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Ask the Experts
Have a question regarding
Reward and Loyalty Programs?
Ask Maria Parrella-Turco, Executive Director, fitRewards, and Senior
Partner, New Paradigm Partners
Q: I see a lot of different industries using
reward programs to increase customer loyalty -- Barnes & Noble, American
Express, Staples, etc. How is it working in our industry? Are your
clients seeing increase loyalty? How do they measure that?
A: The magic question is what's "loyalty"? In the
health and fitness industry thus far we have measured our programs
performance and impact in following ways with...read more.
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Ask Michael Scott Scudder, Club Management Expert
Q: What are some of the key membership and
operating ratios that I should be calculating on a consistent basis to
measure performance in my facilities?
A: There are a number of ratios and statistics that
are commonly used to measure membership and operating performance in the
Questions and Answers
Voice Your Opinions
The editors of Club Industry’s Fitness Business Pro are
happy to announce that the majority of our online articles now have a
commenting feature. This means that at the end of each story, you now
have the opportunity to share your thoughts and opinions on the trends
and news that we report. Go to www.fitnessbusinesspro.com
and participate in this online form of discussion.
Harness the power of email and start solving the member
With more people cutting back on spending, including fitness (USA Today
7/9/08), it has never been more important to put some strategic
retention initiatives in place.
And the fitness industry's leading automated attendance-based
communication service is here to help.
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solving the member retention puzzle..
Nieto to Appear on Jerry Lewis MDA Telethon
LAS VEGAS -- Augie Nieto, founder of Life Fitness and the driving
force behind Augie’s Quest, a research initiative to find a cure for
ALS (amyotrophic lateral sclerosis, or Lou Gehrig’s disease), is
appearing on the Jerry Lewis MDA Labor Day Telethon today in Las Vegas.
Read the full story.
iTECH Fitness has developed an Active Gaming Breakthrough with the
new XRKade 2.0 model. The XRKade is the first “Active Gaming
Lifestyle” Brand with the largest community of users and the first
fully develop active gaming product suite. To gain a sneak peak, visit
www.XRKade.com or attend Club
Industry West on October 16th for the public release.
Leaves Healthy Inspirations
WAKEFIELD, RI -- Healthy Inspirations founder Casey Conrad is
leaving her company, a year and a half after partnering with Jim Rowe,
CEO of Slender Lady, in a merger of the two companies.
Read the full story.
York Sports Clubs Launches Election-Themed Campaign
NEW YORK -- With political party conventions in full swing, New York
Sports Clubs (NYSC) launched an election-themed exercise campaign last
week called Voterobics 2008, designed to draw attention to the
connections between the presidency, exercise and the overall health and
well-being of the U.S. population. Read the full story.
Ys Receive Family Strengthening Award for Fitness Programming
CHICAGO -- The YMCA of the USA recently announced that five Ys were
given the 2008 YMCA of the USA/Annie E. Casey Foundation Families Count:
Family Strengthening Award in recognition of their family strengthening
work. Three of the recipients won for their fitness programming. Read
the full story.
New 95X Elliptical Cross-Trainer from Life Fitness
Life Fitness combines form and function with its sleek new 95X
Elliptical Cross-Trainer. Part of the new Elevation Series, the
95X is offered with three unique options the Engage,
Inspire and Achieve consoles, which deliver the company's
latest entertainment and motivational features such as iPod®
compatibility, USB connectivity and a Virtual Trainer. Visit www.lifefitness.com or call
State Opens New Student Rec Center
PITTSBURG, KS -- The $16 million Pittsburg (KS) State University
Student Recreation Center and Kansas National Guard Armory, which opened
on Aug. 4, is experiencing increased traffic from students and faculty
members since classes began last week. Read the full story.
Soft Play L.L.C. is the global leader in providing contained
playground environments for children. With almost 25 years experience
and over 18,000 playgrounds installed worldwide, you can count on Soft
Play’s proven track record. Check out our complete product line from
themed elements to active play environments and proprietary, unique play
components that will attract kids and customers to your business. Trust
Soft Play to create the playground
of your dreams!
Has Mixed Effects on Soldiers' Fitness
INDIANAPOLIS -- The effects of deployment for Army personnel are not
as great as expected, according to a study released in the September
issue of Medicine & Science in Sports & Exercise, which is the
official journal of the American College of Sports Medicine (ACSM). Read
the full story.
Ball Dynamics manufacturers the FitBALL® brand—synonymous with
exercise balls—currently making a further impact in the fitness market
with new products for balance training, strength training, functional
training, and education. Visit us at Club Industry, Booth 154, and ask
about our special Club pricing! Visit www.fitball.com to request a catalog.
Warns Australia Music Licensing Issue Could Affect the U.S.
BOSTON -- Faced with a possible 3,000 percent increase in fees for
playing copyrighted music in Australian group exercise classes, Fitness
First Australia, a chain of more than 85 health clubs in Australia,
recently partnered with the International Health, Racquet and Sportsclub
Association (IHRSA) to fight back. IHRSA warns if the increase is
successful, American record companies could try to do the same in the
United States. Read the full story.
Fitness Industry Continues to Grow
RICHMOND, VA -- The number of medical fitness and wellness centers
around the world increased from 875 in 2006 to 950 in 2007, according to
Benchmarks for Success 2008, a report from the Medical Fitness
Association (MFA), Richmond, VA. Read the full story.
ABC Financial Services
All aspects of ABC Financial billing, club management software
and onsite training and support are designed to help your
business succeed. As Industry veterans, our leaders at ABC know exactly
what you're going through. Our business is to focus on your business. It
all begins and ends with you.
Click here for more
Fit to Print
Two Lubbock, TX, fitness club owners have been charged with
fraud by the Texas state attorney general’s office for selling more
than 800 memberships to Extreme Fitness and never opening the gym,
according to the Lubbock Avalanche-Journal. Shon and Desiree
Perez collected more than $40,000 in pre-sale membership fees and dues,
according to court documents, and used the money for purchases at liquor
stores, bars and restaurants, as well as payments on personal loans and
to buy a membership at a local country club. The attorney general’s
office is seeking refunds for all pre-paid memberships and civil
penalties of at least $220,000 for violations of the Texas Deceptive
Trade Practices Act.
Pilates on Fifth, a Pilates studio in New York, offers Pink Ribbon
Pilates, a program for breast cancer survivors to help regain strength
and mobility during breast cancer recovery. Katherine and Kimberly Corp,
owners of the studio, developed the program after receiving their
certifications as cancer exercise specialists and volunteering at Mount
Sinai’s Breast Health Resource Center in New York. Pilates on Fifth is
an upscale, personalized fitness studio featuring mind/body fitness
The American Council on Exercise (ACE) was recently invited to be a
member of the NSF Joint Committee on Health Fitness Facility Standards.
NSF International is a not-for-profit, non-governmental organization
that develops standards, product certification, education, and
risk-management for public health and safety. The joint committee will
be comprised of a diverse group of individuals representing stakeholders
in the user, regulatory/public health, industry and medicine/health
sectors. The new facility accreditation standards are being developed
and will include recommendations on various components on facility
design, from cleaning guidelines to court-design specifications. ACE
Vice President of Operations Graham Melstrand will serve as a
representative for the regulatory/public health sector.
Fitness has introduced its Virtual Trainer Web site, which gathers
personal fitness and training data to help exercisers plan, customize
and track their cardio workouts online. Designed to link exercisers and
equipment, the program gathers the data that exercisers store on a USB
device through the integrated USB port on Elevation Series products
(Engage and Inspire consoles only). The Web site organizes and stores a
user’s workout data, making it easy to view and track progress from a
computer, as well as create personalized workouts.
Andy Graham recently joined ABC Financial, Sherwood, AR,
where he will apply his experience in the industry to the
software/billing side of the market. Most recently, Graham was the
Eastern region sales manager at FreeMotion Fitness and was one of the
original members of the FreeMotion sales team that introduced the
FreeMotion functional strength training circuit almost nine years ago.
Prior to FreeMotion Fitness, Graham spent seven years at Cybex
Interested in advertising in Newsbeat? For more information,
Don't miss Club Industry 2008!
Free keynote address by fitness pioneer Dr. Kenneth Cooper: free
panel discussion on thriving in today’s economy, the latest group
fitness activities at Club Studio, plus 250 leading suppliers. Register
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