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October.10.2008
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October Step
by Step Articles Online Now
Club Industry's Fitness Business Pro's online how-to section
helps our readers improve retention, increase sales, energize group
exercise programming and more. Visit
http://www.fitnessbusinesspro.com/stepbystep to read articles from
industry experts.
Here's what to look for in October in our Step by Step online
section:
Step
by Step: Clubs
Jenny Dell, marketing director for Legend Fitness, shares seven tips for
retaining employees and heightening workplace morale.
Step
by Step: Personal Training
Brian Grasso, CEO for the International Youth Conditioning Association,
explores opportunities for trainers to work with youth.
Step
by Step: Marketing
Don Jones, executive director of the Fitness Centre & Day Spa, offers
tips about how to successfully hold a fitness sampler event.
Step
by Step: Design
Kurt Broadhag, president of 23D Gym Design and K Allan Consulting,
explains how to go green with environmentally friendly flooring.
Step
by Step: Vendor Viewpoint
Peter Sheldon, vice president of Coverall Health-Based Cleaning System,
describes the best ways to clean fitness facilities.
If you would like to be a Step by Step columnist, please e-mail
Jennipher Shaver at
jennipher.shaver@penton.com with your mug shot, a one-paragraph bio
and three topic ideas for 750-word how-to articles.
ADVERTISEMENT
Retention Management® — The Leader in Attrition Defense
announces a new seminar at Club Industry presented by Richard Ekstrom,
President:
“The Keys to Maximizing Member and Staff Retention” CI 08 Wed,
10/15/08 2:00PM
Also visit us at Booth 862
Retention Management is the industry's leading automated member
communication service. Discover how easy it is to connect with your
members like never before.
It is time to start solving the member retention puzzle.
800.951.8048 ext.1
Info@RetentionManagement.com
www.RetentionManagement.com
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Hot News
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Government
Releases New Physical Activity Guidelines
WASHINGTON, DC -- This week, the U.S. Department of Health and Human
Services (HHS) released its new Physical Activity Guidelines for
Americans, which calls for a minimum of 150 minutes of moderate physical
activity a week for adults. That equates to about 30 minutes of exercise
five days a week. The guidelines recommend that children get an hour or
more of physical activity a day. Read the full story.
ADVERTISEMENT
Ball Dynamics manufacturers the FitBALL® brand—synonymous with
exercise balls—currently making a further impact in the fitness market
with new products for balance training, strength training, functional
training, and education. Visit us at Club Industry, Booth 154, and ask
about our special Club pricing! Visit www.fitball.com to request a catalog.
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Club Hopping
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More
Than Half a Million Shares of Life Time Fitness Stock Sold
CHANHASSEN, MN -- Life Time Fitness announced today that 582,000
shares of Life Time stock were sold Thursday. Read the full story.
St.
Paul City Council Changes Ordinance
ST. PAUL, MN -- The St. Paul (MN) City Council voted unanimously
Wednesday night to allow 24-hour key-card clubs such as Anytime Fitness
and Snap Fitness to operate without an employee present in the club at
all times. Read the full story.
PA
Health Club Members to Receive Refunds
HARRISBURG, PA -- The Pennsylvania Attorney General’s office
announced that refund checks totaling $273,278 are being delivered to
more than 1,200 consumers who were unable to use their health club
memberships after two central Pennsylvania clubs suddenly closed or
changed ownership. Read the full story.
Family
Sues Y After Drowning Death
HUNTINGTON, NY -- The family of a high school senior who drowned at
the Huntington (NY) YMCA last winter has filed a lawsuit and is seeking
$10 million in damages, according to Newsday. Read the full story.
ADVERTISEMENT
"Let us take the weight off your shoulders"
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• Liability and Property
• Workers Compensation
• Bonds
• Competitive Rates
• Personal Service
Servicing the fitness industry for over 20 years.
Andrea Pugliese Insurance Services
PO Box 720, Warrington, PA 18976
1-800-664-5489
APInsuranceservices.com
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School Days
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Religious,
Community Leaders Want to Ban Yoga in New York High School
MASSENA, NY -- A group of parents and religious leaders in upstate
New York want to stop yoga from being taught in public schools, saying
the instruction violates boundaries between church and state, The
Associated Press reports. Read the full story.
ADVERTISEMENT
STAMP OUT MRSA! GymWipes Anti-Bacterial PLUS provides the highest
level of disinfectant wipes for all health club and equipment surfaces.
The freshly scented formula is effective against E.coli, Staph, MRSA,
Tuberculosis, HIV-1 and the Norwalk virus. Alcohol Free, Phenol Free and
Bleach Free. 2XL Corporation. www.gymwipes.com 888 977-3726
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Boot Camp
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Navy
Announces Updates to Physical Readiness Program
MILLINGTON, TN -- The Navy announced several policy changes to
strengthen the Navy Physical Readiness Program (PRP). In recent years,
some of the changes the Navy has made include the addition of elliptical
and stationary bikes for the cardio portion of the Navy Physical Fitness
Assessment (PFA), a General Military Training (GMT) program and the
adoption of an official physical training uniform. Read the full story.
ADVERTISEMENT
ABC Financial Services
All aspects of ABC Financial — billing, club management software
and onsite training and support — are designed to help your
business succeed. As Industry veterans, our leaders at ABC know exactly
what you're going through. Our business is to focus on your business. It
all begins and ends with you.
Click here for more
information.
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Industry Beat
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One-Third
of Americans Say Economy Is Affecting Their Health
BLOOMFIELD, CT -- One-third of people surveyed by CIGNA, a global
health service company, say that the economy has changed the way they
take care of themselves. Of those people, 55 percent report taking
better care of their health by exercising, eating healthier or getting
regular check-ups and screenings, while 41 percent say they are taking
worse care of themselves. Read the full story.
ADVERTISEMENT
Don't miss Club Industry 2008!
Free keynote address by fitness pioneer Dr. Kenneth Cooper: free
panel discussion on thriving in today’s economy, the latest group
fitness activities at Club Studio, plus 250 leading suppliers. Register
now: clubindustryshow.com/national
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Fit to Print
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In Brief...
The sixth annual SIBEC North America forum for the health and
fitness industry took place Sept. 18-21 in the Dallas suburb of Frisco,
TX. More than 60 club leaders from major health clubs met with more than
65 supplier companies from more than 34 categories. At the forum, Katie
Rollauer, the senior manager of research for the International Health,
Racquet and Sportsclub Association, gave an overview on consumers’
attitudes and behaviors about exercise and the health club industry. In
addition, Dave Woodyard, the executive vice president of Club Corp.,
gave a presentation about what to expect in the club industry in the
year 2010.
24 Hour Fitness and KaBOOM!, a non-profit organization dedicated to
bringing play back into the lives of children, are teaming up to build
new playgrounds in Houston communities impacted by Hurricane Ike.
Throughout the month of October, 24 Hour will donate $1 from the monthly
dues of Houston-area members to KaBOOM! to help build the playgrounds.
24 Hour team members, club members and community volunteers will build
the first playground on Dec. 13, with a second playground scheduled for
completion in early 2009.
Life Time Fitness’ real estate business has sold properties in
Arizona and Maryland for $60.5 million. Life Time will use the proceeds
to pay down debt and will continue to lease the properties it sold to
the buyer, a limited liability company affiliated with W.P. Carey &
Co.
The owners of a Lubbock, TX, fitness club and health spa agreed to
an injunction and asset freeze sought by Texas Attorney General Greg
Abbott. Last August, the state charged Extreme Fitness and Wellness
Inc., and its owners, Shon and Desiree Perez, with defrauding its
customers. According to the attorney general’s enforcement action, the
Perezes accepted pre-paid membership dues from about 800 Lubbock-area
residents but never ordered any fitness equipment. The injunction
extends a temporary restraining order that the court granted in August.
Inside
Manufacturers
Perfect Pushup LLC,
designer and distributor of the Perfect Pushup and Perfect Pullup
fitness products, has filed suit against Ontel Products Corp. for claims
involving trademark and copyright infringement. Ontel recently launched
the Iron Gym pullup product on TV. The lawsuit alleges eight causes of
action and claims that Ontel has systematically copied Perfect
Pushup’s products and advertising in an effort to confuse consumers.
Perfect Pushup previously brought an action against Ontel alleging that
the company infringed the Perfect Pushup trademarks with its Pushup Pro
product. The new lawsuit includes claims relating to Ontel’s alleged
failure to perform under an agreement between the parties in the first
lawsuit.
CheckFree, now a part
of Fiserv Inc., has released the latest version of its CheckFree Compete
software for fitness facilities. The latest release includes
functionality that allows clubs to schedule simultaneous events, and
group and individual activities. It also provides nursery monitoring to
give members peace of mind regarding their children’s safety. In
addition, the software enables member self-service for scheduling
activities and managing personal club accounts, provides locker
management to assign and manage lockers throughout the club, and
facilitates gift card purchase and redemption.
David Page, Boston Red Sox strength and conditioning coach, received
the Life Fitness Nolan Ryan Award, named after the Hall of Fame pitcher,
on Sept. 10 at Fenway Park in Boston. The annual award, presented by Hammer
Strength and Life Fitness,
honors the professional baseball strength and conditioning coach whose
accomplishments, as recognized by members of the Professional Baseball
Strength and Conditioning Coaches Society, have earned distinction. Page
will receive a plaque to commemorate the award, a personal letter from
Ryan, and a financial stipend of $1,500 toward the purchase of new
Hammer Strength and Life Fitness strength-training and conditioning
equipment.
The World Natural Sports Organization (WNSO) is endorsing the
National Federation of Professional Trainers (NFPT) as its athletes’
official training and certification organization. WNSO sanctions
drug-free physique events and holds competitions worldwide. The alliance
provides athletes with the education and certification needed to be
confident in their respective training programs and minimizes the
competitive pressure to take performance-enhancing drugs, according to
WNSO. For more information about WNSO and NFPT events and efforts to
keep drugs out of sports, visit www.fameworldtour.com/WNSO.html.
Les Mills International
appointed Sal Pellegrino to the new role of national sales director in
the United States. Pellegrino joins Les Mills from Precor, where he was
national account manager for 11 years. He was previously the East Coast
sales manager for equipment supplier Stairmaster for 13 years and has
owned and operated two clubs in New York. Pellegrino will be based in
North Carolina and will focus on developing relationships with national
accounts as well as working closely with Les Mills’ U.S. agents to
provide leadership and strategic direction.
Aimee Baird, account manager for SCIFIT, was recently featured in the
Tulsa World. Baird ran in the 30th annual Laps for Little Ones at
the Cascia Hall track in Tulsa, OK, while her deployed husband, Air
Force Maj. Robert Baird, ran laps inside the perimeter of his military
base in Kandahar, Afghanistan. The run benefits The Little Light House,
a school that serves children with developmental disabilities and
special needs. The Bairds’ son, Jacob, has autism and is a student at
the school.
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Speaking Out
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Speaking Out
Of the sessions
being offered at the Club Industry show next week, which are you most
interested in reading about on the Club
Industry blog?
E-mail your suggestions to pam.kufahl@penton.com.
Interested in advertising in Newsbeat? For more information,
click here.
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