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September.10.2008
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September Step by Step
Articles Online Now
Club Industry's Fitness Business Pro's online how-to section
helps our readers improve retention, increase sales, energize group
exercise programming and more. Visit
http://www.fitnessbusinesspro.com/stepbystep to read articles from
industry experts.
Here's what to look for in September in our Step by Step online
section:
Step
by Step: Clubs
Pat Rigsby, co-owner of the Fitness Consulting Group, explains the
health club master success formula.
Step
by Step: Personal Training
Jim Labadie, fitness entrepreneur, shares five things personal training
departments can do when business slows down.
Step
by Step: Marketing
Curtis Mock, president of Vitality Marketing Group, discusses how
direct-response marketing can be better than branding.
Step
by Step: Programming
Donna Hutchinson, owner of On The Edge Educators, gives five steps to
building innovative fitness programming.
Step
by Step: Vendor Viewpoint
Kristi Britt-Stearns, vice president of local sales for Muzak, describes
how to use music to motivate members in all club areas.
If you would like to be a Step by Step columnist, please e-mail
Jennipher Shaver at
jennipher.shaver@penton.com with your mug shot, a one-paragraph bio
and three topic ideas for 750-word how-to articles.
ADVERTISEMENT
Retention Management® — The Leader in Attrition Defense
announces a new seminar at Club Industry presented by Richard Ekstrom,
President:
“The Keys to Maximizing Member and Staff Retention” CI 08 Wed,
10/15/08 2:00PM
Also visit us at Booth 862
Retention Management is the industry's leading automated member
communication service. Discover how easy it is to connect with your
members like never before.
It is time to start solving the member retention puzzle.
800.951.8048 ext.1
Info@RetentionManagement.com
www.RetentionManagement.com
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Hot News
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Club
Affected by Hurricane Katrina Endures Gustav
SLIDELL, LA -- A full three years after Hurricane Katrina destroyed
Cross Gates Family Fitness’ Lake Pontchartrain location in Slidell,
LA, the facility reopened while its general manager nervously watched it
weather Hurricane Gustav. Read the full story.
ADVERTISEMENT
iTECH Fitness has developed an Active Gaming Breakthrough with the
new XRKade 2.0 model. The XRKade is the first “Active Gaming
Lifestyle” Brand with the largest community of users and the first
fully develop active gaming product suite. To gain a sneak peak, visit
www.XRKade.com or attend Club
Industry West on October 16th for the public release.
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Club Hopping
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Retrofitness
Partners With Private Equity Firm
COLTS NECK, NJ -- Retrofitness, a 1980s-themed club company that has
39 clubs in operation and 80 more in development, recently announced a
partnership with Lake Capital, a Chicago-based private equity firm that
invests in service-based companies. Read the full story.
Lifetime
Membership Settlement Approved in Tennessee
KNOXVILLE, TN -- A Knox County (TN) court recently approved a
settlement brought in a class-action lawsuit against fitness club Court
South regarding “lifetime” memberships at the club, the Knoxville
News Sentinel reports. Read the full story.
Y's
Yearly Membership Up by 700,000
CHICAGO -- Over the past five years, membership at YMCAs across the
country has increased by 2 million people nationwide and 700,000 in the
last year. The YMCA of the USA says that the recently released figures
reflect the largest membership in the organization’s 157-year history
in the United States. Read the full story.
ADVERTISEMENT
New 95X Elliptical Cross-Trainer from Life Fitness
Life Fitness combines form and function with its sleek new 95X
Elliptical Cross-Trainer. Part of the new Elevation™ Series, the
95X is offered with three unique options — the Engage™,
Inspire™ and Achieve™ consoles, which deliver the company's
latest entertainment and motivational features such as iPod®
compatibility, USB connectivity and a Virtual Trainer. Visit www.lifefitness.com or call
1-800-634-8637.
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School Days
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L.L.
Bean’s Grandson Gives Grant to Maine Schools
LEWISTON, ME -- The Lewiston (ME) School Department was awarded a
three-year grant worth $496,000 from a foundation headed by the grandson
of L.L. Bean to teach students fitness skills and help them stay active
for life, the Lewiston Sun Journal reports. Read the full story.
ADVERTISEMENT
Soft Play L.L.C. is the global leader in providing contained
playground environments for children. With almost 25 years experience
and over 18,000 playgrounds installed worldwide, you can count on Soft
Play’s proven track record. Check out our complete product line from
themed elements to active play environments and proprietary, unique play
components that will attract kids and customers to your business. Trust
Soft Play to create the playground
of your dreams!
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Boot Camp
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Marines’
Combat Fitness Test Details Released, Rolled Out
ARLINGTON, VA -- Although the Marine Corps Combat Fitness Test (CFT)
won’t officially be implemented until October 2009, training and
education command officials are gearing up to educate installations this
fall on the new test. The CFT is intended to keep Marines ready for the
physical rigors of contemporary combat operations and will be used in
addition to the current physical fitness test (PFT). Read the full story.
ADVERTISEMENT
Ball Dynamics manufacturers the FitBALL® brand—synonymous with
exercise balls—currently making a further impact in the fitness market
with new products for balance training, strength training, functional
training, and education. Visit us at Club Industry, Booth 154, and ask
about our special Club pricing! Visit www.fitball.com to request a catalog.
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Industry Beat
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Matrix
Fitness Systems Merged into Johnson Health Tech North America
COTTAGE GROVE, WI -- Johnson Health Tech, Co. Ltd., based in
Taichung, Taiwan, recently announced it has merged its four U.S.
subsidiaries. The new entity, named Johnson Health Tech North America
Corp., combines Matrix Fitness Systems, Horizon Fitness, Vision Fitness,
and Johnson Health Tech Research and Development into one company. Read
the full story.
ADVERTISEMENT
ABC Financial Services
All aspects of ABC Financial — billing, club management software
and onsite training and support — are designed to help your
business succeed. As Industry veterans, our leaders at ABC know exactly
what you're going through. Our business is to focus on your business. It
all begins and ends with you.
Click here for more
information.
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Fit to Print
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In Brief...
Senior Housing Properties Trust recently acquired four health
and wellness centers operated by Life Time Fitness, Chanhassen, MN, for
$100 million. Life Time entered into a long-term lease agreement to
continue operating the fitness centers and will pay $9.1 million in rent
annually, plus fixed increases during the 20-year lease term. The four
centers, totaling 458,146 square feet, are located in Romeoville, IL;
Allen, TX; Alpharetta, GA; and Omaha, NE.
Anytime Fitness, Hastings, MN, has secured a franchising deal that
could result in up to 350 new clubs in Australia and New Zealand within
the next five years. Justin McDonell and Jacinta McDonell Jimenez, a
brother and sister franchisee team, plan to open their first club in
Sydney later this year.
Curves, Waco, TX, recently announced a partnership with four-time
Grammy Award winner Olivia Newton-John to launch a campaign to
distribute one million units of the Liv Aid, a breast self-exam aid that
assists women to exercise breast self-exams correctly.
Life Fitness founder Augie Nieto, along with his wife, Lynne,
presented two checks, one for $2 million and one for $2.4 million,
during the Jerry Lewis MDA Labor Day Telethon on behalf of Augie’s
Quest, a research initiative to find a cure for ALS (amyotrophic lateral
sclerosis, or Lou Gehrig’s disease). Also, Bally Total Fitness,
Chicago, raised more than $220,000 for Augie’s Quest during the Clubs
for the Cure campaign in August. Augie’s Quest has raised $15.8
million since its inception.
The National Strength and Conditioning Association (NSCA) recently
recognized Ben Greenfield as its Personal Trainer of the Year at the
NSCA’s 31st annual national conference in July. Greenfield is director
of sports performance and oversees the physiology and biomechanics
laboratory at Champions Sports Medicine in Spokane, WA, which offers
metabolic-based weight loss, bicycle fitting, running gait analysis,
swim-stroke analysis, VO2 max testing, blood lactate testing, resting
metabolic rate analysis, and other procedures for weight loss and
performance.
Inside
Manufacturers...
CheckFree is offering new customers $250 Visa gift cards when
they purchase CheckFree Compete software, hardware or peripheral. The
CheckFree Compete software promotion code is RPC08, and the hardware and
peripheral promotion code is RPE08. Customers can register at www.checkfreecompete.com. For
more information, go to page 9 and page 13 of Solutions, CheckFree’s
special advertising section, in the September issue of Club
Industry’s Fitness Business Pro. The offer lasts until Feb. 28,
2009.
Life Fitness, Schiller
Park, IL, has announced a number of personnel changes. Tim Wild has been
promoted to vice president of the consumer business unit, Gary Hirschel
has been promoted to vice president of global supply chain, replacing
Wild, and Dan Wille has been promoted to vice president and general
manager for the United Kingdom.
Gold’s Gym International recently named Star Trac as Vendor of the Year
2008. Star Trac received the award at the 2008 Gold’s Gym convention
in Las Vegas. The award was given based on a survey of Gold’s Gym
franchisees, input from Gold’s Gym International and a review by the
National Vendor Program’s senior management team. Each year, the award
is given to a vendor who consistently exceeds expectations and has an
exemplary track record in every aspect of its relationship with the
Gold’s Gym family, including franchisees and their staffs,
company-owned Gold’s Gyms and their staffs, and the National Vendor
Program.
More than 800 fitness professionals from across the United States
recently attended Les Mills’
Super Quarterly education and training event in Poughkeepsie, NY. The
two-day event featured the largest BODYPUMP class ever held in North
America, with 722 people in attendance. All eight Les Mills’ program
directors were at the event to lead educational sessions and master
classes, and more than 100 club owners and managers attended a
management seminar presented by former IHRSA President John McCarthy,
Les Mills International founder Phillip Mills and Les Mills Northeast
President Don Murphy.
Karl Stelter, owner and CEO of True Balance Fitness in Covert, MI,
won a C570R recumbent cycle from SportsArt. The giveaway was
part of an e-blast promotion for the company’s “Escape Ordinary”
campaign.
ADVERTISEMENT
Don't miss Club Industry 2008!
Free keynote address by fitness pioneer Dr. Kenneth Cooper: free
panel discussion on thriving in today’s economy, the latest group
fitness activities at Club Studio, plus 250 leading suppliers. Register
now: clubindustryshow.com/national
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Speaking Out
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Voice Your Opinion Online
Now
The editors of Club Industry’s Fitness Business Pro are
happy to announce that the majority of our online articles now have a
commenting feature. This means that at the end of each story, you now
have the opportunity to share your thoughts and opinions on the trends
and news that we report. Go to www.fitnessbusinesspro.com
and participate in this online form of discussion.
Ask the Experts
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