|
Read tips from club operators and industry consultants
related to retention, sales, programming, marketing, design and
nutrition in the latest Step by Step columns, posted monthly on our
website.
|
|
By Scott A. Chovanec
The biggest reason that people leave a club is poor customer
service, not competition. The following tips detail how to provide
exceptional service.
|
|
By Greg Justice
For years, our country has focused on medical management of
chronic illness rather than on prevention of health issues. The recently
passed Health Reform Act would help shift the trend from disease
management to prevention.
|
|
By Sherri McMillan
Special events are the best way to develop community, create
excitement, set training goals and offer something to look forward to.
Unfortunately, few operators have been taught how to do this well. Most
neglect the fine details and wind up dealing with chaos, stress and an
unsuccessful event.
|
|
By Kurt Broadhag
New technology is having an effect on all aspects of gym
design and operations, including equipment design, training aids, member
experience and operational efficiency.
|
|
By Pat Rigsby
Your club should be viral. But what is viral, you may be
asking? Viral is a marketing phenomenon that facilitates and encourages
people to pass along a marketing message. It generally refers to viral
Internet marketing, but it can be used to spread the word about your
club in other ways, too.
|
|
By Denise Lee Yohn
Winning in our industry has essentially been about stealing
market share—we’re all fighting to get our share of the membership
pie. But what if we grew the size of the whole pie? If we could generate
new demand for fitness, our growth potential wouldn’t be limited by
the current zero-sum game.
|
|
By Jasmine Jafferali
When it comes to marketing your nutrition services, women are
often your best target. Women are the decision-makers when it comes to
their families’ needs and overall health. Many companies are focusing
their marketing campaigns on this population, and you should,
too.
|
|
By Sherri McMillan
If you want to grow your personal training business or
department, you must invest in your team.
|
|
By Nic DeCaire
If your members are not getting what they pay for when it
comes to personal training, it is time to fire your trainers.
|
|
By Ann Gilbert
The following are the top 10 programs that I’d suggest
offering your female members.
|
|
By Karen Woodard-Chavez
I want to share with you the superior customer service I
experienced at the Fairmont Pierre Marques hotel, and how that can
translate to the club environment.
|
|
By Thomas Kulp
For more than 25 years, health club operators drove the
industry on a model of selling memberships based on the attributes of
our facilities and on our pricing strategies. Today, however, we are in
a different world, and a new model needs to emerge.
|
|
By Bonnie Patrick Mattalian
Follow this five-step plan to develop a strategy for success
in ancillary revenue sales.
|
|
By Dave McGarry
As you know, personal training is still one of the
fastest-growing parts of the fitness business. If you want it to be a
profit center for your club, then consider implementing the following
items to promote it.
|
|
By Pat Rigsby
Getting members to give referrals isn't as easy as it used to
be, but you can still be a referral-driven business.
|
|
|
This Issue Brought to you By
|
advertisement
|
| SUBSCRIBE |
|
| DIGITAL EDITION |
Preview a sample of the digital edition of
our magazine and get a copy delivered to your inbox each month.
|
|
|
