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Club Industry Special Report
October.13.2010 FROM CLUBINDUSTRY.COM

Club Industry 2010 Ends on a High
Keynote Speaker Richard Simmons Brings Laughs and Tears
Bill Rancic Makes CI 2010 Part of His Whirlwind Tour
Best of the Best 2010 Awards Presented
Licensing Debate Continues at CI 2010
Networking with the Medical Community
Conrad Offers the Real Truth about Social Media
Want to Get into Corporate Wellness? Do Your Research, Steele Says
Show Attendees Lunch and Learn
Rick Caro Still Keeping Close Tabs on the Industry
More Good Ideas from Club Industry Columnists
A Walk through the Exhibit Hall
Coffman Offers Service with a Smile
W Is for “Woo-Hoo!”
Donna Krech Plays Hurt to Help Club Industry
Rock On!
Final Thoughts on Club Industry 2010


TOP STORY
Club Industry 2010 Ends on a High
The 25th Club Industry Conference and Trade Show has come and gone, and we’d like to offer a big thanks to all the club owners, personal trainers, speakers and exhibitors who made it to this year’s show. Be sure to check out our Facebook page and YouTube videos to see if you made it into any of our shots. And to those of you who didn’t make it to the show—well, why not? We hope we’ll see you at next year’s show, or at Club Industry’s Executive Summit next spring. In the meantime, keep reading for a look back at what happened at CI 2010.
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OTHER STORIES
Keynote Speaker Richard Simmons Brings Laughs and Tears
The words “keynote speaker” seem a little odd when followed by the name Richard Simmons. We didn’t know really what to expect when we asked the fitness phenomenon to do us the honor Thursday at Club Industry 2010. But we all knew that he wasn’t going to get up on stage in a suit and tie with a stack of index cards.
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Bill Rancic Makes CI 2010 Part of His Whirlwind Tour
We thought since Bill Rancic is from Chicago and develops real estate here, coming to speak at the Club Industry show would be a piece of cake. Not so.
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Best of the Best 2010 Awards Presented
The 2010 Best of the Best awards were presented Friday during the Breakthrough Brunch at the Club Industry 2010 show in Chicago. The contest recognizes the best programming in U.S. fitness facilities.
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Licensing Debate Continues at CI 2010
CHICAGO -- If one state legislature requires licensing of personal trainers, other states will soon follow. That was the consensus of the four panelists on the personal trainer licensing roundtable Wednesday at the Club Industry 2010 Conference and Exposition.
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Networking with the Medical Community
One doctor at a time. That’s the advice that Wendy Williamson of Esquerre Fitness Group had for people who want to get their foot in the door with the medical community. It takes patience and persistence. It also takes going where the doctors go.
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Conrad Offers the Real Truth about Social Media
Nearly 50 attendees started Thursday off early attending Casey Conrad’s session entitled “The Real Truth about Generating Leads and Memberships with Social Media.”
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Want to Get into Corporate Wellness? Do Your Research, Steele Says
Kevin Steele, principal with Communication Consultants WBS, presented a session Friday at Club Industry 2010 that was designed to help club owners gain a foothold in the corporate wellness market.
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Show Attendees Lunch and Learn
With so much to see and do at Club Industry 2010, it’s difficult to justify a wasted hour. So it’s no wonder that so many show attendees chose to turn Wednesday’s lunch hour into a learning and networking opportunity.
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Rick Caro Still Keeping Close Tabs on the Industry
Here’s all you need to know about Rick Caro’s “The Real Insights on Why People Join Health Clubs and Why They Stay” presentation Thursday morning at CI 2010: I took 18 pages of notes.
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More Good Ideas from Club Industry Columnists
The tour of Club Industry columnist presentations at CI 2010 kept right on rolling along Thursday with Eddie Tock and Thomas Kulp, who shared the spotlight for “Sales and Retention: The Key Dynamics to a Successful Club.”
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A Walk through the Exhibit Hall
Time seemed really short at the conference and trade show this year, so my visits in the exhibit hall were rather limited, but I did visit with a few exhibitors.
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Coffman Offers Service with a Smile
State-of-the-art equipment, top-notch facilities and a diverse schedule of programs may help draw customers to a health club, but there’s one thing that keeps them coming back, according to Sandy Coffman: the atmosphere.
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W Is for “Woo-Hoo!”
With a name like “Gimme a W!,” you could probably already guess that the presentation from Kathy Stewart of Ellipse Fitness would involve a bit of cheerleading. In this case, the “W” stands for Stewart’s why, when, where, who and what of cheering clients on to weight-loss success.
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Donna Krech Plays Hurt to Help Club Industry
Walking around on a gimpy foot didn’t stop Donna Krech of Fitness Solution 24/7 from presenting ways to create new income streams for club operators at Club Industry 2010.
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Rock On!
So, how about that party at the House of Blues? Did you make it? It was like a breath of fresh air—literally!
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Final Thoughts on Club Industry 2010
Now that we’re a few days removed from Club Industry 2010 in Chicago, I have some final thoughts to share with you. This is required reading, whether or not you attended the show.
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