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Hot News
Index Shows Slight Improvement in 2008 Club Performance
Club Hopping
Titan Fitness Acquires Two Nevada Clubs
California Club in Former Women-Only Club Space Closes
Arkansas Club Faces Foreclosure
Lady of America Partners with eDiets.com on Meal Delivery
School Days
Universities Celebrate National Recreational Sports & Fitness Day
Boot Camp
Fitness Test Assesses Marines’ Combat Preparedness
Industry Beat
Matrix’s Domestic Sales Increase 25 Percent in 2008
Fat Gene Research May Lead to Weight-Control Drugs
Fit to Print
In Brief...
Inside Manufacturers...
Speaking Out
We Want to Hear From You
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March.2.2009
WebSavvy’s March Article Online Now
To learn the benefits of a Web site blog, read March’s WebSavvy column, provided by Club Industry's Fitness Business Pro and Leslie Nolen, CEO of the Radial Group and a Step by Step columnist. Get more from your Web site by clicking here to read past WebSavvy articles about how to get more e-newsletter subscribers, how to analyze traffic to your Web site and how to make your site more useful.

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Have a question regarding
Referral, Reward and Loyalty Programs?
Ask Maria Parrella-Turco, Executive Director, fitRewards and Senior Partner, New Paradigm Partners

Q:
Any tips on how I can strengthen my membership base via new sales and better retention?
A: During this recession consumers are still spending money, however they are more critical with their buying decisions. According to a recent study conducted by the department of consumer affairs, health clubs memberships made the top 10 list of what consumers are still buying...read more.

Submit Your Question
Read All Questions and Answers



 


Have a question regarding
Club Management Software?
Ask Michael Scott Scudder, Club Management Expert

Q:
Hi, my name is Tera and I am a personal trainer. My question is when I get a potential client, how in the world do I close the deal? I get really uncomfortable at the end of my consultation appointments for some reason and I know that they know.
A: Sounds like you are uncomfortable asking for money. First off, it's not a "deal" you're seeking, it's the "building of a relationship of trust" with a human being. They have to trust that you can help them to succeed at what they want in regards to their personal wellness objectives...you have to trust that you're worth spending money with to do that...read more.

Submit Your Question
Read All Questions and Answers



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Hot News
Index Shows Slight Improvement in 2008 Club Performance
BOSTON -- A survey of 14 leading U.S. health club companies found that membership dues revenue and nondues revenue improved slightly in 2008, according to the International Health, Racquet and Sportsclub Association (IHRSA) Annual Financial Index. The companies in the index, which demonstrates the financial performance of a sample of the commercial health club industry, represented 183 facilities. Read the full story.

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What’s your economic survival plan?
Improve your cash flow, battle member attrition, and stay in control of critical financial information with the help of ASF International. Call us today or visit us at booth #1426 at the IHRSA show to find out how we can help you emerge from this recession stronger than ever.

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1.800.227.3859

Club Hopping
Titan Fitness Acquires Two Nevada Clubs
McLEAN, VA -- Titan Fitness has acquired two Gold’s Gym locations in Reno, NV, and Sparks, NV, for an undisclosed price, the company announced. At 16 clubs, Titan, McLean, VA, is one of the largest Gold’s Gym franchisees in the United States. Read the full story.

California Club in Former Women-Only Club Space Closes
SANTA ROSA, CA -- Body Zone Fitness, which took over the space formerly occupied by Body Central, closed its doors last week, according to the Santa Rosa Press Democrat. Body Central was the women-only club that closed a few months after a judge ruled in a lawsuit that it must admit men as members. Read the full story.

Arkansas Club Faces Foreclosure
FAYETTEVILLE, AR -- Fayetteville Athletic Club (FAC) faces a foreclosure lawsuit claiming the club is in default on debt totaling more than $10 million, according to the Northwest Arkansas Times. Read the full story.

Lady of America Partners with eDiets.com on Meal Delivery
FORT LAUDERDALE, FL -- Two weeks ago, eDiets.com said it had completed the first phase of a marketing program to promote its partnership with Lady of America fitness facilities. The online diet Web site ships pre-portioned meals to a member’s home or office. Read the full story.

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School Days
Universities Celebrate National Recreational Sports & Fitness Day
CORVALLIS, OR -- To honor the founding of the National Intramural-Recreational Sports Association (NIRSA) on Feb. 22, 1950, universities around the country celebrated National Recreational Sports & Fitness (NRSF) Day last month. In 1999, NIRSA members proclaimed Feb. 22 as a day for nationwide focus on the positive benefits of recreational sports, fitness and wellness. Read the full story.

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Boot Camp
Fitness Test Assesses Marines’ Combat Preparedness
CAMP PENDLETON, CA -- Talk about a boot-camp style workout! Marines across the country are preparing for the Combat Fitness Test (CFT) that all active-duty personnel and reserves must take by March 31. Read the full story.

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ABC Financial Services

All aspects of ABC Financial — billing, club management software and onsite training and support — are designed to help your business succeed. As Industry veterans, our leaders at ABC know exactly what you're going through. Our business is to focus on your business. It all begins and ends with you.

Click here for more information.

Industry Beat
Matrix’s Domestic Sales Increase 25 Percent in 2008
COTTAGE GROVE, WI -- Matrix Fitness Systems’ 2008 U.S. sales increased by 25.7 percent over the corresponding 2007 period, according to Johnson Health Tech North America Corp. Globally, sales grew 25.1 percent over the prior year. The private company would not disclose its net income, nor would it disclose actual dollar figures for sales. Read the full story.

Fat Gene Research May Lead to Weight-Control Drugs
LONDON -- In the future, people may be able to take a pill to control their obesity. That is, if recent research on the so-called obesity gene leads where German scientists say it could. Read the full story.

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Fit to Print
In Brief...
  • The new Gold’s Gym in Tooele, UT, became the chain’s first franchise to achieve $1 million in sales during its first month of business. The Tooele location set the company’s single month sales record for new membership revenue in January 2009. Mary Littlebrant, vice president of sales and marketing for Gold’s Gym of Utah, led the gym’s four-person sales team.
  • The Carmel (NY) Fitness and Racquet Club, which had been in business for 32 years, recently closed its doors. The club’s founder, Nick Dagnone, transferred the club operation in March 2008 to Judy Terlizzi through an agreement in which she would rent the facility for $25,000 a month with an option to purchase, according to The Journal News of White Plains, NY. Dagnone told the newspaper he had not been paid rent since September and sued Terlizzi in state Supreme Court. There was no indication when or if the club would reopen.


  • Inside Manufacturers...
  • CheckFree is now known as Fiserv, the company that acquired CheckFree in 2007 for $4.4 billion. Fiserv also announced last week that the CheckFree Health and Fitness business unit will now be called Club Solutions. The health and fitness unit focuses on club management software and other services for the fitness industry, such as electronic payments. It has 120 employees and offices in Webster, TX; Dublin, OH; Norcross, GA; and Wokingham, England.


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    Speaking Out
    We Want to Hear From You
    Tell us what you think about some of the topics we’ve been blogging about: new Gold’s Gym leadership, Wii lawsuit, AEDs and more. Read the blog and add your comments.

    Interested in advertising in Newsbeat? For more information, click here.



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