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By Barry Klein
There is no hotter topic today in any business than social
networking. In fact, just having a Web site seems very last millennium,
and if you're not Facebooking, tweeting, blogging and
MySpace-ing...
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By Jeff Walker
After the LA Fitness shootings in Pennsylvania this past
summer, some club operators began to think about what their staffs would
do in a similar emergency...
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By Ann Gilbert
You can implement children’s programming in your adult
facility with a strategic plan of action. The benefits of adding the
programming outweigh any of the challenges...
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By Rob Shapiro
Do you dream of running your own business but aren’t sure
how to get started? Buying a fitness franchise could be the
solution...
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By Kurt Broadhag
The HVAC system (heating, ventilation and air conditioning)
is a crucial but often overlooked component in the gym setting as it
relates to creating a healthy, comfortable environment for your
members...
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By Tony Santomauro
Special events are a cost-effective way of generating
referrals and bringing new prospects to your club...
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By Tony Santomauro
Now that you have established a special events calendar (see
my December column), it is time to set up a press release campaign. The
goal of a special events and press release program is to generate
nonmember traffic to your events...
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By Leslie Nolen
If you’re using the following five phrases in your club
marketing materials, it’s time to revitalize your copy with sparkling,
specific language that zeroes in on why your members love your health
club...
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By Denise Yohn
“Differentiate or die” has been the mantra of business
leaders ever since a book bearing those words as its title emerged
nearly a decade ago. Now more than ever, differentiation is the key to
success in today’s resource-constrained, highly competitive business
environment...
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By Sherri McMillan
If your trainers currently are not performing fitness
assessments on new clients or members, then it’s time to provide them
with the skills and resources to start...
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By Sherri McMillan
Last month, I addressed the basics of how to use assessments
to sell personal training. If you don’t already have an assessment
process in place, you can borrow from the assessment tool that we use,
which I’ll explain below...
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By Ryan Vogt
During challenging times, you must focus on your team’s
strengths. What can your personal training team do to drive up the
company’s non-dues revenue...
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By Jim Clark
With five swimming pools (two indoor and three outdoor),
LifeCenter Plus has a unique summertime problem: overcrowding in our
pool areas. As most clubs are struggling to hold onto members during the
summer months...
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By Dave McGarry
What would happen if you lost your best personal trainer or
group exercise instructor to a competitor? If this has ever happened to
you, then you know how important it is to retain your trainers and
instructors...
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By Pat Rigsby
Did that title catch your attention? Thought so. Well, the
expanded version of that title is "Are You Easy to Do Business With?"
but it doesn’t seem to be as much of an attention grabber as the
abbreviated headline...
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By Jay Del Vecchio
Conversations about governmental regulation of personal
trainers are once again on the forefront. California, Georgia, Maryland,
Massachusetts and New Jersey are considering legislation that would
provide for state regulation of fitness professionals...
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By David Fish
Routinely assessing marketing strategies for retaining and
engaging current members can serve as a worthwhile exercise to determine
if you are effectively communicating with your customers...
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By Peter J. Sheldon Sr.
Health clubs and gyms are primarily focused on promoting
healthy living, but as the flu season approaches, they become extra
adept at harboring a variety of germs and microbes...
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By Page Christenbury
Almost all fitness business owners have robust Web sites set
up to promote their latest marketing promotions and gym locations.
However, driving qualified traffic and maintaining a steady flow of
leads remains a challenge...
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