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January Article Online Now
To create a five-point action plan to improve your Web site ROI in
2009, read January's
WebSavvy column, provided by Club Industry's Fitness Business
Pro and Leslie Nolen, CEO of the Radial Group and a Step by Step
columnist. Get more from your Web site by clicking here to read past
WebSavvy articles about how to get more e-newsletter subscribers, how to
analyze traffic to your Web site and how to make your site more useful.
Free Teleseminar on
30 Guerrilla Marketing Ideas
Industry expert Casey Conrad and Club Industry's Fitness Business
Pro want to help you market your facility in the new year. Learn 30
low-cost guerrilla marketing ideas you can put into action right away by
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As you enter your busiest time of year, combined with the
challenges in today’s economy, it has become even more critical to
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York Governor Proposes Health Club Tax
ALBANY, NY -- New York Gov. David Paterson called for a 4 percent
sales tax extension for health clubs in his 2009-2010 budget to combat
the largest deficit in the state's history -- a $1.7 billion
current-year shortfall and a $13.7 billion 2009-2010 deficit. Read the
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Fitness Consents to Injunction in Pennsylvania Lawsuit
DOYLESTOWN, PA -- LA Fitness has consented to an injunction that B&R
Family Fitness Center in Feasterville, PA, had requested from the Court
of Common Pleas in Bucks County, PA. B&R filed a lawsuit on Dec. 9
against the Huntingdon Valley, PA, LA Fitness, claiming that employees
of LA Fitness, which is based in Irvine, CA, are dissuading prospective
members from going to B&R by telling them B&R is on the verge of
bankruptcy, closing or has other financial problems. Read the full story.
Magazine Includes Fitness Franchises on Top 500 List
MINNEAPOLIS -- Snap Fitness Inc. topped the fitness club rankings on
the 2009 list of Entrepreneur magazine's Franchise 500. The
magazine also ranked fitness as one of eight franchising categories that
hold the most promise for 2009. Entrepreneur editors noted that
niche fitness centers would be the ones to watch in the coming year.
Read the full story.
Files Injunction to Halt Building of Swimming Pool
LEWISBURG, WV -- The Greenbrier Valley YMCA has filed an injunction
along with Greenbrier County (WV) residents and a physical therapy
business to halt the building of a swimming pool facility, according to
the Beckley (WV) Register-Herald. Read the full story.
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Hopes to Start New Year with New Rec Center
BOCA RATON, FL -- Florida Atlantic University plans to have its new
$11 million recreation and fitness center open for business when
students return to campus this month, according to a local media report.
Read the full
STAMP OUT MRSA! GymWipes Anti-Bacterial PLUS provides the highest
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Military Gym in Hawaii
KAILUA, HI -- President-elect Barack Obama started nearly every
morning of his recent Hawaiian vacation working out at Semper Fit Center
at Marine Corps Base Hawaii.
Accompanied by his wife, Michelle, and close friends, Obama spent about
an hour working out every morning, with the exception of Christmas Day,
according to media reports.
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Treatment Effective at Reducing Rural Childhood Obesity
GAINESVILLE, FL -- Group-based treatments may be an important tool
for battling childhood obesity in rural communities, a study published
in the Archives of Pediatric and Adolescent Medicine finds.
Research conducted at the University of Florida compared weight-loss
statistics for rural children in family-based or parent-only programs
versus a control group that did not participate in a weight-loss plan.
Read the full story.
Bone Health Initiative
LOS ANGELES -- The Aerobics and Fitness Association of America
(AFAA) is working with Swezey Institute of Santa Monica (CA), a bone
health institution, to provide a new way to improve bone and joint
health, according to the fitness certification association. As part of
the initiative, AFAA will reach out to select locations, including clubs
and health institutions, to promote bone and joint health.
In collaboration with the Swezey Institute, AFAA created a custom
home-exercise DVD to complement the OsteoBall -- an inflatable vinyl
ball for easy-to-do tension and resistance (isometric) exercises. An
eight-week Swezey Institute study using the OsteoBall showed that users
had an increase in muscle strength in their head, neck, hands, elbow
flexors, quads, elbow extensors and trunk. The findings were published
in the Journal of Rheumatology.
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Fit to Print
The Paul family, partners in Urban Active, Lexington, KY, as
well as other businesses, are now also partners in the Pittsburgh
Steelers. In December, the NFL approved an ownership restructuring plan
that permitted Steelers Chairman Dan Rooney to buy out his brothers
while maintaining 30 percent interest with his oldest son and Steelers
President Art Rooney II. The plan also allowed for the Pauls and other
investors to buy a stake in the team, although the family would not say
how large of a stake they have in the team. The Pauls, a longtime
Pittsburgh steel family, consists of parents Donna and Robert, sons
Larry and Stephen, and daughter Karen Zimmer.
Elements, a women-only club franchise based in Miami Beach, FL, has
launched a new stock offering program through the parent company,
elements group, according to Christopher Palumbo, founder of elements.
In addition, the company has added Neutrogena International President
Christian Bardin to its board of advisors.
introduced its WAVE Pro Elite whole-body vibration machine at the
Athletic Business Conference and Expo, held Dec. 4-6 in San Antonio. The
machine adjusts vibration forces to each user's weight, size and fitness
level. It also features a large exercise surface area, touch screen
interface, optional password protection, preset programming and variable
frequency training. WAVE (Whole-body Advanced Vibration Exercise) was
developed to help users achieve the results of vibration exercise in as
little as 15 minutes, three times a week, but with less stress on
joints, ligaments and tendons than with existing devices.
Flooring has added 32 new patterns that feature new colors, higher
color concentrations and more recycled content in the form of Nike Grind
rubber. The new designs bring the total number of pattern options to 54,
which are grouped into three areas: warm-up (neutrals), burn (reds,
oranges, yellows) and cool down (purples, blues and greens).
Which states are leading the way in ensuring children are fit? Send
your nominations and reasons for the nomination to Pam Kufahl. Your opinions may
be used in a future story on children's fitness.
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