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March.10.2009
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March Step by
Step Articles Online Now
Club Industry’s Fitness Business Pro’s online how-to
section has been updated to include stories about Clubs,
Design,
Programming,
Personal
Training and Retention.
Visit www.fitnessbusinesspro.com/
stepbystep to read articles from industry experts.
ADVERTISEMENT
Retention Management’s automated email communication programs
have the solutions for your club in today’s turbulent economy.
• Retain More Members
• Maximize New Member Sales
• Increase Ancillary Revenues and Referrals
• Drive Sales with Prospect Email Services – New for 2009
Visit us at the 2009 IHRSA Tradeshow March 17th- 19th — Booth 2725
Because now, more than ever – Every Member Matters!
800.951.8048 ext 1
Info@RetentionManagement.com
www.RetentionManagement.com
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Hot News
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Survey
Indicates IHRSA Clubs Performed Well in January 2009
BOSTON -- January 2009 might not have been as difficult for club
operators as some thought, if results from an online survey by the
International Health, Racquet and Sportsclub Association (IHRSA) are
correct. Sixty-eight percent of those surveyed said that total revenue
in January 2009 was much better, better or equal to January 2008.
Sixty-seven percent said that total memberships were much better, better
or equal this January compared to last while 65 percent said that new
membership sales were much better, better or equal to January 2008. Read
the full story.
ADVERTISEMENT
What’s your economic survival plan?
Improve your cash flow, battle member attrition, and stay in control of
critical financial information with the help of ASF
International. Call us today or visit us at booth #1426 at the
IHRSA show to find out how we can help you emerge from this
recession stronger than ever.
www.asfinternational.com
1.800.227.3859
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Club Hopping
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New
Clubs Increase TSI Revenue in Fourth Quarter
NEW YORK -- Town Sports International Holdings Inc. (TSI), New York,
reported an increase in both fourth quarter and full-year 2008 revenue
last week, but much of that increase was due to new club openings. Read
the full story.
LA
Fitness Trainer Rescued from Boat
TAMPA, FL -- Nick Schuyler, the man who was rescued on March 2 after
the boat he was riding on flipped in the Gulf of Mexico, is a personal
trainer at an LA Fitness in Lutz, FL. Read the full story.
HFC
Announces Revenue Increase in Year-End and Fourth Quarter 2008
MINNEAPOLIS -- Health Fitness Corp. (HFC), Minneapolis, had an
increase in revenue both in fourth quarter 2008 and for the year 2008,
the company announced last Wednesday in a conference call with analysts.
Read the full story.
Shooting
Outside Michigan Y Leaves Two Wounded
GRAND RAPIDS, MI -- Gunshots were fired last Tuesday night outside
the David D. Hunting YMCA in downtown Grand Rapids, MI, leaving two
people with gunshot wounds to their legs, according to the Grand
Rapids Press. Read the full story.
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approach to fitness, offering comprehensive solutions in commercial
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Pilates and Fully-Integrated Entertainment Options. With 13 years of
industry experience, we know that IN TIMES LIKE THESE YOU NEED A
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Call Today 866.668.8766
Click here for more information
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School Days
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Missouri
State University Revises Rec Center Project Because of Budget
Woes
SPRINGFIELD, MO -- Rather than renovate the McDonald Arena at
Missouri State University (MSU) to add a student recreation center,
state budget woes prompted MSU officials recently to announce plans to
build a new student recreation center. Read the full story.
ADVERTISEMENT
STAMP OUT MRSA! GymWipes Anti-Bacterial PLUS provides the highest
level of disinfectant wipes for all health club and equipment surfaces.
The freshly scented formula is effective against E.coli, Staph, MRSA,
Tuberculosis, HIV-1 and the Norwalk virus. Alcohol Free, Phenol Free and
Bleach Free. 2XL Corporation. www.gymwipes.com 888 977-3726
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Boot Camp
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Navy,
Marines Participate in ‘Crews Into Shape’ Challenge
PORTSMOUTH, VA -- The ninth annual Crews Into Shape challenge,
sponsored by the Navy and Marine Corps Public Health Center (NMCPHC), is
running from March 1-28 this year. Read the full story.
ADVERTISEMENT
ABC Financial Services
All aspects of ABC Financial — billing, club management software
and onsite training and support — are designed to help your
business succeed. As Industry veterans, our leaders at ABC know exactly
what you're going through. Our business is to focus on your business. It
all begins and ends with you.
Click here for more
information.
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Industry Beat
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Texas
Bill Could Limit Teen Tanning
FORT WORTH, TX -- A bill introduced in the Texas legislature would
require anyone under 18 to have a written doctor’s consent before
using a tanning bed. Read the full story.
ADVERTISEMENT
Turn The Ordinary Into Extraordinary…
Is your facility outdated? Get back into the trends! Let RFCY
Architectural Design firm create you a facility of your dreams! Our
award winning designs and budget conscientious solutions sets us apart
from the competition. RFCY will give any facility the updated look it
needs while still remaining affordable.
Why go with any other firm? Let RFCY handle your next build or
renovation!
E-mail: Info@rfcy.net
Website: www.rfcyfitness.net
Phone No: 877.RFCYNET
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Fit to Print
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In Brief...
The Institute of Medicine and The Bravewell Collaborative
convened a meeting on integrative medicine Feb. 25-27 to examine the
ways in which a proactive approach to wellness could be encoded into the
nation’s health care policies. In addition to reviewing the current
state of integrative medicine, the meeting organizers sought to identify
priorities for an agenda moving forward. View videocasts from the
conference on its Web
site.
The owner of a club in Pawtucket, RI, has been charged with
first-degree arson for allegedly burning down his club, multiple media
outlets report. Pawtucket police say Gary Gaudreau, 71, set fire to the
Physique Company in the early morning of March 2. The fire occurred
during a raging snowstorm. Fire officials say no one was injured during
the blaze, but two antique cars were damaged after flames spread to
nearby garages.
The Oakland Athletic Club, an exclusive fitness club in downtown
Birmingham, MI, is closing in June, according to the Birmingham
Eccentric. The club catered to everybody from power brokers to
homemakers. The current economic climate and an increase in rent
prompted the decision, a partner in the club says. The club opened in
1995 and had 1,500 members and employed 30 people at its peak. Golfer
Tiger Woods and actor Gabriel Byrne worked out at the club when they
were in the area.
Inside
Manufacturers
Retention
Management launched a new prospect e-mail program as part of its
member communication service. An expansion of its automated e-mail
services, the program provides clubs with the tools to increase sales
traffic. The program includes an easy-to-use Web interface to create
text or HTML prospecting e-mails. It also includes follow-up with guest
traffic, lead lists and former members. In addition, e-mails sent
through Retention Management’s certified systems are designed to get
past spam filters.
Sales Makers International is launching Joinonline247.com next week
at the International Health, Racquet and Sportsclub Association trade
show (booth No. 5674) in San Francisco. This product allows clubs to
sell memberships online 24/7 via the Internet. A simple link is attached
to a club’s Web site that takes prospects on a virtual tour of the
club where they can view the club, download a guest pass, book a tour or
join online.
SportsArt Fitness is
partnering with York Barbell
as both companies enhance their offerings on opposite coasts. Sports Art
Fitness, which is based in Woodinville, WA, will now use some of
York’s warehousing in Pennsylvania. In return, York, which is based in
York, PA, will have warehousing at SportsArt’s Washington facility.
The two companies expect the arrangement to reduce freight costs,
improve customer convenience and allow for better service to customers
and dealer networks.
In its first year offering Power Plate vibration training
programs, East Bank Club, Chicago, increased its overall training
revenue by 10 percent after conducting 1,800 group classes and more than
1,000 one-on-one sessions. “Power Plate training has brought new
members to our club and opened the door to small group personal training
in a way that had not been tapped into previously at East Bank Club,”
says Gretchen Collins, director of fitness at East Bank Club.
ADVERTISEMENT
Club Industry East focuses on the key issues for operators of all
types of facilities in today’s market: targeting the right audience,
providing time-efficient programs, ramping up ancillary revenue,
controlling costs and beating low-cost competitors.
Learn at 85+ seminars in 9 tracks. Register now: www.clubindustryshow.com
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Speaking Out
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We Want to Hear From You
Share with us the safety measures that you are taking to make your
facility’s pool(s) safer this summer and you could be included in an
upcoming feature on aquatic safety at fitness facility pools. Please
send your comments to stephanie.bloyd@penton.com.
Interested in advertising in Newsbeat? For more information,
click here.
ADVERTISEMENT
 
Have a question regarding
Referral,
Reward and Loyalty Programs?
Ask Maria Parrella-Turco, Executive Director, fitRewards and Senior
Partner, New Paradigm Partners
 Q: Any tips on how I can strengthen my
membership base via new sales and better retention?
A: During this recession consumers are still spending
money, however they are more critical with their buying decisions.
According to a recent study conducted by the department of consumer
affairs, health clubs memberships made the top 10 list of what consumers
are still buying...read more.
Submit
Your Question
Read
All Questions and Answers
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Have a question regarding
Club Management
Software?
Ask Michael Scott Scudder, Club Management Expert
 Q: Hi, my name is Tera and I am a personal
trainer. My question is when I get a potential client, how in the world
do I close the deal? I get really uncomfortable at the end of my
consultation appointments for some reason and I know that they know.
A: Sounds like you are uncomfortable asking for money.
First off, it's not a "deal" you're seeking, it's the "building of a
relationship of trust" with a human being. They have to trust that you
can help them to succeed at what they want in regards to their personal
wellness objectives...you have to trust that you're worth spending money
with to do that...read
more.
Submit
Your Question
Read All
Questions and Answers
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