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The 25th Club Industry Conference and Trade Show has come and
gone, and we’d like to offer a big thanks to all the club owners,
personal trainers, speakers and exhibitors who made it to this year’s
show. Be sure to check out our Facebook
page and YouTube
videos to see if you made it into any of our shots. And to those of
you who didn’t make it to the show—well, why not? We hope we’ll
see you at next year’s show, or at Club
Industry’s Executive Summit next spring. In the meantime, keep
reading for a look back at what happened at CI 2010.
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The words “keynote speaker” seem a little odd when
followed by the name Richard Simmons. We didn’t know really what to
expect when we asked the fitness phenomenon to do us the honor Thursday
at Club Industry 2010. But we all knew that he wasn’t going to get up
on stage in a suit and tie with a stack of index cards.
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We thought since Bill Rancic is from Chicago and develops
real estate here, coming to speak at the Club Industry show would be a
piece of cake. Not so.
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The 2010 Best of the Best awards were presented Friday during
the Breakthrough Brunch at the Club Industry 2010 show in Chicago. The
contest recognizes the best programming in U.S. fitness
facilities.
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CHICAGO -- If one state legislature requires licensing of
personal trainers, other states will soon follow. That was the consensus
of the four panelists on the personal trainer licensing roundtable
Wednesday at the Club Industry 2010 Conference and Exposition.
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One doctor at a time. That’s the advice that Wendy
Williamson of Esquerre Fitness Group had for people who want to get
their foot in the door with the medical community. It takes patience and
persistence. It also takes going where the doctors go.
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Nearly 50 attendees started Thursday off early attending
Casey Conrad’s session entitled “The Real Truth about Generating
Leads and Memberships with Social Media.”
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Kevin Steele, principal with Communication Consultants WBS,
presented a session Friday at Club Industry 2010 that was designed to
help club owners gain a foothold in the corporate wellness
market.
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With so much to see and do at Club Industry 2010, it’s
difficult to justify a wasted hour. So it’s no wonder that so many
show attendees chose to turn Wednesday’s lunch hour into a learning
and networking opportunity.
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Here’s all you need to know about Rick Caro’s “The Real
Insights on Why People Join Health Clubs and Why They Stay”
presentation Thursday morning at CI 2010: I took 18 pages of
notes.
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The tour of Club Industry columnist presentations at
CI 2010 kept right on rolling along Thursday with Eddie Tock and Thomas
Kulp, who shared the spotlight for “Sales and Retention: The Key
Dynamics to a Successful Club.”
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Time seemed really short at the conference and trade show
this year, so my visits in the exhibit hall were rather limited, but I
did visit with a few exhibitors.
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State-of-the-art equipment, top-notch facilities and a
diverse schedule of programs may help draw customers to a health club,
but there’s one thing that keeps them coming back, according to Sandy
Coffman: the atmosphere.
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With a name like “Gimme a W!,” you could probably already
guess that the presentation from Kathy Stewart of Ellipse Fitness would
involve a bit of cheerleading. In this case, the “W” stands for
Stewart’s why, when, where, who and what of cheering clients on to
weight-loss success.
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Walking around on a gimpy foot didn’t stop Donna Krech of
Fitness Solution 24/7 from presenting ways to create new income streams
for club operators at Club Industry 2010.
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So, how about that party at the House of Blues? Did you make
it? It was like a breath of fresh air—literally!
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Now that we’re a few days removed from Club Industry 2010
in Chicago, I have some final thoughts to share with you. This is
required reading, whether or not you attended the show.
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CLUB INDUSTRY
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Club Industry trade shows are the most
comprehensive events in the fitness industry. Learn more about these
exciting conferences and expositions.
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