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Hot News
Industry Revenues Increased, Members Decreased in 2008
Club Hopping
Equinox Fitness Pursues Growth in 2009
Diversified Health & Fitness Buys Butterfly Fitness Franchise
Retrofitness to Expand into Washington, DC
Ex-24 Hour Employees File Lawsuit
School Days
Heavy Kids Are Also Out of Shape, Study Finds
Boot Camp
Military Branches to Compete Against Each Other in Wilderness Challenge
Industry Beat
Organization Aims To Promote Worker Health
Fit to Print
In Brief...
Inside Manufacturers
Speaking Out
We Want to Hear From You
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April.1.2009
WebSavvy's April Article Online Now
To learn about five marketing e-mails club members will welcome, read April’s WebSavvy column, provided by Club Industry's Fitness Business Pro and Leslie Nolen, CEO of the Radial Group and a Step by Step columnist. Get more from your Web site by clicking here to read past WebSavvy articles about how to get more e-newsletter subscribers, how to analyze traffic to your Web site and how to make your site more useful.

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Have a question regarding
Referral, Reward and Loyalty Programs?
Ask Maria Parrella-Turco, Executive Director, fitRewards and Senior Partner, New Paradigm Partners

Q:
Any tips on how I can strengthen my membership base via new sales and better retention?
A: During this recession consumers are still spending money, however they are more critical with their buying decisions. According to a recent study conducted by the department of consumer affairs, health clubs memberships made the top 10 list of what consumers are still buying...read more.

Submit Your Question
Read All Questions and Answers



 


Have a question regarding
Club Management Software?
Ask Michael Scott Scudder, Club Management Expert

Q:
Hi, my name is Tera and I am a personal trainer. My question is when I get a potential client, how in the world do I close the deal? I get really uncomfortable at the end of my consultation appointments for some reason and I know that they know.
A: Sounds like you are uncomfortable asking for money. First off, it's not a "deal" you're seeking, it's the "building of a relationship of trust" with a human being. They have to trust that you can help them to succeed at what they want in regards to their personal wellness objectives...you have to trust that you're worth spending money with to do that...read more.

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Read All Questions and Answers



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  • Hot News
    Industry Revenues Increased, Members Decreased in 2008
    BOSTON -- U.S. health club industry revenues reached $19.1 billion in 2008, a 3 percent increase over 2007 revenues of $18.5 billion, according to a survey by the International Health, Racquet and Sportsclub Association (IHRSA). Read the full story.

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    The NFPT has been certifying fitness professionals since 1988 and offers an NCCA accredited Certified Personal Trainer (CPT) credential. Exam dates are set up by appointment at any one of over 300 sites with FREE Continuing Education Credits (CECs)! Advanced specialty courses in Nutrition, Weight & Resistance, and Endurance Training are available as well.

    Club Hopping
    Equinox Fitness Pursues Growth in 2009
    NEW YORK -- Equinox Fitness, New York, is actively pursuing real estate and expansion opportunities in major urban markets despite the downturn in the economy, according to Equniox CEO Harvey Spevak. Read the full story.

    Diversified Health & Fitness Buys Butterfly Fitness Franchise
    FORT LAUDERDALE, FL -- Diversified Health & Fitness Inc. recently purchased the assets of San Ramon, CA-based Butterfly Fitness Inc., the franchisor of Butterfly Life women-only health clubs, for an undisclosed amount. Read the full story.

    Retrofitness to Expand into Washington, DC
    COLTS NECK, NJ -- Retrofitness Inc. has announced plans to develop new health clubs throughout the Washington, DC, metropolitan area. Eric Casaburi, founder of the Colts Neck, NJ-based 1980s-themed fitness chain, says Retrofitness will open at least 17 new locations in the area during the next three years through a combination of company- and franchisee-owned locations. Read the full story.

    Ex-24 Hour Employees File Lawsuit
    SAN FRANCISCO -- Two former employees of 24 Hour Fitness, whose discrimination claims against the company were made public in January, filed a lawsuit against the San Ramon, CA-based chain in U.S. District Court in San Francisco. Read the full story.

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    School Days
    Heavy Kids Are Also Out of Shape, Study Finds
    ATLANTA -- Overweight kids also are physically out of shape, according to a recent study of middle school children in Georgia. Read the full story.

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    What’s your economic survival plan?
    Improve your cash flow, battle member attrition, and stay in control of critical financial information with the help of ASF International. Call us today or visit www.asfinternational.com to find out how we can help you emerge from this recession stronger than ever.

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    Boot Camp
    Military Branches to Compete Against Each Other in Wilderness Challenge
    YORKTOWN, VA -- Registration begins today for the Mid-Atlantic Region Morale, Welfare and Recreation (MWR) Department’s Ninth Annual All-Military Wilderness Challenge. The event is scheduled for Oct. 8–10 in the Appalachian Mountains and on the New and Gauley rivers in West Virginia.

    The challenge consists of six outdoor adventure races: an 8-K mountain run, a 14-mile mountain bike race, a 14-mile forced hike through the mountains, a 13-mile whitewater raft race on the Gauley River, a half-mile swim in the Gauley River and a 7-mile kayak race on the New River. More than 300 military personnel representing teams from around the world are expected to compete. Last year’s winner was a Coast Guard team from Boston.

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    Industry Beat
    Organization Aims To Promote Worker Health
    ATLANTA –- The International Association for Worksite Health Promotion (IAWHP), an affiliate of the American College of Sports Medicine (ACSM), was introduced March 27 at the 13th Annual ACSM Health & Fitness Summit & Exposition in Atlanta, GA. The IAWHP was designed to provide resources and education to worksite health practitioners and to companies wishing to hire a practitioner or start worksite health programs. It’s estimated that 87.5 percent of health care claims are the result of the employee’s lifestyle choices, so worksite health promotion programs can greatly reduce health care costs, IAWHP says.

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    Fit to Print
    In Brief...

  • In ceremonies held at the International Health, Racquet and Sportsclub Association (IHRSA) convention and trade show last month, IHRSA honored the following individuals and companies for their contributions to the industry: Karen Jashinsky, founder and CEO of O2 Max Fitness (Julie Main Emerging Woman Leader Scholarship); David Patchell- Evans, founder and CEO of The GoodLife Clubs (Outstanding Community Service Award); SPRI Products Inc. (IHRSA Associate Member of the Year Award); Jeff Klinger and Chuck Runyon, founders of Anytime Fitness (John McCarthy Industry Visionary of the Year Award); and Herb Lipsman, president and CEO of the Health Club Company (Dale S. Dibble Distinguished Service Award).
  • Four-year-old Advait Gopan, of Munster, IN, died March 25 in a Chicago hospital after nearly drowning the previous day in the pool at the Omni 41 Health Center in Schererville, IN. In a statement, a spokeswoman for Saint Margaret Mercy Healthcare Centers, owner of Omni 41, said Advait was attending a supervised camp called Spring Break Escape. Crisis counselors were brought to the camp to provide support. Investigators reviewed security camera footage from the pool area but have yet to determine exactly what happened to the boy, local media reported. Autopsy results released by the Cook County (IL) Medical Examiner’s office determined the cause of death to be accidental drowning.


  • Inside Manufacturers
  • Expresso Fitness launched the S3 Upright Youth Bike, a virtual-reality cardio bike created specifically for children ages 9-14. The S3 Youth Bike is built to fit most riders that range from 4 feet, 2 inches to 5 feet, 10 inches in height and up to 350 pounds. The seat, handlebars, LCD display and cranks are all sized and positioned to accommodate riders of middle school age.
  • Life Fitness announced an addition to its Virtual Trainer Web site that allows users to create and share cardio workout programs with friends and family. This “buddies” feature lets users send buddy requests via e-mail to people who can then provide moral support for solo exercisers.
  • Fitness Anywhere introduced the Suspension Training Zone (STZ) system that includes equipment, education and marketing materials to allow clubs and trainers to implement effective suspension training programs. STZ allows clubs to offer group fitness classes and personal training programs around suspension training.
  • The Washington City (UT) Community Center has earned recognition as the Outstanding Project of 2008 by Gerflor North America. The amenities of the 110,000-square-foot facility include three separate full-size gyms, a walking/jogging track, a spinning/aerobics room and a child care center, all with Gerflor’s Taraflex flooring. The center also includes a rock-climbing wall and Utah’s largest indoor aquatics complex.


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    Speaking Out
    We Want to Hear From You
    Tell us what you think about some of the topics we’ve been blogging about. Read the blog and add your comments.

    Interested in advertising in Newsbeat? For more information, click here.

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