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November.10.2010 FROM CLUBINDUSTRY.COM

Demand for Trainers Tops 2011 Fitness Trends
Star Trac Says It Will Not File for Bankruptcy
Matrix Boosts Sales for Johnson Health Tech
Sales Increase for Precor’s Parent Company
TCA Promotes Siena to President
LA Fitness Suit Involving Chris Brown Settled
Judge Dismisses Suit Regarding Y Funding
New Kroc Centers Open in Texas and Michigan
Remembering Rudy Smith
Is an Obesity Vaccine the Answer?
Is Pilates a Fad?
November Step by Step Articles Online Now
Facility News
Supplier News


News
Demand for Trainers Tops 2011 Fitness Trends
INDIANAPOLIS -- A growing demand for properly certified and educated personal trainers is the top fitness trend for 2011, according to a worldwide survey of fitness professionals by the American College of Sports Medicine (ACSM).
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Star Trac Says It Will Not File for Bankruptcy
IRVINE, CA -- Star Trac has definitely had a year of transition. The Irvine, CA-based manufacturer has undergone two rounds of layoffs, a change in presidents and a purchase of the company.
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Matrix Boosts Sales for Johnson Health Tech
COTTAGE GROVE, WI -- Matrix Fitness products helped Johnson Health Tech Inc. (JHT) achieve a 33.5 percent increase in domestic commercial sales for third quarter 2010, according to the company.
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Sales Increase for Precor’s Parent Company
HELSINKI, FINLAND -- Fitness sales (home and commercial) for Amer Sports Oyj, the parent company of Precor, were EUR52.6 million ($73.7 million) for the third quarter 2010, a 7 percent increase from the same time last year.
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TCA Promotes Siena to President
CHICAGO -- Debra Siena has been promoted to president of Proactive Partners, a division of Chicago-based TCA Holdings LLC, which owns and operates Midtown Athletic Clubs.
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LA Fitness Suit Involving Chris Brown Settled
LOS ANGELES -- A lawsuit filed against LA Fitness by a photographer who claimed R&B singer Chris Brown’s bodyguards harmed him has been settled.
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Judge Dismisses Suit Regarding Y Funding
CHARLOTTESVILLE, VA -- A judge has dismissed a lawsuit filed in May by a group of for-profit club owners in the Charlottesville, VA, area who claimed that Albermarle County acted unfairly when it allocated $2.03 million in public funds toward building a new YMCA facility.
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New Kroc Centers Open in Texas and Michigan
OVERLAND PARK, KS -- The Salvation Army is continuing to build its presence in the nonprofit fitness center market with the opening this week of two facilities.
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From the Blog
Remembering Rudy Smith
In talking to several club operators lately for a story we’re working on for our December issue on high-volume, low-price clubs, it’s hard not to think about the one club operator I really would’ve enjoyed talking to: Rudy Smith.
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Is an Obesity Vaccine the Answer?
Recent research has indicated that some people are just more genetically predisposed to being heavy than others. And researchers at Harvard University say that America will soon have a 42 percent obesity rate (although others claim we’ve topped out at 34 percent), blaming the climb on obese friends making people feel more comfortable about also being obese.
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Is Pilates a Fad?
When Pilates first became popular in health clubs, a lot of people thought it might just be a fad, but then the programming seemed to have legs, ranking as a top fitness trend for several years. However, a recent survey by the American College of Sports Medicine showed that the 2,200 surveyed fitness professionals around the world suddenly didn’t think of Pilates as a top trend for the coming year.
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In Brief
November Step by Step Articles Online Now
Club Industry’s online how-to section was updated to include columns on strategic planning, marketing your club experience, launching a walking group, retaining members for life and increasing membership sales. Visit our site to read past articles from industry experts.
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Facility News
  • 24 Hour Fitness, San Ramon, CA, is inviting all members of the military community to work out at any of its clubs free of charge this week in honor of Veterans Day, which is Thursday. Individuals must present valid military identification at a 24 Hour club. The promotion began Monday and ends Sunday, Nov. 14. 24 Hour also is donating up to $50,000 to KaBOOM!, a national nonprofit that supports youth fitness, through a Facebook Deals promotion that offers discounts to members who check in to a 24 Hour club on Facebook Places. The promotion runs through Dec. 15.
  • Sport & Health Club, McLean, VA, has completed a $500,000 renovation to its 55,000-square-foot Lakeforest location in Gaithersburg, MD. The renovation included a cardio theater studio with flat-screen TVs and cardio equipment, additional strength training circuits with elliptical cross trainers and cardio equipment, and a Wii for the Kidz Klub. New brand colors, wallpaper and carpet also were added. The renovation is the result of Sport & Health’s $25 million in mezzanine financing it secured in 2009.
  • Midtown Athletic Club Palatine (IL) announced the promotion of longtime staff members Anish Manrai and Neil Wywialowski to director of fitness and fitness director, respectively. Manrai had served as the club’s junior director, tournament director and assistant head professional for the past eight years. Wywialowski has been on the club’s staff for 17 years, the last 12 as the personal training director.
  • Ellipse Fitness, Appleton, WI, is expanding into Milwaukee and its surrounding suburbs. Three locations are scheduled to open in Milwaukee by the end of the year, the first of which is scheduled to open Nov. 15 in Brookfield, WI. Ellipse Fitness offers both regularly scheduled group exercise classes and proprietary weight-loss programs.
  • Corporate Sports Unlimited, Austell, GA, has a new agreement to manage the executive fitness center for Delta Airlines, the company announced. Corporate Sports Unlimited now manages 21 facilities in the Atlanta area, including facilities for CNN, Cox Enterprises, Emory University, Georgia Pacific, UPS and Arby’s.
  • Supplier News
  • GymValet, Cleveland, provider of the GymValet Spray Bottle and Towel Holder Equipment Cleaning System, is now a supplier for Petra Hygenics eco-friendly non-alcohol-based foaming hand sanitizer. The foaming hand sanitizer is available in 4- and 16-ounce bottles, as well as 4-1.1-gallon cases. Manual and touch-free foaming hand sanitizer dispensers are also available.
  • Starting in January, Les Mills International, Auckland, New Zealand, will roll out its Sh’Bam dance program. The company already did a pilot of the program in 65 clubs across the United States, the United Kingdom, Australia and New Zealand. Sh’Bam combines basic dance choreography with a soundtrack of chart-topping popular hits, dance music, remixes of familiar classics and modernized Latin tracks in an effort to emulate the atmosphere of a nightclub.
  • Chizam Inc., Menlo Park, CA, a new retention tool that integrates a private social network with fitness tools into a club’s existing website, has announced its first installation at VillaSport, a lifestyle fitness club with locations in Colorado Springs, CO, and The Woodlands, TX.
  • If you missed the Club Industry 2010 panel session about licensing of personal trainers, you can view a video of the session, courtesy of World Instructor Training Schools (WITS), which has posted the video on its website.
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