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by Step Articles Online Now
Club Industry's Fitness Business Pro's online how-to section
helps our readers improve retention, increase sales, energize group
exercise programming and more. Visit
http://www.fitnessbusinesspro.com/stepbystep to read articles from
Here's what to look for in November in our Step by Step online
by Step: Clubs
Rob Bovarnick, a business lawyer in Philadelphia, explains exculpatory
clauses and how courts interpret them.
by Step: Marketing
Pat Rigsby, co-owner of the Fitness Consulting Group, shares six ways to
make money through a solid marketing plan.
by Step: Programming
Brian Grasso of the International Youth Conditioning Association
describes how to create profitable youth fitness programs.
by Step: Personal Training
Donna Hutchinson of On the Edge Fitness Educators explains how to use a
people-centered approach to personal training.
by Step: Sales
Curtis Mock, president of the Vitality Marketing Group, offers five
strategies for closing a sale before presenting prices.
If you would like to be a Step by Step columnist, please e-mail Pam
Kufahl at firstname.lastname@example.org
with your mug shot, a one-paragraph bio and three topic ideas for
750-word how-to articles.
Harness the power of email and start solving the member
With more people cutting back on spending, including fitness (USA Today
7/9/08), it has never been more important to put some strategic
retention initiatives in place.
And the fitness industry's leading automated attendance-based
communication service is here to help.
Retention Management makes it easy for you to get started and keeps it
easy to stay rolling.
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solving the member retention puzzle.
Resigns as Gold’s CEO
IRVING, TX -- In a surprising move, David Schnabel resigned last
week as CEO of Gold’s Gym International. James Weaver is the new CEO
of Gold’s, which is owned by TRT Holdings. According to a company
statement, Schnabel resigned to pursue other business opportunities.
Read the full story.
New 95X Elliptical Cross-Trainer from Life Fitness
Life Fitness combines form and function with its sleek new 95X
Elliptical Cross-Trainer. Part of the new Elevation Series, the
95X is offered with three unique options the Engage,
Inspire and Achieve consoles, which deliver the company's
latest entertainment and motivational features such as iPod®
compatibility, USB connectivity and a Virtual Trainer. Visit www.lifefitness.com or call
Lowers Expectations After Third Quarter Results
NEW YORK -- Town Sports International (TSI), New York, saw an
increase in revenue during the third quarter 2008 but had a decrease in
net income. The company is lowering its previous outlook for the year
after growth in net members was weaker than anticipated. Read the full
Named CEO of Western Athletic Clubs
SAN FRANCISCO -- Matthew Stevens has left Spectrum Athletic Clubs to
become the new president and CEO of Western Athletic Clubs while Jim
Gerber, founder and former president of Western Athletic Clubs, has been
promoted to the company’s chairman of the board of advisors. Read the
Family Fitness CEO Steps Down
ST. PETERSBURG, FL -- Todd Bright has stepped down as the CEO of
Lifestyle Family Fitness, St. Petersburg, FL. Geoff Dyer, Lifestyle
Family Fitness founder and vice chairman, says Bright left the company
to pursue missionary work on behalf of his church. John Simmons, a
Lifestyle Family Fitness board member, is the company’s new CEO. Read
the full story.
Ball Dynamics manufacturers the FitBALL® brand—synonymous with
exercise balls—currently making a further impact in the fitness market
with new products for balance training, strength training, functional
training, and education. Visit us at Club Industry, Booth 154, and ask
about our special Club pricing! Visit www.fitball.com to request a catalog.
Texas School Breaks
Ground on New Student Rec Center
KINGSVILLE, TX – Officials at Texas A&M-Kingsville broke ground
last month on a $12 million student recreation center that is expected
to be completed by January 2010.
The 36,000-square-foot center will house two multipurpose gymnasiums for
basketball, volleyball and soccer and will include a 5,200-square-foot
cardio fitness and weight room and an elevated jogging track. There will
be men’s and women’s locker rooms, an equipment and laundry room and
department offices. Funding for the new center will come from student
service fees that students approved through a referendum.
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Soldiers Die After Taking Army Physical Fitness Test
FORT JACKSON, SC -- In the past two months, three Army soldiers have
died after taking the Army physical fitness test during basic training
at Fort Jackson, SC. Read the full story.
Records Loss in Third Quarter
VANCOUVER, WA -- Nautilus Inc. recorded a loss from continuing
operations of $35.4 million in the third quarter of 2008, according to a
release from the company. Read the full story.
Session Focuses on Recession, Retention
CHICAGO -- The panel session “Fitness Business at a Crossroad: How
to Hold on in Today’s Economy and Prosper for the Future” at Club
Industry 2008 brought out some of the heavy hitters in the industry.
Read the full story.
Industry Show Offers Peek at New Products
CHICAGO -- Buzz at the Club Industry show often centers on some of
the new products being introduced at the show. This year was no
exception. Several vendors released new products or upgrades of existing
products. Read the full story.
Fit to Print
Snap Fitness, Chanhassen, MN, has hired former Curves President
and Chief Operating Officer Gary Findley as vice president of sales and
marketing. Findley, a former franchising consultant, is helping prepare
Snap Fitness to enter markets in Australia, New Zealand, Ireland and the
United Kingdom. Snap Fitness already has clubs under construction in
India and plans to have franchises open in Mexico by early next year.
24 Hour Fitness, San Ramon, CA, opened its doors this past weekend
to all active, reserved or retired military members for a free workout
in honor of Veteran’s Day weekend. The promotion began Friday and
lasts until Tuesday.
Planet Fitness, Dover, NH, was featured in the Nov. 7 edition of
The Wall Street Journal. The article focused on a former Wall
Street banker who decided to become a Planet Fitness franchisee.
Systems has been named the preferred vendor program of the JCC
Association of North America. Inclusion in this program makes Matrix a
supplier of cardiovascular and strength-training equipment to more than
350 JCC facilities throughout the United States and Canada.
Expresso Fitness is hosting a
two-week fundraising campaign to support the mission of the American
Diabetes Association (ADA). The fundraising campaign, Pedal for
Prevention: Expresso’s 2008 Virtual Ride-a-Thon, began on Nov. 2 and
is taking place at select fitness facilities across the country through
Nov. 16. Individuals interested in participating can sign up by creating
their own personal pledge page at www.expresso.net. Participants then
ride on any Internet-connected Expresso bike. A list of Expresso bike
locations is available at www.expresso.net. Expresso Fitness will donate
100 percent of the proceeds to the ADA.
24 Hour Fitness, San Ramon, CA, has chosen the MicroStrategy Business
Intelligence Platform for reporting on and analyzing a wide range of key
performance indicators for its 425 clubs in the United States. Club
managers, field management and corporate management can use
MicroStrategy to gain greater insights into club traffic, member
preferences, and sales and financial data to help them make better
The State of the
What do you think is the state of the industry heading into 2009?
How will the economy continue to affect the industry next year? Will
memberships increase or decrease? E-mail your thoughts to Stuart Goldman, and your
comments could be used in a future story about the state of the industry
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