various health clubs throughout
the country. Her role within the fitRewards organization is to educate
the industry on benefits and performance of reward and loyalty programs
for both members and employees.
Systems (BTS) signed agreements with The Alaska Club and MVP Sports
Clubs to partner in supplying branded group fitness programs, the
company recently announced. Both The Alaska Club and MVP Sports Clubs
have committed to running BTS’ full group fitness system and becoming
BTS Platinum Elite.
FD-Group, a design-build firm
that handles interior design and construction projects, has added four
new members to its senior management team. Bill Stewart was hired as
chief financial officer, Sharon Chapman recently joined the company as
construction manager, Jack Parlo was promoted to chief operating
officer, and Heather Moore was promoted to director of interior design.
The International Volleyball Federation (FIVB) and Gerflor, the parent company
of Taraflex Sports Flooring, recently extended their exclusive four-year
agreement for an additional four years. The official partnership between
the FIVB and Gerflor began on Jan. 1, 2005 and will now continue through
Dec. 31, 2012. Under the agreement, Gerflor will be the official
supplier at the 2012 Olympics in London. Through the current agreement,
Gerflor is supplying 14 volleyball courts in seven locations for the
2008 Olympics this month in Beijing.
Does your club offer a tiered locker room system where members pay
more to use a higher-end locker room or to receive more amenities, such
as towels, reserved lockers, lotions and more? E-mail details about your
locker rooms to Managing Editor Stuart Goldman at email@example.com to
be considered for a future story.
Interested in advertising in Newsbeat? For more information,
Have a question regarding
Ask Dave Merrill: Chief Operating Officer
Q: What are some of the key membership and
operating ratios that I should be calculating on a consistent basis to
measure performance in my facilities?
A: There are a number of ratios and statistics that
are commonly used to measure membership and operating performance in the
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