WIRELESS VERSION    WEB VERSION    Add to Safe Sender List
Newsbeat Newsbeat
February.10.2010 FROM CLUBINDUSTRY.COM

State Legislatures Take on Licensing Again
Club Operators Are Positive about Being Green
Economy Affects Cybex Sales for Quarter, Year 2009
Bally Names New Chief Marketing Officer
First Lady Launches ‘Let’s Move’
HHS Awards Prevention, Wellness Grants
NYHRC Pays Penalty for 2008 Promotion
Retrofitness Manager Honored for Saving Member’s Life
YMCA Partners with City Rec Center
Air Force Base Builds Functional Fitness Centers
Sacramento Builds Rec & Wellness Center
Total Gym Helps Measure Performance Post Rehab
February Step by Step Articles Online Now
Do You Want to Be a Speaker at Club Industry?
Facility News
Supplier News
Super Bowl Fitness
Mass. Appeal


News
State Legislatures Take on Licensing Again
OVERLAND PARK, KS -- New and revised licensing and certification bills for personal trainers are making their way into legislative committees in several states this year while other bills are now dead.
Read More

Club Operators Are Positive about Being Green
BOSTON -- More than 70 percent of health club operators say that they have a strongly positive perspective on implementing green practices, according to a green/sustainability survey from the International Health, Racquet & Sportsclub Association (IHRSA).
Read More

Economy Affects Cybex Sales for Quarter, Year 2009
MEDWAY, MA -- Net sales for Cybex International, Medway, MA, continued to be down in the fourth quarter 2009 and for the full year due to the economy, according to the company’s CEO, John Aglialoro.
Read More

Bally Names New Chief Marketing Officer
CHICAGO -- Bally Total Fitness, Chicago, has appointed Dennis Cary as its senior vice president, chief marketing officer.
Read More

First Lady Launches ‘Let’s Move’
WASHINGTON, DC -- First lady Michelle Obama announced the launch of the Let’s Move campaign aimed at combating childhood obesity.
Read More

HHS Awards Prevention, Wellness Grants
WASHINGTON, DC -- The U.S. Department of Health and Human Services (HHS) has awarded $119 million in new grants to states to promote wellness and prevention.
Read More

NYHRC Pays Penalty for 2008 Promotion
NEW YORK -- The New York Health & Racquet Club (NYHRC) and the New York Department of Consumer Affairs have reached an agreement regarding the club’s promotional campaign that ran from March 2008 to May 2008.
Read More

Retrofitness Manager Honored for Saving Member’s Life
NEPTUNE CITY, NJ -- Mike Urti, manager of the Neptune City, NJ, Retrofitness club, was honored by Mayor Thomas Arnone at Monday’s Neptune City Borough City Council meeting for saving the life of a member who suffered cardiac arrest at the club on Jan. 26.
Read More
YMCA Partners with City Rec Center
WOODLAND, CA -- The Superior California YMCA will take over fitness facility operations at the Community and Senior Center in Woodland, CA, after the city council unanimously voted last week to rent the facility to the Y for five years.
Read More
Air Force Base Builds Functional Fitness Centers
LUKE AIR FORCE BASE, AZ -- An 8,000-square-foot functional fitness facility recently opened at Luke Air Force Base, AZ, next to the base’s fitness center.
Read More
Sacramento Builds Rec & Wellness Center
SACRAMENTO, CA -- A new recreation and wellness center is taking shape at Sacramento State University. The $77 million, 151,000-square-foot facility is slated for completion in September 2010.
Read More
Total Gym Helps Measure Performance Post Rehab
SAN DIEGO -- efi Sports Medicine’s Total Gym can be used to accurately measure the functional status of patients recovering from lower extremity injuries, according to a study by researchers at San Diego State University (SDSU) and the University of Toledo’s Health Science Campus.
Read More
In Brief
February Step by Step Articles Online Now
Club Industry’s online how-to section was updated to include columns on the evolution of the fitness manager, personal training referrals, corporate wellness programs, roadblocks to membership and selling group training. Visit our site to read past articles from industry experts.
Read More
Do You Want to Be a Speaker at Club Industry?
Club Industry 2010 is accepting speaking proposals for its conference program, to take place Oct. 6-9, at the McCormick Place Convention Center in Chicago. If you have spoken in the past at a Club Industry event, you will need your password/ecode to sign in to input a proposal. If you have never submitted or spoken at a Club Industry event, please create a password/ecode to sign in. If you need your password/ecode or wish to submit your proposal via e-mail, please e-mail Cristina Cotto at cristina.cotto@penton.com. Deadline for submission is March 19.
Facility News
  • 24 Hour Fitness, San Ramon, CA, launched an Olympic-themed marketing campaign called We Are All Athletes featuring U.S. Olympians, Paralympians and Team 24 Hour fitness athletes. The campaign will run throughout the 2010 Olympic Winter Games—which begin Friday in Vancouver, Canada—with broadcast spots appearing on NBC, in 24 Hour clubs and online at www.24hourfitness.com/goteamusa. 24 Hour is the official fitness center sponsor of the 2010 U.S. Olympic and Paralympic teams.
  • Bally Total Fitness, Chicago, announced an agreement with Universal Music Group whereby Bally will use MP3 downloads to acquire new members, reward member loyalty and incentivize employee sales performance. Bally has committed to purchase 4.5 million downloads from Universal to distribute as premiums to its new members during monthly promotions and to current members at important milestones in their membership.
  • Retrofitness, Colts Neck, NJ, opened three clubs on Tuesday, a one-day record for the company. The locations are Dix Hills, NY; Monroe, NY; and Fair Lawn, NJ. “We’re definitely making a splash, and yesterday is proof of it,” Eric Casaburi, founder and CEO of Retrofitness, said in a statement. “Our company is a first-class, high-service fitness concept with a low monthly cost, and now residents in all of these areas can benefit greatly from our services.”
  • A Gold’s Gym in Fresno, CA, closed last week due to troubles with a planned sale, according to media reports. Two months after Sierra Sport and Racquet Club began operating the Gold’s Gym, the sale fell through after the sellers failed to get consent from the gym’s landlords.
  • One of the locations of Lawrence Athletic Club in Lawrence, KS, closed last week due to undisclosed legal reasons. The club’s north location will still honor memberships, according to a local media report. Several other gyms opened last fall in Lawrence, including Snap Fitness and Maximus Fitness and Wellness.
  • The Midlothian Family YMCA upgraded its facility and grew from 26,000 to 52,000 square feet. The facility now includes a 7,000-square-foot fitness center, a full-size gym, a children’s center, music, aerobics and massage studios, and an intergenerational center. The $5.5 million expansion took about a year to complete. The Y also invested in a heart-rate monitoring system to enable class instructors to monitor everyone in a class up to 30 people.
  • The Kaplen JCC on the Palisades recently opened the Russ Berrie Family Health and Recreation Complex. Named in honor of Russell Berrie, longtime donor and founding member, the new fitness facility doubles the size of the Sadinoff Fitness Center and features group exercise rooms, a spinning room, stretching areas, family changing suites, new locker rooms and racquetball courts. The Berrie Foundation gave the JCC a $2 million gift in the form of a challenge grant, in which the JCC had to match the donation.
  • Supplier News
  • The National Academy of Sports Medicine (NASM) is offering a new course, “Business Development for the Club Fitness Professional,” the certifying agency recently announced. The course is designed to provide fitness trainers with the tools and industry insight needed to work successfully within a health club environment, learn best practices for increasing sales and pursue a fulfilling career within the health and fitness industry. Offered as a continuing education course for $299 (with an introductory price of $249), the class will teach about professionalism, time management, communication, immersed listening and building rapport. The course is comprised of Flash presentations, videos, narrated role-playing scenarios, an exam and other interactive tools.
  • FreeMotion Fitness, Logan, UT, added Kurt Lehmann to its team of territory managers last month. He will work with customers in Florida, Georgia and parts of the Caribbean. Formerly with Star Trac, Lehmann is a 20-year industry veteran and club owner. The company also signed an agreement with World Gym International to become the exclusive provider of cable-based functional strength equipment for the Southern California-based company. FreeMotion Fitness will provide a range of its patented cabled strength training products, including the FreeMotion Cable Cross, to more than 200 World Gym locations across 36 states and abroad.
  • Motus USA announced that Dynamic Wellness Solutions Inc. will be the distribution arm for Motus products in the active aging market. Already a preferred vendor of the International Council on Active Aging (ICAA), Motus USA plans to increase its presence in this area of the fitness industry with this new partnership. The company has a complete line of commercial cardio equipment for the active adult and rehabilitation markets. The Motus treadmills feature large displays with simple touch-sensitive buttons, medical handrails and a low step-up height, while Motus bikes have walk-through design, pneumatic gas seat adjustments, ergonomic cushions and retractable armrests.
  • Power Plate North America (PPNA) has added Fred Heim and Shawn Patton to the company’s lead sales and marketing positions. Heim, who served as the marketing director for Mad Dogg Athletics, will serve as the vice president of brand connection for PPNA. Patton, who led the commercial fitness division at Octane Fitness, has been named vice president of sales, national accounts for PPNA.
  • Money Mailer Direct Marketing has created a platform for the health and fitness club industry called Mozart, which can help drive customer acquisition and retention. Mozart is integrated into store point-of-sale systems to automate marketing campaigns. Customized settings can trigger messaging for a wide variety of promotional purposes, including consumer prospecting, sales or special savings offers, event-based campaigns, new customer thank-you notes, rewards programs, newsletters and surveys.
  • From the Blog
    Super Bowl Fitness
    The New Orleans Saints played the Indianapolis Colts on Sunday in Super Bowl XLIV (44, for the non-Roman numeral inclined). What could this possibly have to do with the fitness club industry?
    Read More
    Mass. Appeal
    Newly-elected Massachusetts Sen. Scott Brown was sworn in last week as Ted Kennedy’s successor in the U.S. Senate. What could this possibly have to do with the fitness club industry?
    Read More
    This Issue Brought to you By

    advertisement     
    Sports & Fitness Insurance

    advertisement     

    advertisement     
    Health Club Rainmaker

    advertisement     

    advertisement     

    advertisement     
    Business Development for the Club Fitness Business Professionals

    advertisement     
    SPORTSMITH Treadmill Running Belts

    SUBSCRIBE
    Subscribe Now
    DIGITAL EDITION
    Preview a sample of the digital edition of our magazine and get a copy delivered to your inbox each month.
    Subscribe Now
    E NEWSLETTER
    Delivered three times per month, Newsbeat is a timely e-newsletter featuring breaking news, people on the move, mergers and acquisitions, supplier news, industry trends and more.
    Subscribe Now
    CLUB INDUSTRY SHOWS
    Club Industry trade shows are the most comprehensive events in the fitness industry. Learn more about these exciting conferences and expositions.
    View the Site