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Hot News
Survey Indicates IHRSA Clubs Performed Well in January 2009
Club Hopping
New Clubs Increase TSI Revenue in Fourth Quarter
LA Fitness Trainer Rescued from Boat
HFC Announces Revenue Increase in Year-End and Fourth Quarter 2008
Shooting Outside Michigan Y Leaves Two Wounded
School Days
Missouri State University Revises Rec Center Project Because of Budget Woes
Boot Camp
Navy, Marines Participate in ‘Crews Into Shape’ Challenge
Industry Beat
Texas Bill Could Limit Teen Tanning
Fit to Print
In Brief...
Inside Manufacturers
Speaking Out
We Want to Hear From You
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March.10.2009
March Step by Step Articles Online Now
Club Industry’s Fitness Business Pro’s online how-to section has been updated to include stories about Clubs, Design, Programming, Personal Training and Retention. Visit www.fitnessbusinesspro.com/ stepbystep to read articles from industry experts.

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Retention Management’s automated email communication programs have the solutions for your club in today’s turbulent economy.

• Retain More Members
• Maximize New Member Sales
• Increase Ancillary Revenues and Referrals
• Drive Sales with Prospect Email Services – New for 2009

Visit us at the 2009 IHRSA Tradeshow March 17th- 19th — Booth 2725

Because now, more than ever – Every Member Matters!

800.951.8048 ext 1
Info@RetentionManagement.com
www.RetentionManagement.com

Hot News
Survey Indicates IHRSA Clubs Performed Well in January 2009
BOSTON -- January 2009 might not have been as difficult for club operators as some thought, if results from an online survey by the International Health, Racquet and Sportsclub Association (IHRSA) are correct. Sixty-eight percent of those surveyed said that total revenue in January 2009 was much better, better or equal to January 2008. Sixty-seven percent said that total memberships were much better, better or equal this January compared to last while 65 percent said that new membership sales were much better, better or equal to January 2008. Read the full story.

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What’s your economic survival plan?
Improve your cash flow, battle member attrition, and stay in control of critical financial information with the help of ASF International. Call us today or visit us at booth #1426 at the IHRSA show to find out how we can help you emerge from this recession stronger than ever.

www.asfinternational.com
1.800.227.3859

Club Hopping
New Clubs Increase TSI Revenue in Fourth Quarter
NEW YORK -- Town Sports International Holdings Inc. (TSI), New York, reported an increase in both fourth quarter and full-year 2008 revenue last week, but much of that increase was due to new club openings. Read the full story.

LA Fitness Trainer Rescued from Boat
TAMPA, FL -- Nick Schuyler, the man who was rescued on March 2 after the boat he was riding on flipped in the Gulf of Mexico, is a personal trainer at an LA Fitness in Lutz, FL. Read the full story.

HFC Announces Revenue Increase in Year-End and Fourth Quarter 2008
MINNEAPOLIS -- Health Fitness Corp. (HFC), Minneapolis, had an increase in revenue both in fourth quarter 2008 and for the year 2008, the company announced last Wednesday in a conference call with analysts. Read the full story.

Shooting Outside Michigan Y Leaves Two Wounded
GRAND RAPIDS, MI -- Gunshots were fired last Tuesday night outside the David D. Hunting YMCA in downtown Grand Rapids, MI, leaving two people with gunshot wounds to their legs, according to the Grand Rapids Press. Read the full story.

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School Days
Missouri State University Revises Rec Center Project Because of Budget Woes
SPRINGFIELD, MO -- Rather than renovate the McDonald Arena at Missouri State University (MSU) to add a student recreation center, state budget woes prompted MSU officials recently to announce plans to build a new student recreation center. Read the full story.

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Boot Camp
Navy, Marines Participate in ‘Crews Into Shape’ Challenge
PORTSMOUTH, VA -- The ninth annual Crews Into Shape challenge, sponsored by the Navy and Marine Corps Public Health Center (NMCPHC), is running from March 1-28 this year. Read the full story.

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ABC Financial Services

All aspects of ABC Financial — billing, club management software and onsite training and support — are designed to help your business succeed. As Industry veterans, our leaders at ABC know exactly what you're going through. Our business is to focus on your business. It all begins and ends with you.

Click here for more information.

Industry Beat
Texas Bill Could Limit Teen Tanning
FORT WORTH, TX -- A bill introduced in the Texas legislature would require anyone under 18 to have a written doctor’s consent before using a tanning bed. Read the full story.

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Fit to Print
In Brief...
  • The Institute of Medicine and The Bravewell Collaborative convened a meeting on integrative medicine Feb. 25-27 to examine the ways in which a proactive approach to wellness could be encoded into the nation’s health care policies. In addition to reviewing the current state of integrative medicine, the meeting organizers sought to identify priorities for an agenda moving forward. View videocasts from the conference on its Web site.
  • The owner of a club in Pawtucket, RI, has been charged with first-degree arson for allegedly burning down his club, multiple media outlets report. Pawtucket police say Gary Gaudreau, 71, set fire to the Physique Company in the early morning of March 2. The fire occurred during a raging snowstorm. Fire officials say no one was injured during the blaze, but two antique cars were damaged after flames spread to nearby garages.
  • The Oakland Athletic Club, an exclusive fitness club in downtown Birmingham, MI, is closing in June, according to the Birmingham Eccentric. The club catered to everybody from power brokers to homemakers. The current economic climate and an increase in rent prompted the decision, a partner in the club says. The club opened in 1995 and had 1,500 members and employed 30 people at its peak. Golfer Tiger Woods and actor Gabriel Byrne worked out at the club when they were in the area.


  • Inside Manufacturers
  • Retention Management launched a new prospect e-mail program as part of its member communication service. An expansion of its automated e-mail services, the program provides clubs with the tools to increase sales traffic. The program includes an easy-to-use Web interface to create text or HTML prospecting e-mails. It also includes follow-up with guest traffic, lead lists and former members. In addition, e-mails sent through Retention Management’s certified systems are designed to get past spam filters.
  • Sales Makers International is launching Joinonline247.com next week at the International Health, Racquet and Sportsclub Association trade show (booth No. 5674) in San Francisco. This product allows clubs to sell memberships online 24/7 via the Internet. A simple link is attached to a club’s Web site that takes prospects on a virtual tour of the club where they can view the club, download a guest pass, book a tour or join online.
  • SportsArt Fitness is partnering with York Barbell as both companies enhance their offerings on opposite coasts. Sports Art Fitness, which is based in Woodinville, WA, will now use some of York’s warehousing in Pennsylvania. In return, York, which is based in York, PA, will have warehousing at SportsArt’s Washington facility. The two companies expect the arrangement to reduce freight costs, improve customer convenience and allow for better service to customers and dealer networks.
  • In its first year offering Power Plate vibration training programs, East Bank Club, Chicago, increased its overall training revenue by 10 percent after conducting 1,800 group classes and more than 1,000 one-on-one sessions. “Power Plate training has brought new members to our club and opened the door to small group personal training in a way that had not been tapped into previously at East Bank Club,” says Gretchen Collins, director of fitness at East Bank Club.


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    Speaking Out
    We Want to Hear From You
    Share with us the safety measures that you are taking to make your facility’s pool(s) safer this summer and you could be included in an upcoming feature on aquatic safety at fitness facility pools. Please send your comments to stephanie.bloyd@penton.com.

    Interested in advertising in Newsbeat? For more information, click here.

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    Have a question regarding
    Referral, Reward and Loyalty Programs?
    Ask Maria Parrella-Turco, Executive Director, fitRewards and Senior Partner, New Paradigm Partners

    Q:
    Any tips on how I can strengthen my membership base via new sales and better retention?
    A: During this recession consumers are still spending money, however they are more critical with their buying decisions. According to a recent study conducted by the department of consumer affairs, health clubs memberships made the top 10 list of what consumers are still buying...read more.

    Submit Your Question
    Read All Questions and Answers



     


    Have a question regarding
    Club Management Software?
    Ask Michael Scott Scudder, Club Management Expert

    Q:
    Hi, my name is Tera and I am a personal trainer. My question is when I get a potential client, how in the world do I close the deal? I get really uncomfortable at the end of my consultation appointments for some reason and I know that they know.
    A: Sounds like you are uncomfortable asking for money. First off, it's not a "deal" you're seeking, it's the "building of a relationship of trust" with a human being. They have to trust that you can help them to succeed at what they want in regards to their personal wellness objectives...you have to trust that you're worth spending money with to do that...read more.

    Submit Your Question
    Read All Questions and Answers





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