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Hot News
Planet Fitness Sells World Gym
Club Hopping
Peak Fitness Settles Lawsuit, Will Alter Business Practices
Analyst downgrades TSI's Stock
Group Attempting to Save JCC Building Told It Will Be Closed
School Days
University Fitness Centers Receive Green Design Awards
Boot Camp
Army Opens New Fitness Assessment Facility
Industry Beat
Survey Finds Americans Won’t Give Up Health Clubs, Despite Economy
Lower Physical Activity Not Sole Cause of Obesity Epidemic, Study Finds
Fit to Print
In Brief...
Inside Manufacturers
Speaking Out
Children's Fitness
Ask the Experts
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January.10.2009
January Step by Step Articles Online Now
Club Industry's Fitness Business Pro's online how-to section helps our readers improve retention, increase sales, energize group exercise programming and more. Visit http://www.fitnessbusinesspro.com/stepbystep to read articles from industry experts.

Here's what to look for in January in our Step by Step online section:

Step by Step: Clubs
Tom Perkins, a fitness business coach, offers tips for cutting expenses and increasing profits.

Step by Step: Marketing
Jim Labadie, a fitness entrepreneur, details the five mistakes made when marketing personal training.

Step by Step: Personal Training
Pat Rigsby, co-owner of the Fitness Consulting Group, offers tips on how to generate more personal training referrals.

Step by Step: Retention
Wendy Williamson, owner of Williamson Fitness Consulting, discusses how customer service provides a return on investment.

Step by Step: Programming
Brian Grasso, CEO for the International Youth Conditioning Association, offers reasons for kids to do aerobic training.

If you would like to be a Step by Step columnist, please e-mail Pam Kufahl at pam.kufahl@penton.com with your mug shot, a one-paragraph bio and three topic ideas for 750-word how-to articles.

Free Teleseminar on 30 Guerrilla Marketing Ideas
Industry expert Casey Conrad and Club Industryʼs Fitness Business Pro want to help you market your facility in the new year. Learn 30 low-cost guerrilla marketing ideas that you can put into action right away by attending this free teleseminar. Click here for more details.

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As you enter your busiest time of year, combined with the challenges in today’s economy, it has become even more critical to encourage and recognize member participation.

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Contact us today to learn how we are helping hundreds of clients automate and manage member communications and improve service levels

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Info@RetentionManagement.com
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Hot News
Planet Fitness Sells World Gym
DOVER, NH -- The Joyce J. Cammilleri family purchased World Gym International from Planet Fitness for undisclosed terms on Dec. 31. The new owners purchased the World Gym brand as well as the relationship with the franchisees. Mike Uretz , the former president and CEO who sold World Gym to Planet Fitness in 2006, will serve as an advisor to World Gym. Read the full story.

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Club Hopping
Peak Fitness Settles Lawsuit, Will Alter Business Practices
RALEIGH, NC -- Peak Fitness, which has a chain of 28 clubs in North Carolina, settled a lawsuit with state Attorney General Roy Cooper’s office, resulting in the club company changing its billing and refund policies. Read the full story.

Analyst downgrades TSI's Stock
NEW YORK -- Shares of Town Sports International (TSI) dropped Monday after an analyst with Piper Jaffray downgraded the stock from “buy” to “neutral.” Shares of TSI stock fell 13 cents, or 4.1 percent, to $3.08 on Monday. Read the full story.

Group Attempting to Save JCC Building Told It Will Be Closed
STOUGHTON, MA -- A group trying to save the Striar Jewish Community Center building in Stoughton, MA, was told that plans are still in effect to sell or close the building, according to the Patriot Ledger of Quincy, MA. Read the full story.

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School Days
University Fitness Centers Receive Green Design Awards
BOSTON -- Two university health centers were awarded green design awards for 2008 by the Green Education Design Showcase. Bunker Hill Community College’s Health & Wellness Center in Charlestown, MA, won the Green Design Concept Award, and Longwood University’s Student Health & Fitness Center in Farmville, VA, was named a Green Judges’ Choice Winner. Read the full story.

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Boot Camp
Army Opens New Fitness Assessment Facility
LEAVENWORTH, KS -- On Jan. 7, the Army officially opened a new $1 million satellite facility of the Army's Physical Fitness Research Institute (APFRI) at Fort Leavenworth, KS, on the Command and General Staff College (CGSC) annex. Read the full story.

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ABC Financial Services

All aspects of ABC Financial — billing, club management software and onsite training and support — are designed to help your business succeed. As Industry veterans, our leaders at ABC know exactly what you're going through. Our business is to focus on your business. It all begins and ends with you.

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Industry Beat
Survey Finds Americans Won’t Give Up Health Clubs, Despite Economy
HASTINGS, MN -- A recent consumer survey finds that the majority of Americans are unwilling to give up their fitness club memberships in a tightening economy, but many are taking cost into consideration. Read the full story.

Lower Physical Activity Not Sole Cause of Obesity Epidemic, Study Finds
MAYWOOD, IL -- Reduced physical activity may not be the main culprit in the obesity epidemic, a study by Loyola University in Chicago finds. Instead, attention to dietary intake plus exercise may be the best formula to combat obesity. Read the full story.

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Fit to Print
In Brief...

  • A former Life Fitness employee in Olympia, WA, was arrested and pleaded not guilty to first-degree theft and possession of stolen property for allegedly taking fitness equipment that had been traded in or repurchased by the company, then reselling it, according to The Olympian (WA). Lawrence Ruiz is accused of stealing equipment valued at more than $117,000. Ruiz allegedly refurbished the equipment, removed the serial numbers and resold the equipment to athletic clubs, according to court papers. The practice is alleged to have been taking place since 2001, and Life Fitness began investigating the alleged thefts in 2007, the newspaper reports.
  • 24 Hour Fitness renewed its partnership with “The Biggest Loser,” which premiered its seventh season on Tuesday. For the third season in a row, 24 Hour will send personal trainers on home visits with eliminated contestants to help them continue to meet their fitness goals. 24 Hour has also provided contestants with their own in-home exercise tools, including mats, stability balls and conditioning bands.


  • Inside Manufacturers
  • Fitness Formula Clubs, Chicago, has teamed with DMX Inc., a sensory service company, to provide mobile messaging to its members. Fitness Formula provides a text-in code that allows potential and existing customers a way to opt in to receive fitness tips for the year. It also enters customers into a promotion to win a free membership. Mobile messaging lets clubs gather demographic information about consumers, and the opt-in function means no consumer is contacted unwillingly.
  • The patent-pending NeuroActive Bike made its debut at Lady of America fitness centers this month. Physician-owned Brain Center America designed the bike so users can combine cardio and brain workouts on a recumbent stationary bike with a specially adapted, interactive brain-training program on a PC screen. Users can select from 22 brain-stimulating exercises using a wireless mouse to train different parts of the brain as they pedal.
  • A digital fitness music label titled Don’t Quit Music was launched by Universal Music Enterprises, a division of Universal Music Group, and Jake Steinfeld of Body By Jake to create category-specific workout music. The music will be available in major formats, such as digital downloads, CDs and MP3 files, from digital partners, including iTunes, Rhapsody and Amazon.com. Body By Jake customers will be offered the music across multiple platforms, and ExerciseTV, which Steinfeld founded, also will provide exposure for the new line.


  • Speaking Out
    Children's Fitness
    Which states are leading the way in ensuring children are fit? Send your nominations and reasons for the nomination to Pam Kufahl. Your opinions may be used in a future story on children's fitness.

    Interested in advertising in Newsbeat? For more information, click here.

    Ask the Experts
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    Have a question regarding
    Referral, Reward and Loyalty Programs?
    Ask Maria Parrella-Turco, Executive Director, fitRewards and Senior Partner, New Paradigm Partners

    Q:
    I understand that my members’ points will be deposited into a personal account. How are the points tracked and do I have to do this manually?
    A: FitRewards works with your club’s management software so that the banking of points is easy and not done manually! Behaviors such as usage...read more.

    Submit Your Question
    Read All Questions and Answers



     


    Have a question regarding
    Club Management Software?
    Ask Michael Scott Scudder, Club Management Expert

    Q:
    The future of music license?
    A: There is much concern about the increased music license prices that appears on the horizon. What looks like a negative is actually creating a positive...read more.

    Submit Your Question
    Read All Questions and Answers





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