WIRELESS VERSION    WEB VERSION    Add to Safe Sender List
Step by Step
July.15.2010 FROM CLUBINDUSTRY.COM
Read the Latest Step by Step Columns
Putting in Place a Culture of Service Excellence
How Will Health Reform Help or Hurt Your Club?
Six Steps to Successful Community Events
Designing Around New Technology in the Fitness Industry
Making Your Health Club Viral in Three Steps
To Survive, the Fitness Industry Must Rethink Fitness
How to Attract Women to Your Dietician Services
Invest in Your People and Watch Your Business Thrive
It May Be Time to Fire Your Trainers
Top Ten Programs for Your Female Members
Create the Fairmont Experience in Your Club
How to Drive a Sales-Based Retention Program
Grow Your Retail Sales and Ancillary Revenues
Promote Your Personal Training Business Inside the Club
Set the Stage for More Member Referrals

Read the Latest Step by Step Columns
Read tips from club operators and industry consultants related to retention, sales, programming, marketing, design and nutrition in the latest Step by Step columns, posted monthly on our website.
Read More

Clubs
Putting in Place a Culture of Service Excellence

By Scott A. Chovanec

The biggest reason that people leave a club is poor customer service, not competition. The following tips detail how to provide exceptional service.
Read More
How Will Health Reform Help or Hurt Your Club?

By Greg Justice

For years, our country has focused on medical management of chronic illness rather than on prevention of health issues. The recently passed Health Reform Act would help shift the trend from disease management to prevention.
Read More
Six Steps to Successful Community Events

By Sherri McMillan

Special events are the best way to develop community, create excitement, set training goals and offer something to look forward to. Unfortunately, few operators have been taught how to do this well. Most neglect the fine details and wind up dealing with chaos, stress and an unsuccessful event.
Read More
Design
Designing Around New Technology in the Fitness Industry

By Kurt Broadhag

New technology is having an effect on all aspects of gym design and operations, including equipment design, training aids, member experience and operational efficiency.
Read More
Marketing
Making Your Health Club Viral in Three Steps

By Pat Rigsby

Your club should be viral. But what is viral, you may be asking? Viral is a marketing phenomenon that facilitates and encourages people to pass along a marketing message. It generally refers to viral Internet marketing, but it can be used to spread the word about your club in other ways, too.
Read More
To Survive, the Fitness Industry Must Rethink Fitness

By Denise Lee Yohn

Winning in our industry has essentially been about stealing market share—we’re all fighting to get our share of the membership pie. But what if we grew the size of the whole pie? If we could generate new demand for fitness, our growth potential wouldn’t be limited by the current zero-sum game.
Read More
Nutrition
How to Attract Women to Your Dietician Services

By Jasmine Jafferali

When it comes to marketing your nutrition services, women are often your best target. Women are the decision-makers when it comes to their families’ needs and overall health. Many companies are focusing their marketing campaigns on this population, and you should, too.
Read More
Personal Training
Invest in Your People and Watch Your Business Thrive

By Sherri McMillan

If you want to grow your personal training business or department, you must invest in your team.
Read More
It May Be Time to Fire Your Trainers

By Nic DeCaire

If your members are not getting what they pay for when it comes to personal training, it is time to fire your trainers.
Read More
Programming
Top Ten Programs for Your Female Members

By Ann Gilbert

The following are the top 10 programs that I’d suggest offering your female members.
Read More
Retention
Create the Fairmont Experience in Your Club

By Karen Woodard-Chavez

I want to share with you the superior customer service I experienced at the Fairmont Pierre Marques hotel, and how that can translate to the club environment.
Read More
How to Drive a Sales-Based Retention Program

By Thomas Kulp

For more than 25 years, health club operators drove the industry on a model of selling memberships based on the attributes of our facilities and on our pricing strategies. Today, however, we are in a different world, and a new model needs to emerge.
Read More
Sales
Grow Your Retail Sales and Ancillary Revenues

By Bonnie Patrick Mattalian

Follow this five-step plan to develop a strategy for success in ancillary revenue sales.
Read More
Promote Your Personal Training Business Inside the Club

By Dave McGarry

As you know, personal training is still one of the fastest-growing parts of the fitness business. If you want it to be a profit center for your club, then consider implementing the following items to promote it.
Read More
Set the Stage for More Member Referrals

By Pat Rigsby

Getting members to give referrals isn't as easy as it used to be, but you can still be a referral-driven business.
Read More
This Issue Brought to you By

advertisement     
World Instructor Training Schools

SUBSCRIBE
Subscribe Now
DIGITAL EDITION
Preview a sample of the digital edition of our magazine and get a copy delivered to your inbox each month.
Subscribe Now