WIRELESS VERSION    WEB VERSION    Add to Safe Sender List
Step by Step
October.18.2010 FROM CLUBINDUSTRY.COM
Read the Past Quarter’s Step by Step Columns
How to Fix Poor Staff Performance in Your Health Club
Corporate Fitness as a Profit Center for Clubs
Three Ways to Increase Your Profits from Ancillary Programs
The Basics of Adopting LEED Standards in Club Design
Nine Health Club Marketing Tips for Today’s Economy
Developing a 12-Month Marketing Plan for Fitness Directors
Five Business Lessons I Learned from Buffett
How to Bring Your Boot Camp Indoors
Man vs. Dog: A Lesson for Your Personal Trainers
Evaluate Complainers to Determine Your Response to Complaints
Loyalty Programs Are Popular, But Do They Really Work?
Sales Lessons from a Beagle
Selling in the New Economy
Fear Factor: Why Prospective Members Don’t Join Your Gym
Fear Factor: 10 Tips for Putting Prospective Members at Ease in Your Club

Read the Past Quarter’s Step by Step Columns
Get tips from club operators and industry consultants related to retention, sales, personal training, retention, marketing and design in the latest Step by Step columns, posted monthly on our website.
Read More

Clubs
How to Fix Poor Staff Performance in Your Health Club

By Jim Thomas

The following are key things a health club owner can do to improve on poor staff performance.
Read More
Corporate Fitness as a Profit Center for Clubs

By Greg Justice

Few health club owners are talking to CEOs about starting up an exercise program on-site for their employees. That leaves a huge opportunity for smart health club owners. Why not let that health club owner be you?
Read More
Three Ways to Increase Your Profits from Ancillary Programs

By Dave McGarry

As the economy continues to struggle, club operators are looking for ways to increase their revenues. Ancillary programs provide a good source for increased revenue.
Read More
Design
The Basics of Adopting LEED Standards in Club Design

By Kurt Broadhag

A number of recent changes have led to a resurgence in commercial buildings going green. At the forefront of this movement is Leadership in Energy and Environmental Design (LEED), the benchmark in green building certification.
Read More
Marketing
Nine Health Club Marketing Tips for Today’s Economy

By Maria Parrella-Turco

Today, the art of health club marketing is far more complex than it once was. However, many of the same basic principles still apply.
Read More
Developing a 12-Month Marketing Plan for Fitness Directors

By Sheri McMillan

A good marketing plan should include internal initiatives, external initiatives and team development.
Read More
Five Business Lessons I Learned from Buffett

By Nic DeCaire

When most people hear the name Buffett as it relates to the business world, they think of Warren Buffett. Although this multi-billionaire certainly deserves his due, the five lessons I learned from Buffett came from the other Buffett—Jimmy Buffett.
Read More
Personal Training
How to Bring Your Boot Camp Indoors

By Ann Gilbert

Having a clear understanding of why people participate in a boot camp, why the camp setting is so attractive and why popular trainers choose to jump into boot camp programming will allow a fitness director to launch an indoor boot camp program that can increase retention, referrals and revenue within the club.
Read More
Man vs. Dog: A Lesson for Your Personal Trainers

By Rob Simonelli

A recent experience with a client’s dog has changed my perspective about how our personal trainers should approach their clients.
Read More
Retention
Evaluate Complainers to Determine Your Response to Complaints

By Nic DeCaire

The one thing you can count on is that you’re going to have complaints. Since you can’t avoid them, it’s best to learn how to deal with them.
Read More
Loyalty Programs Are Popular, But Do They Really Work?

By Maria Parrella-Turco

Given the popularity of loyalty programs, they can be surprisingly ineffective. That’s right, ineffective. A loyalty program, like any program, is only as good as its ability to engage and drive behavior.
Read More
Sales
Sales Lessons from a Beagle

By Karen Woodard-Chavez

Kelly, my beagle, offers a few good lessons on how to make the sale.
Read More
Selling in the New Economy

By Dave McGarry

People are still looking to buy products and services, but the game of selling has changed. Here are three things you need to know in order to succeed in selling in the new economy.
Read More
Fear Factor: Why Prospective Members Don’t Join Your Gym

By Phil Wendel and Christine Thalwitz

In 1998, an IHRSA study summarized five fears that keep potential members from coming through a club’s front doors.
Read More
Fear Factor: 10 Tips for Putting Prospective Members at Ease in Your Club

By Phil Wendel and Christine Thalwitz

We examine how club owners can optimize their club’s physical environment and adopt sales and service strategies to overcome those fears.
Read More
This Issue Brought to you By

advertisement     
World Instructor Training Schools

SUBSCRIBE
Subscribe Now
DIGITAL EDITION
Preview a sample of the digital edition of our magazine and get a copy delivered to your inbox each month.
Subscribe Now