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Hot News
Augie Nieto to Appear on Jerry Lewis MDA Telethon
Club Hopping
Conrad Leaves Healthy Inspirations
New York Sports Clubs Launches Election-Themed Campaign
Three Ys Receive Family Strengthening Award for Fitness Programming
School Days
Pittsburg State Opens New Student Rec Center
Boot Camp
Deployment Has Mixed Effects on Soldiers' Fitness
Industry Beat
IHRSA Warns Australia Music Licensing Issue Could Affect the U.S.
Medical Fitness Industry Continues to Grow
Fit to Print
In Brief...
Inside Manufacturers...
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September.01.2008
Ask the Experts
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Have a question regarding
Referral, Reward and Loyalty Programs?
Ask Maria Parrella-Turco, Executive Director, fitRewards, and Senior Partner, New Paradigm Partners

Q:
I see a lot of different industries using reward programs to increase customer loyalty -- Barnes & Noble, American Express, Staples, etc. How is it working in our industry? Are your clients seeing increase loyalty? How do they measure that?
A: The magic question is what's "loyalty"? In the health and fitness industry thus far we have measured our programs performance and impact in following ways with...read more.

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Read All Questions and Answers




 


Have a question regarding
Club Management Software?
Ask Michael Scott Scudder, Club Management Expert

Q:
What are some of the key membership and operating ratios that I should be calculating on a consistent basis to measure performance in my facilities?
A: There are a number of ratios and statistics that are commonly used to measure membership and operating performance in the industry...read more.

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Read All Questions and Answers



Voice Your Opinions Online Now
The editors of Club Industry’s Fitness Business Pro are happy to announce that the majority of our online articles now have a commenting feature. This means that at the end of each story, you now have the opportunity to share your thoughts and opinions on the trends and news that we report. Go to www.fitnessbusinesspro.com and participate in this online form of discussion.

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Hot News
Augie Nieto to Appear on Jerry Lewis MDA Telethon
LAS VEGAS -- Augie Nieto, founder of Life Fitness and the driving force behind Augie’s Quest, a research initiative to find a cure for ALS (amyotrophic lateral sclerosis, or Lou Gehrig’s disease), is appearing on the Jerry Lewis MDA Labor Day Telethon today in Las Vegas. Read the full story.

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iTECH Fitness has developed an Active Gaming Breakthrough with the new XRKade 2.0 model. The XRKade is the first “Active Gaming Lifestyle” Brand with the largest community of users and the first fully develop active gaming product suite. To gain a sneak peak, visit www.XRKade.com or attend Club Industry West on October 16th for the public release.

Club Hopping
Conrad Leaves Healthy Inspirations
WAKEFIELD, RI -- Healthy Inspirations founder Casey Conrad is leaving her company, a year and a half after partnering with Jim Rowe, CEO of Slender Lady, in a merger of the two companies. Read the full story.

New York Sports Clubs Launches Election-Themed Campaign
NEW YORK -- With political party conventions in full swing, New York Sports Clubs (NYSC) launched an election-themed exercise campaign last week called Voterobics 2008, designed to draw attention to the connections between the presidency, exercise and the overall health and well-being of the U.S. population. Read the full story.

Three Ys Receive Family Strengthening Award for Fitness Programming
CHICAGO -- The YMCA of the USA recently announced that five Ys were given the 2008 YMCA of the USA/Annie E. Casey Foundation Families Count: Family Strengthening Award in recognition of their family strengthening work. Three of the recipients won for their fitness programming. Read the full story.

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New 95X Elliptical Cross-Trainer from Life Fitness

Life Fitness combines form and function with its sleek new 95X Elliptical Cross-Trainer. Part of the new Elevation™ Series, the 95X is offered with three unique options — the Engage™, Inspire™ and Achieve™ consoles, which deliver the company's latest entertainment and motivational features such as iPod® compatibility, USB connectivity and a Virtual Trainer. Visit www.lifefitness.com or call 1-800-634-8637.

School Days
Pittsburg State Opens New Student Rec Center
PITTSBURG, KS -- The $16 million Pittsburg (KS) State University Student Recreation Center and Kansas National Guard Armory, which opened on Aug. 4, is experiencing increased traffic from students and faculty members since classes began last week. Read the full story.

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Soft Play L.L.C. is the global leader in providing contained playground environments for children. With almost 25 years experience and over 18,000 playgrounds installed worldwide, you can count on Soft Play’s proven track record. Check out our complete product line from themed elements to active play environments and proprietary, unique play components that will attract kids and customers to your business. Trust Soft Play to create the playground of your dreams!

Boot Camp
Deployment Has Mixed Effects on Soldiers' Fitness
INDIANAPOLIS -- The effects of deployment for Army personnel are not as great as expected, according to a study released in the September issue of Medicine & Science in Sports & Exercise, which is the official journal of the American College of Sports Medicine (ACSM). Read the full story.

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Ball Dynamics manufacturers the FitBALL® brand—synonymous with exercise balls—currently making a further impact in the fitness market with new products for balance training, strength training, functional training, and education. Visit us at Club Industry, Booth 154, and ask about our special Club pricing! Visit www.fitball.com to request a catalog.

Industry Beat
IHRSA Warns Australia Music Licensing Issue Could Affect the U.S.
BOSTON -- Faced with a possible 3,000 percent increase in fees for playing copyrighted music in Australian group exercise classes, Fitness First Australia, a chain of more than 85 health clubs in Australia, recently partnered with the International Health, Racquet and Sportsclub Association (IHRSA) to fight back. IHRSA warns if the increase is successful, American record companies could try to do the same in the United States. Read the full story.

Medical Fitness Industry Continues to Grow
RICHMOND, VA -- The number of medical fitness and wellness centers around the world increased from 875 in 2006 to 950 in 2007, according to Benchmarks for Success 2008, a report from the Medical Fitness Association (MFA), Richmond, VA. Read the full story.

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ABC Financial Services

All aspects of ABC Financial — billing, club management software and onsite training and support — are designed to help your business succeed. As Industry veterans, our leaders at ABC know exactly what you're going through. Our business is to focus on your business. It all begins and ends with you.

Click here for more information.

Fit to Print
In Brief...
  • Two Lubbock, TX, fitness club owners have been charged with fraud by the Texas state attorney general’s office for selling more than 800 memberships to Extreme Fitness and never opening the gym, according to the Lubbock Avalanche-Journal. Shon and Desiree Perez collected more than $40,000 in pre-sale membership fees and dues, according to court documents, and used the money for purchases at liquor stores, bars and restaurants, as well as payments on personal loans and to buy a membership at a local country club. The attorney general’s office is seeking refunds for all pre-paid memberships and civil penalties of at least $220,000 for violations of the Texas Deceptive Trade Practices Act.
  • Pilates on Fifth, a Pilates studio in New York, offers Pink Ribbon Pilates, a program for breast cancer survivors to help regain strength and mobility during breast cancer recovery. Katherine and Kimberly Corp, owners of the studio, developed the program after receiving their certifications as cancer exercise specialists and volunteering at Mount Sinai’s Breast Health Resource Center in New York. Pilates on Fifth is an upscale, personalized fitness studio featuring mind/body fitness instruction.
  • The American Council on Exercise (ACE) was recently invited to be a member of the NSF Joint Committee on Health Fitness Facility Standards. NSF International is a not-for-profit, non-governmental organization that develops standards, product certification, education, and risk-management for public health and safety. The joint committee will be comprised of a diverse group of individuals representing stakeholders in the user, regulatory/public health, industry and medicine/health sectors. The new facility accreditation standards are being developed and will include recommendations on various components on facility design, from cleaning guidelines to court-design specifications. ACE Vice President of Operations Graham Melstrand will serve as a representative for the regulatory/public health sector.


  • Inside Manufacturers...
  • Life Fitness has introduced its Virtual Trainer Web site, which gathers personal fitness and training data to help exercisers plan, customize and track their cardio workouts online. Designed to link exercisers and equipment, the program gathers the data that exercisers store on a USB device through the integrated USB port on Elevation Series products (Engage and Inspire consoles only). The Web site organizes and stores a user’s workout data, making it easy to view and track progress from a computer, as well as create personalized workouts.
  • Andy Graham recently joined ABC Financial, Sherwood, AR, where he will apply his experience in the industry to the software/billing side of the market. Most recently, Graham was the Eastern region sales manager at FreeMotion Fitness and was one of the original members of the FreeMotion sales team that introduced the FreeMotion functional strength training circuit almost nine years ago. Prior to FreeMotion Fitness, Graham spent seven years at Cybex International.
  • Interested in advertising in Newsbeat? For more information, click here.

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