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Hot News
Club Owner Charged with Three Murders Over Nine Years
Club Hopping
Two YMCA Organizations Merge in Silicon Valley
School Days
Carol White Acknowledged at PEP Grant Conference
Boot Camp
Navy Integrates Hydrotherapy into Physical Fitness Program
Industry Beat
More Clubs Creating Programs for People with Ailments
Fit to Print
In Brief...
Inside Manufacturers...
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October.01.2008
WebSavvy's October Article Online Now
To learn about how your Web site's landing page can convert visitors into customers, read October's WebSavvy column, provided by Club Industry's Fitness Business Pro and Leslie Nolen, CEO of the Radial Group and a Step by Step columnist. Get more from your Web site by clicking here to read past WebSavvy articles about how to get more e-newsletter subscribers, how to analyze traffic to your Web site and how to make your site more useful.

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Have a question regarding
Referral, Reward and Loyalty Programs?
Ask Maria Parrella-Turco, Executive Director, fitRewards

Q:
I see a lot of different industries using reward programs to increase customer loyalty -- Barnes & Noble, American Express, Staples, etc. How is it working in our industry?
A: The magic question is what's "loyalty"? In the health and fitness industry...read more.

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Have a question regarding
Club Management Software?
Ask Michael Scott Scudder, Club Management Expert

Q:
What are some of the key membership and operating ratios that I should be calculating on a consistent basis to measure performance in my facilities?
A: There are a number of ratios and statistics...read more.

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Read All Questions and Answers



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Retention Management® — The Leader in Attrition Defense announces a new seminar at Club Industry presented by Richard Ekstrom, President:
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Also visit us at Booth 862

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Hot News
Club Owner Charged with Three Murders Over Nine Years
NEW YORK -- Christian Tarantino, part-owner of Synergy Fitness Club in Farmingdale, NY, was arrested last week by FBI agents in connection with three murders, including the 2003 murder of the brother-in-law of Twisted Sister lead singer Dee Snider, according to multiple media outlets. Read the full story.

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Ball Dynamics manufacturers the FitBALL® brand—synonymous with exercise balls—currently making a further impact in the fitness market with new products for balance training, strength training, functional training, and education. Visit us at Club Industry, Booth 154, and ask about our special Club pricing! Visit www.fitball.com to request a catalog.

Club Hopping
Two YMCA Organizations Merge in Silicon Valley
PALO ALTO, CA -- The YMCAs of the Mid-Peninsula and Santa Clara Valley will merge into the YMCA of the Silicon Valley effective Jan. 1, 2009, the Palo Alto (CA) Weekly reports. The new organization will have 10 YMCA facilities and will have the ability and resources to reach out to nearly 190,000 members. Read the full story.

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School Days
Carol White Acknowledged at PEP Grant Conference
OVERLAND PARK, KS -- Phil Lawler touched the hearts of the recipients of the Carol M. White Physical Education Program (PEP) grants during the second annual PE4life PEP Grant Resource Conference at the Jewish Community Center of Greater Kansas City. Read the full story.

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STAMP OUT MRSA! GymWipes Anti-Bacterial PLUS provides the highest level of disinfectant wipes for all health club and equipment surfaces. The freshly scented formula is effective against E.coli, Staph, MRSA, Tuberculosis, HIV-1 and the Norwalk virus. Alcohol Free, Phenol Free and Bleach Free. 2XL Corporation. www.gymwipes.com 888 977-3726

Boot Camp
Navy Integrates Hydrotherapy into Physical Fitness Program
NORFOLK, VA -- The highly specialized human performance initiative (HPI) in place at Naval Special Warfare Group (NSWG) 4 recently added a hydrotherapy pool to its inventory of equipment used to prolong a special boat operator’s career. Read the full story.

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ABC Financial Services

All aspects of ABC Financial — billing, club management software and onsite training and support — are designed to help your business succeed. As Industry veterans, our leaders at ABC know exactly what you're going through. Our business is to focus on your business. It all begins and ends with you.

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Industry Beat
More Clubs Creating Programs for People with Ailments
DALLAS -- The American Cancer Society and the American College of Sports Medicine are devising a special certification for people who work with cancer patients on exercise programs. Read the full story.

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Don't miss Club Industry 2008!
Free keynote address by fitness pioneer Dr. Kenneth Cooper: free panel discussion on thriving in today’s economy, the latest group fitness activities at Club Studio, plus 250 leading suppliers. Register now: clubindustryshow.com/national

Fit to Print
In Brief...
  • Lady of America Franchise Corp. recently signed a development agreement with existing franchisee John Gauthier, who currently owns and operates 10 Lady of America and Lady of America Fitness for Women locations. Gauthier will expand the new franchise locations throughout the Dallas area, Oklahoma and Massachusetts. Lady of America Franchise Corp. President and CEO Gerry Weber says the first of the 10 clubs in the new agreement is expected to open later this year.


  • Inside Manufacturers...

  • Gold’s Gyms of Los Angeles recently selected Matrix Fitness Systems’ cardiovascular equipment for three of its health clubs. In early November, Matrix cardiovascular equipment, as well as co-branded Matrix Tomahawk indoor cycles, will be delivered to the downtown Los Angeles gym, which is being renovated. Matrix also will be the predominant cardio equipment provider in two other Gold’s Gym of Los Angeles clubs, although those locations are yet to be determined. In 2007, Matrix became a recommended brand of cardiovascular and strength-training equipment for Gold’s Gym franchisees worldwide.
  • Expresso Fitness appointed Chris Scott as vice president, business development. Scott joins Expresso with more than two decades of experience among both small and large high-tech companies, where he successfully led strategic business development initiatives. As vice president of business development, Scott will be responsible for developing and managing the growth of digital advertising on the Expresso network.
  • Polar has launched its new Web site: www.polarusa.com/us-en. The new site is easier to navigate and includes new pages with training information and a link to www.polarpersonaltrainer.com, a free online exercise journal and community. There is also a revamped section of the Web site for facilities.




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