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April 15, 2010 FROM CLUBINDUSTRY.COM

Call for Entries: Best of the Best Contest
Fitness Management: The Expected Evolution in 2010
Top 10 Fitness Trends for 2010
Give Back and You'll Get Back
The Environmental Impact of Going Green
Mastering the Game When Employees Use Social Media
A Powerful Personal Training Referral Program for Health Clubs
Do's and Don'ts of Group Training
Ten Things You Must Know Before Starting an Internship for Your New Trainers
Eight Ways to Increase Member Usage in Your Aquatics Area
Investing in Corporate Wellness Programs
Inside the Mind of Your New Member
Membership Retention Strategies: Plan "B" for 2010
Basic Fitness Knowledge Helps Staff Sell More Memberships
Selling Group Training at the Right Price Point
Getting Your Web Site in Shape


Call for Entries: Best of the Best Contest
Do you think your club has winning programs? If so, put them up against programs from other clubs by entering the eighth annual Club Industry Best of the Best competition. Winners will be featured in the magazine and will receive their awards at the Club Industry show in October. Entries are due June 7, so download a PDF entry form today to get started.
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Clubs
Fitness Management: The Expected Evolution in 2010

Ann Gilbert

As each year passes, I can see the evolution of the fitness manager position in the industry. Once seen as a glorified class coordinator and/or top trainer, the fitness manager of 2010 has grown to be a true retention manager.
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Top 10 Fitness Trends for 2010

Dave McGarry

What does 2010 hold for the industry as far as fitness trends? Here are my thoughts on what to watch for this year.
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Give Back and You'll Get Back

Nic DeCaire

Why did you become part of the fitness industry? Whatever your reason, I urge you to consider going a step further by giving back. It pays dividends that are incredibly gratifying.
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Design
The Environmental Impact of Going Green

Kurt Broadhag

Eco-friendly design provides many benefits to club operators beyond helping with climate change.
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Marketing
Mastering the Game When Employees Use Social Media

Denise Lee Yohn

The social Web has hit the mainstream, fundamentally changing the way companies communicate with customers and promote themselves.
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Personal Training
A Powerful Personal Training Referral Program for Health Clubs

Curtis Mock

Referral programs are a powerful way to generate new memberships. You’re probably quite familiar with a variety of methods to generate these referrals. However, referrals can also generate more personal training business.
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Do's and Don'ts of Group Training

Sherri McMillan

At Northwest Personal Training, we conduct a variety of group personal training programs. We have had to work hard to ensure our sessions are different enough from a typical group fitness class so that people will pay an additional $120 per month to have access to these programs.
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Ten Things You Must Know Before Starting an Internship for Your New Trainers

Ann Gilbert

Establishing an internship for your trainers can help improve adherence to your system, create an alliance to the team, increase the understanding of your brand and improve staff retention.
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Programming
Eight Ways to Increase Member Usage in Your Aquatics Area

Ann Gilbert

Although many club operators have taken action to fill in pools or are decreasing the number of aquatics classes on their schedule, fitness entrepreneurs are seeing the wet area as the new hub of member activity. Here are 10 ways to increase member usage of your aquatics area.
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Investing in Corporate Wellness Programs

Jasmine Jafferali

At least 25 percent of the health care costs incurred by working adults are attributed to modifiable health risks, such as poor diet and lack of exercise. More employees are spending more time at work, with their work causing them to sacrifice their health and family time. What are you doing to help improve the bottom line?
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Retention
Inside the Mind of Your New Member

Ken Freiberg

Many people cite a lack of time or money as their reasons for not joining a health club, but I've found that these three more prevalent factors stop them from getting started.
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Membership Retention Strategies: Plan "B" for 2010

Bob and Jolyn Esquerre

Why is it that after about 25 years of trying to fix the membership attrition problems within the fitness industry, we are still experiencing a membership attrition rate of 35 percent to 45 percent?
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Sales
Basic Fitness Knowledge Helps Staff Sell More Memberships

Karen Woodard-Chavez

Two simple realities hold most sales people back in our industry: 1) Most of them are trained on sales techniques but are not trained well on sales techniques, and 2) Most of them have little training on product knowledge or what it actually is that they are selling.
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Selling Group Training at the Right Price Point

Bob and Jolyn Esquerre

What determines the right price for group training? The "v" word—value. If we create value in the eyes of the educated consumer, they will want it. If we make the service scarce enough or hard to find, the service becomes valuable.
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Vendor Viewpoint
Getting Your Web Site in Shape

Ron McArthur

Just like your body needs weekly, even daily, maintenance, the same philosophy can apply to your company's Web site. Proper upkeep, along with a strategic plan that entails a clean look and engaging content, can help drive more visitors to your site and more customers to your business.
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This Issue Brought to you By

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Health Club Rainmaker

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