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Get tips from club operators and industry consultants related
to retention, sales, personal training, retention, marketing and design
in the latest Step by Step columns, posted monthly on our
website.
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By Jim Thomas
The following are key things a health club owner can do to
improve on poor staff performance.
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By Greg Justice
Few health club owners are talking to CEOs about starting up
an exercise program on-site for their employees. That leaves a huge
opportunity for smart health club owners. Why not let that health club
owner be you?
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By Dave McGarry
As the economy continues to struggle, club operators are
looking for ways to increase their revenues. Ancillary programs provide
a good source for increased revenue.
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By Kurt Broadhag
A number of recent changes have led to a resurgence in
commercial buildings going green. At the forefront of this movement is
Leadership in Energy and Environmental Design (LEED), the benchmark in
green building certification.
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By Maria Parrella-Turco
Today, the art of health club marketing is far more complex
than it once was. However, many of the same basic principles still
apply.
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By Sheri McMillan
A good marketing plan should include internal initiatives,
external initiatives and team development.
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By Nic DeCaire
When most people hear the name Buffett as it relates to the
business world, they think of Warren Buffett. Although this
multi-billionaire certainly deserves his due, the five lessons I learned
from Buffett came from the other Buffett—Jimmy Buffett.
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By Ann Gilbert
Having a clear understanding of why people participate in a
boot camp, why the camp setting is so attractive and why popular
trainers choose to jump into boot camp programming will allow a fitness
director to launch an indoor boot camp program that can increase
retention, referrals and revenue within the club.
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By Rob Simonelli
A recent experience with a client’s dog has changed my
perspective about how our personal trainers should approach their
clients.
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By Nic DeCaire
The one thing you can count on is that you’re going to have
complaints. Since you can’t avoid them, it’s best to learn how to
deal with them.
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By Maria Parrella-Turco
Given the popularity of loyalty programs, they can be
surprisingly ineffective. That’s right, ineffective. A loyalty
program, like any program, is only as good as its ability to engage and
drive behavior.
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By Karen Woodard-Chavez
Kelly, my beagle, offers a few good lessons on how to make
the sale.
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By Dave McGarry
People are still looking to buy products and services, but
the game of selling has changed. Here are three things you need to know
in order to succeed in selling in the new economy.
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By Phil Wendel and Christine Thalwitz
In 1998, an IHRSA study summarized five fears that keep
potential members from coming through a club’s front doors.
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By Phil Wendel and Christine Thalwitz
We examine how club owners can optimize their club’s
physical environment and adopt sales and service strategies to overcome
those fears.
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