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March Article Online Now
To learn the benefits of a Web site blog, read March’s WebSavvy
column, provided by Club Industry's Fitness Business Pro and
Leslie Nolen, CEO of the Radial
Group and a Step
by Step columnist. Get more from your Web site by clicking here to read past
WebSavvy articles about how to get more e-newsletter subscribers, how to
analyze traffic to your Web site and how to make your site more useful.
Have a question regarding
Reward and Loyalty Programs?
Ask Maria Parrella-Turco, Executive Director, fitRewards and Senior
Partner, New Paradigm Partners
Q: Any tips on how I can strengthen my
membership base via new sales and better retention?
A: During this recession consumers are still spending
money, however they are more critical with their buying decisions.
According to a recent study conducted by the department of consumer
affairs, health clubs memberships made the top 10 list of what consumers
are still buying...read more.
All Questions and Answers
Have a question regarding
Ask Michael Scott Scudder, Club Management Expert
Q: Hi, my name is Tera and I am a personal
trainer. My question is when I get a potential client, how in the world
do I close the deal? I get really uncomfortable at the end of my
consultation appointments for some reason and I know that they know.
A: Sounds like you are uncomfortable asking for money.
First off, it's not a "deal" you're seeking, it's the "building of a
relationship of trust" with a human being. They have to trust that you
can help them to succeed at what they want in regards to their personal
wellness objectives...you have to trust that you're worth spending money
with to do that...read
Questions and Answers
Retention Management’s automated email communication programs
have the solutions for your club in today’s turbulent economy.
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• Drive Sales with Prospect Email Services – New for 2009
Visit us at the 2009 IHRSA Tradeshow March 17th- 19th — Booth 2725
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Shows Slight Improvement in 2008 Club Performance
BOSTON -- A survey of 14 leading U.S. health club companies found
that membership dues revenue and nondues revenue improved slightly in
2008, according to the International Health, Racquet and Sportsclub
Association (IHRSA) Annual Financial Index. The companies in the index,
which demonstrates the financial performance of a sample of the
commercial health club industry, represented 183 facilities.
Read the full story.
What’s your economic survival plan?
Improve your cash flow, battle member attrition, and stay in control of
critical financial information with the help of ASF
International. Call us today or visit us at booth #1426 at the
IHRSA show to find out how we can help you emerge from this
recession stronger than ever.
Fitness Acquires Two Nevada Clubs
McLEAN, VA -- Titan Fitness has acquired two Gold’s Gym locations
in Reno, NV, and Sparks, NV, for an undisclosed price, the company
announced. At 16 clubs, Titan, McLean, VA, is one of the largest
Gold’s Gym franchisees in the United States.
Read the full story.
Club in Former Women-Only Club Space Closes
SANTA ROSA, CA -- Body Zone Fitness, which took over the space
formerly occupied by Body Central, closed its doors last week, according
to the Santa Rosa Press Democrat. Body Central was the women-only
club that closed a few months after a judge ruled in a lawsuit that it
must admit men as members. Read the full story.
Club Faces Foreclosure
FAYETTEVILLE, AR -- Fayetteville Athletic Club (FAC) faces a
foreclosure lawsuit claiming the club is in default on debt totaling
more than $10 million, according to the Northwest Arkansas Times.
Read the full story.
of America Partners with eDiets.com on Meal Delivery
FORT LAUDERDALE, FL -- Two weeks ago, eDiets.com said it had
completed the first phase of a marketing program to promote its
partnership with Lady of America fitness facilities. The online diet Web
site ships pre-portioned meals to a member’s home or office. Read the
MOTUS USA brings a fresh new
approach to fitness, offering comprehensive solutions in commercial
grade Cardio, Strength, Indoor Cycling Bikes (The hot M-Racing Series!),
Pilates and Fully-Integrated Entertainment Options. With 13 years of
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Celebrate National Recreational Sports & Fitness Day
CORVALLIS, OR -- To honor the founding of the National
Intramural-Recreational Sports Association (NIRSA) on Feb. 22, 1950,
universities around the country celebrated National Recreational Sports
& Fitness (NRSF) Day last month. In 1999, NIRSA members proclaimed Feb.
22 as a day for nationwide focus on the positive benefits of
recreational sports, fitness and wellness. Read the full story.
STAMP OUT MRSA! GymWipes Anti-Bacterial PLUS provides the highest
level of disinfectant wipes for all health club and equipment surfaces.
The freshly scented formula is effective against E.coli, Staph, MRSA,
Tuberculosis, HIV-1 and the Norwalk virus. Alcohol Free, Phenol Free and
Bleach Free. 2XL Corporation. www.gymwipes.com 888 977-3726
Test Assesses Marines’ Combat Preparedness
CAMP PENDLETON, CA -- Talk about a boot-camp style workout! Marines
across the country are preparing for the Combat Fitness Test (CFT) that
all active-duty personnel and reserves must take by March 31. Read the
ABC Financial Services
All aspects of ABC Financial billing, club management software
and onsite training and support are designed to help your
business succeed. As Industry veterans, our leaders at ABC know exactly
what you're going through. Our business is to focus on your business. It
all begins and ends with you.
Click here for more
Domestic Sales Increase 25 Percent in 2008
COTTAGE GROVE, WI -- Matrix Fitness Systems’ 2008 U.S. sales
increased by 25.7 percent over the corresponding 2007 period, according
to Johnson Health Tech North America Corp. Globally, sales grew 25.1
percent over the prior year. The private company would not disclose its
net income, nor would it disclose actual dollar figures for sales. Read
the full story.
Gene Research May Lead to Weight-Control Drugs
LONDON -- In the future, people may be able to take a pill to
control their obesity. That is, if recent research on the so-called
obesity gene leads where German scientists say it could. Read the full
Turn The Ordinary Into Extraordinary…
Is your facility outdated? Get back into the trends! Let RFCY
Architectural Design firm create you a facility of your dreams! Our
award winning designs and budget conscientious solutions sets us apart
from the competition. RFCY will give any facility the updated look it
needs while still remaining affordable.
Why go with any other firm? Let RFCY handle your next build or
Phone No: 877.RFCYNET
Fit to Print
The new Gold’s Gym in Tooele, UT, became the chain’s first
franchise to achieve $1 million in sales during its first month of
business. The Tooele location set the company’s single month sales
record for new membership revenue in January 2009. Mary Littlebrant,
vice president of sales and marketing for Gold’s Gym of Utah, led the
gym’s four-person sales team.
The Carmel (NY) Fitness and Racquet Club, which had been in business
for 32 years, recently closed its doors. The club’s founder, Nick
Dagnone, transferred the club operation in March 2008 to Judy Terlizzi
through an agreement in which she would rent the facility for $25,000 a
month with an option to purchase, according to The Journal News
of White Plains, NY. Dagnone told the newspaper he had not been paid
rent since September and sued Terlizzi in state Supreme Court. There was
no indication when or if the club would reopen.
CheckFree is now known as Fiserv, the company that
acquired CheckFree in 2007 for $4.4 billion. Fiserv also announced last
week that the CheckFree Health and Fitness business unit will now be
called Club Solutions. The health and fitness unit focuses on club
management software and other services for the fitness industry, such as
electronic payments. It has 120 employees and offices in Webster, TX;
Dublin, OH; Norcross, GA; and Wokingham, England.
Club Industry East focuses on the key issues for operators of all
types of facilities in today’s market: targeting the right audience,
providing time-efficient programs, ramping up ancillary revenue,
controlling costs and beating low-cost competitors.
Learn at 85+ seminars in 9 tracks. Register now: www.clubindustryshow.com
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