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June.21.2010 FROM CLUBINDUSTRY.COM

Some Clubs Exempt from Tanning Tax
Help Wanted: 24 Hour Hiring Personal Trainers
Anytime Fitness Heading to Japan
Club Owner Pleads Guilty to Health Care Fraud
Air Force Revises New Fitness Standards
Schools Offer Same-Sex Family Memberships
Central NJ JCC Fitness Center Opens
June Issue Online Now
Club Industry Features Richard Simmons and Bill Rancic
Facility News
Supplier News
Flooded, Devastated Operator Needs a Hand
Commitment to Exercise
Tax on Tanning


News
Some Clubs Exempt from Tanning Tax
WASHINGTON, DC -- Health club operators who include tanning as part of their membership fees do not have to start collecting a new tax that goes into effect on July 1, according to regulations issued by the IRS this month. Operators who do charge above and beyond the membership fee for tanning must start charging the 10 percent tax next month.
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Help Wanted: 24 Hour Hiring Personal Trainers
SAN RAMON, CA -- 24 Hour Fitness is expanding its hiring criteria for personal trainers to include several additional fitness certifications in the industry.
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Anytime Fitness Heading to Japan
HASTINGS, MN -- Anytime Fitness is continuing its international growth after attaining a master franchise agreement in Japan.
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Club Owner Pleads Guilty to Health Care Fraud
HATFIELD, PA -- The owner of Hatfield (PA) Athletic Club and a Philadelphia-area chiropractor recently pleaded guilty to health care fraud and mail fraud.
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Air Force Revises New Fitness Standards
WASHINGTON, DC -- Right before its new fitness program standards take effect on July 1, the Air Force revised them so airmen who earn an overall score of 90 or above will only be required to take the physical fitness test once a year, instead of twice per year.
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Schools Offer Same-Sex Family Memberships
MEMPHIS, TN -- The University of Memphis recently began offering family rec center memberships to its students who can prove they are living in a family unit regardless of their sexual orientation.
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Central NJ JCC Fitness Center Opens
SCOTCH PLAINS, NJ -- The JCC of Central New Jersey will open its new 3,400-square-foot fitness center today.
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In Brief
June Issue Online Now
The June issue of Club Industry magazine features a look at the expansion of U.S. club operators overseas. The issue also includes a report on government measures to combat obesity, a feature on fitness flooring and functional training, and a look at how club operators are luring older adults with equipment and programming.
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Club Industry Features Richard Simmons and Bill Rancic
Don’t miss out on October’s Club Industry Conference and Trade Show in Chicago. Keynoters for this year’s conference are Richard Simmons and Bill Rancic, the first winner of “The Apprentice” TV show. The conference also will feature some of the best seminars around and an exhibit hall floor filled with products.
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Facility News
  • Crunch, New York, is celebrating its 21st birthday with its new micro site, www.crunch21.com, which offers more than $250,000 worth of prizes, such as vacation packages, concert tickets and designer apparel. “Crunch’s longevity lies in the heart of the brand’s unique philosophy and creativity,” says Jim Rowley, Crunch’s chief operating officer. “Achieving this milestone is a testament to the continued popularity and dedication to offer one-of-a-kind programming and fusion of fitness and entertainment.” Crunch has 19 locations in New York, Miami, Los Angeles and San Francisco.
  • The 2010 Life Time Fitness Triathlon Series Race to the Toyota Cup begins June 27 with the Philadelphia Insurance Triathlon in Philadelphia. The series includes the Life Time Fitness Triathlon on July 10 in Minneapolis, the Nautica New York City Triathlon on July 18, the Chicago Triathlon on Aug. 29, the Kaiser Permanente Los Angeles Triathlon on Oct. 3 and the Toyota U.S. Open Triathlon on Oct. 10 in Dallas. The men’s and women’s champion will each receive a 2010 Toyota Prius in addition to their share of the $421,000 cash purse.
  • The Rush Fitness Complex, Knoxville, TN, celebrated its 10-year anniversary by giving away 10 free one-year memberships during the Riverbend music festival held June 11-19 in Chattanooga, TN. The Rush also honored family members of fathers serving in the armed forces by offering a free VIP 60-day membership during Father’s Day weekend. The Rush, owned by Larry Gurney, has 21 locations.
  • The Houstonian Club, Houston, named Tami Barrientes as a sales manager, responsible for referral development and new member enrollments. Barrientes previously worked at ClubCorp as director of membership sales and marketing. Also, Trellis The Spa at The Houstonian named Renae Cassam as spa director. Cassam oversees the 17,000-square-foot facility’s treatment rooms, nail and makup salon, hair salon and a staff of 115.
  • Supplier News
  • Star Trac, Irvine, CA, has promoted Matthew Pengelly to its managing director for Europe position. Pengelly fills the position left by Mike Leveque, who was promoted last month as Star Trac’s new president and COO. Pengelly previously served as managing director of Star Trac’s direct sales and service efforts in the United Kingdom. He will continue to be based out of Star Trac’s European headquarters in High Wycombe, England, just outside of London.
  • Med-Fit Systems Inc., Fallbrook, CA, announced it had profitable first quarter 2010 earnings for the combined Med-Fit Systems and newly acquired Nautilus commercial products operations. “Our results are testimony to the legions of loyal Nautilus commercial customers and dedicated, skilled employees in both our Fallbrook, CA, and Independence, VA, locations,” says Dean Sbragia, CEO of Med-Fit Systems and president of Nautilus. “Quarter two projections are more ambitious, but with new products and programming slated for introduction during the next 90-day period, we are confident of achieving another successful quarter.”
  • Mad Dogg Athletics Inc., maker of Spinner indoor cycling bikes, has reached a settlement with Batavus BV, a Dutch manufacturer of bicycles and indoor cycles, in connection with Mad Dogg’s lawsuit against Batavus BV. Mad Dogg, Venice, CA, claimed Batavus had unauthorized use of its trademark rights. Earlier this month, Mad Dogg had more than 1,200 fitness instructors and enthusiasts at the 2010 World Spinning and Sports Conference in Miami.
  • From the Blog
    Flooded, Devastated Operator Needs a Hand
    The economy has affected many club operators these days, but I recently heard from a mixed martial arts club operator who says that he was dealt a punch by a very different source recently.
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    Commitment to Exercise
    This photo I ran across recently reminds me of how creative U.S. troops are getting with fitness in the field. Last year, I did a story about soldiers in Iraq who made a DIY gym.
    Read More
    Tax on Tanning
    Starting next month, companies that provide tanning bed services are required to add a 10 percent tax on the service as part of the health care reform bill passed by Congress earlier this year. The Indoor Tanning Association says that this could hurt small tanning salons. However, according to the International Smart Tan Network, a majority of tanning salon owners surveyed have yet to be notified about how to collect the tax.
    Read More
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