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January.10.2009
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January Step
by Step Articles Online Now
Club Industry's Fitness Business Pro's online how-to section
helps our readers improve retention, increase sales, energize group
exercise programming and more. Visit
http://www.fitnessbusinesspro.com/stepbystep to read articles from
industry experts.
Here's what to look for in January in our Step by Step online
section:
Step
by Step: Clubs
Tom Perkins, a fitness business coach, offers tips for cutting expenses
and increasing profits.
Step
by Step: Marketing
Jim Labadie, a fitness entrepreneur, details the five mistakes made when
marketing personal training.
Step
by Step: Personal Training
Pat Rigsby, co-owner of the Fitness Consulting Group, offers tips on how
to generate more personal training referrals.
Step
by Step: Retention
Wendy Williamson, owner of Williamson Fitness Consulting, discusses how
customer service provides a return on investment.
Step
by Step: Programming
Brian Grasso, CEO for the International Youth Conditioning Association,
offers reasons for kids to do aerobic training.
If you would like to be a Step by Step columnist, please e-mail Pam
Kufahl at pam.kufahl@penton.com
with your mug shot, a one-paragraph bio and three topic ideas for
750-word how-to articles.
Free Teleseminar on
30 Guerrilla Marketing Ideas
Industry expert Casey Conrad and Club Industryʼs Fitness
Business Pro want to help you market your facility in the new year.
Learn 30 low-cost guerrilla marketing ideas that you can put into action
right away by attending this free teleseminar. Click here for more details.
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Hot News
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Planet
Fitness Sells World Gym
DOVER, NH -- The Joyce J. Cammilleri family purchased World Gym
International from Planet Fitness for undisclosed terms on Dec. 31. The
new owners purchased the World Gym brand as well as the relationship
with the franchisees. Mike Uretz , the former president and CEO who sold
World Gym to Planet Fitness in 2006, will serve as an advisor to World
Gym. Read the full story.
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Club Hopping
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Peak
Fitness Settles Lawsuit, Will Alter Business Practices
RALEIGH, NC -- Peak Fitness, which has a chain of 28 clubs in North
Carolina, settled a lawsuit with state Attorney General Roy Cooper’s
office, resulting in the club company changing its billing and refund
policies. Read the full story.
Analyst
downgrades TSI's Stock
NEW YORK -- Shares of Town Sports International (TSI) dropped Monday
after an analyst with Piper Jaffray downgraded the stock from “buy”
to “neutral.” Shares of TSI stock fell 13 cents, or 4.1 percent, to
$3.08 on Monday. Read the full story.
Group
Attempting to Save JCC Building Told It Will Be Closed
STOUGHTON, MA -- A group trying to save the Striar Jewish Community
Center building in Stoughton, MA, was told that plans are still in
effect to sell or close the building, according to the Patriot Ledger of
Quincy, MA. Read the full story.
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School Days
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University
Fitness Centers Receive Green Design Awards
BOSTON -- Two university health centers were awarded green design
awards for 2008 by the Green Education Design Showcase. Bunker Hill
Community College’s Health & Wellness Center in Charlestown, MA, won
the Green Design Concept Award, and Longwood University’s Student
Health & Fitness Center in Farmville, VA, was named a Green Judges’
Choice Winner. Read the full story.
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Tuberculosis, HIV-1 and the Norwalk virus. Alcohol Free, Phenol Free and
Bleach Free. 2XL Corporation. www.gymwipes.com 888 977-3726
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Boot Camp
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Army
Opens New Fitness Assessment Facility
LEAVENWORTH, KS -- On Jan. 7, the Army officially opened a new $1
million satellite facility of the Army's Physical Fitness Research
Institute (APFRI) at Fort Leavenworth, KS, on the Command and General
Staff College (CGSC) annex. Read the full story.
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ABC Financial Services
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and onsite training and support — are designed to help your
business succeed. As Industry veterans, our leaders at ABC know exactly
what you're going through. Our business is to focus on your business. It
all begins and ends with you.
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information.
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Industry Beat
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Survey
Finds Americans Won’t Give Up Health Clubs, Despite Economy
HASTINGS, MN -- A recent consumer survey finds that the majority of
Americans are unwilling to give up their fitness club memberships in a
tightening economy, but many are taking cost into consideration. Read
the full story.
Lower
Physical Activity Not Sole Cause of Obesity Epidemic, Study
Finds
MAYWOOD, IL -- Reduced physical activity may not be the main culprit
in the obesity epidemic, a study by Loyola University in Chicago finds.
Instead, attention to dietary intake plus exercise may be the best
formula to combat obesity. Read the full story.
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needs while still remaining affordable.
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renovation!
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Fit to Print
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In Brief...
A former Life Fitness employee in Olympia, WA, was arrested and
pleaded not guilty to first-degree theft and possession of stolen
property for allegedly taking fitness equipment that had been traded in
or repurchased by the company, then reselling it, according to The
Olympian (WA). Lawrence Ruiz is accused of stealing equipment valued
at more than $117,000. Ruiz allegedly refurbished the equipment, removed
the serial numbers and resold the equipment to athletic clubs, according
to court papers. The practice is alleged to have been taking place since
2001, and Life Fitness began investigating the alleged thefts in 2007,
the newspaper reports.
24 Hour Fitness renewed its partnership with “The Biggest
Loser,” which premiered its seventh season on Tuesday. For the third
season in a row, 24 Hour will send personal trainers on home visits with
eliminated contestants to help them continue to meet their fitness
goals. 24 Hour has also provided contestants with their own in-home
exercise tools, including mats, stability balls and conditioning
bands.
Inside
Manufacturers
Fitness Formula Clubs, Chicago, has teamed with DMX Inc., a sensory service company, to
provide mobile messaging to its members. Fitness Formula provides a
text-in code that allows potential and existing customers a way to opt
in to receive fitness tips for the year. It also enters customers into a
promotion to win a free membership. Mobile messaging lets clubs gather
demographic information about consumers, and the opt-in function means
no consumer is contacted unwillingly.
The patent-pending NeuroActive Bike made its debut at Lady of
America fitness centers this month. Physician-owned Brain Center America
designed the bike so users can combine cardio and brain workouts on a
recumbent stationary bike with a specially adapted, interactive
brain-training program on a PC screen. Users can select from 22
brain-stimulating exercises using a wireless mouse to train different
parts of the brain as they pedal.
A digital fitness music label titled Don’t Quit Music was
launched by Universal Music
Enterprises, a division of Universal Music Group, and Jake Steinfeld
of Body By Jake to create
category-specific workout music. The music will be available in major
formats, such as digital downloads, CDs and MP3 files, from digital
partners, including iTunes, Rhapsody and Amazon.com. Body By Jake
customers will be offered the music across multiple platforms, and
ExerciseTV, which Steinfeld founded, also will provide exposure for the
new line.
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Speaking Out
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Children's
Fitness
Which states are leading the way in ensuring children are fit? Send
your nominations and reasons for the nomination to Pam Kufahl. Your opinions may
be used in a future story on children's fitness.
Interested in advertising in Newsbeat? For more information,
click here.
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