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Club Industry Special Report
August.18.2010 FROM CLUBINDUSTRY.COM
Special Report: Design
Design Trends for Large and Small Budgets
Design Discoveries
Top Design Trends
Current Colors
Fresh Start
Utility Players
Reformed Spaces
Push for Privacy
Room to Room
Club Flooring Choices Can Affect Indoor Air Quality
Changing Options
New Flooring Can Quickly and Inexpensively Update a Club
Is Having a Great Locker Room Enough?

Special Report: Design
The way your facility looks and makes people feel when they walk inside can be instrumental in converting visitors to members and in keeping the members you have. You typically don’t have an opportunity to make a second impression, so architects will tell you to make the most of your first visual impression.

But in a recession, getting capital to make renovations to your facility can be difficult. The money you do possess needs to be spent wisely. The following stories can help you make wise decisions in how to make renovations without spending more than you need to.
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TOP STORY
Design Trends for Large and Small Budgets
Sometimes, you have to spend some money to bring in more money. That’s certainly the case with health club design, according to industry architects who recommend that club operators renovate their facilities every three years. Renovations may seem impossible as the economy continues to struggle and as capital continues to be difficult to secure, but renovations can help a club compete with the new club down the street, keep members from jumping clubs and bring in a whole new group of members.
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OTHER STORIES
Design Discoveries
Imagine a club where members can watch a Major League Baseball game from their group cycling class or enjoy a spectacular downtown view during yoga class. These possibilities are reality at Fit Athletic Club-San Diego, a high-end club that is specially tailored to its professional, urban clientele.
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Top Design Trends
Interior design trends may be less fluid than fashion trends, which change with each season, but that doesn't mean club owners can stick with a 20-year-old design in their facilities.
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Current Colors
Club colors have evolved from dark, drab blacks and grays to more sophisticated colors, such as whites and earth tones.
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Fresh Start
Business owners are now looking for ways to cut costs and conserve resources. By following an up-and-coming trend called adaptive reuse, owners can breathe new life into an existing building and circumvent much of the expense and the challenges of new construction.
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Utility Players
Remodeling is usually a time when club owners think about spending money, but for some fitness facility operators, renovations are a time to consider long-term savings.
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Reformed Spaces
Pilates moves into more fitness facilities as its popularity grows.
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Push for Privacy
There's no doubt that the world has changed since the health club industry began. Although group changing areas and gang showers were the locker room norm for many years, member demand, cell phone technology and an aging population are making privacy a bigger priority for club design. Indeed, locker rooms are one of the most widely updated areas in a fitness facility.
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Room to Room
Choosing the right flooring can be a tricky decision for fitness facility owners and managers. From the locker room to the cardio floor to the smoothie bar, flooring must meet a multitude of needs. And, at most health clubs, flooring is more than simply functional. A floor's texture, color and overall look can add an essential element to any club's décor.
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Club Flooring Choices Can Affect Indoor Air Quality
Although environmental awareness is rising among fitness facility operators, many of them remain unaware that flooring choices can affect indoor air quality and have the potential to negatively affect members' health.
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Changing Options
Locker room designs are changing to fit member demographics and needs, including more family locker rooms and tiered locker rooms.
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WHAT OUR ADVERTISERS HAVE TO SAY
New Flooring Can Quickly and Inexpensively Update a Club
In these challenging economic times, many club owners are changing their minds about expanding or are deferring planned expansions. Instead, they are upgrading their existing facilities. That’s a smart idea, since renovations cost considerably less and can improve a club’s appearance with less costly downtime.
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Is Having a Great Locker Room Enough?
The locker room used to be a place where patrons changed clothes before exercising. However, just as overall design of fitness clubs has evolved over the years, the locker room itself has become an integral part of the overall fitness club experience.
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