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Do you think your club has winning programs? If so, put them
up against programs from other clubs by entering the eighth annual
Club Industry Best of the Best competition. Winners will be
featured in the magazine and will receive their awards at the Club
Industry show in October. Entries are due June 7, so download a PDF
entry form today to get started.
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Ann Gilbert
As each year passes, I can see the evolution of the fitness
manager position in the industry. Once seen as a glorified class
coordinator and/or top trainer, the fitness manager of 2010 has grown to
be a true retention manager.
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Dave McGarry
What does 2010 hold for the industry as far as fitness
trends? Here are my thoughts on what to watch for this year.
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Nic DeCaire
Why did you become part of the fitness industry? Whatever
your reason, I urge you to consider going a step further by giving back.
It pays dividends that are incredibly gratifying.
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Kurt Broadhag
Eco-friendly design provides many benefits to club operators
beyond helping with climate change.
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Denise Lee Yohn
The social Web has hit the mainstream, fundamentally changing
the way companies communicate with customers and promote
themselves.
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Curtis Mock
Referral programs are a powerful way to generate new
memberships. You’re probably quite familiar with a variety of methods
to generate these referrals. However, referrals can also generate more
personal training business.
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Sherri McMillan
At Northwest Personal Training, we conduct a variety of group
personal training programs. We have had to work hard to ensure our
sessions are different enough from a typical group fitness class so that
people will pay an additional $120 per month to have access to these
programs.
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Ann Gilbert
Establishing an internship for your trainers can help improve
adherence to your system, create an alliance to the team, increase the
understanding of your brand and improve staff retention.
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Ann Gilbert
Although many club operators have taken action to fill in
pools or are decreasing the number of aquatics classes on their
schedule, fitness entrepreneurs are seeing the wet area as the new hub
of member activity. Here are 10 ways to increase member usage of your
aquatics area.
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Jasmine Jafferali
At least 25 percent of the health care costs incurred by
working adults are attributed to modifiable health risks, such as poor
diet and lack of exercise. More employees are spending more time at
work, with their work causing them to sacrifice their health and family
time. What are you doing to help improve the bottom line?
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Ken Freiberg
Many people cite a lack of time or money as their reasons for
not joining a health club, but I've found that these three more
prevalent factors stop them from getting started.
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Bob and Jolyn Esquerre
Why is it that after about 25 years of trying to fix the
membership attrition problems within the fitness industry, we are still
experiencing a membership attrition rate of 35 percent to 45
percent?
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Karen Woodard-Chavez
Two simple realities hold most sales people back in our
industry: 1) Most of them are trained on sales techniques but are not
trained well on sales techniques, and 2) Most of them have little
training on product knowledge or what it actually is that they are
selling.
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Bob and Jolyn Esquerre
What determines the right price for group training? The "v"
word—value. If we create value in the eyes of the educated consumer,
they will want it. If we make the service scarce enough or hard to find,
the service becomes valuable.
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Ron McArthur
Just like your body needs weekly, even daily, maintenance,
the same philosophy can apply to your company's Web site. Proper upkeep,
along with a strategic plan that entails a clean look and engaging
content, can help drive more visitors to your site and more customers to
your business.
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