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February.22.2011 FROM CLUBINDUSTRY.COM
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Life Time Enjoys Prosperous 2010
Millennium Partners Prepares for Expansion
Sport & Health Acquires a Gold’s Gym Location
Gainesville Staff, Members Praised for Saving Policeman’s Life
ASF International and InTouch Technology Partner
What Club Owners Get for the Architect Fees Paid
Step by Step: Your Club’s Green Cleaning Efforts Can Be Good for Marketing
Step by Step: Networking Groups Can Help Market Your Health Club on a Budget
Do You Like Us?
All Life Time Fitness All the Time
Guilt Led Some to Ditch Their Luxury Club Memberships
Facility News
Supplier News


News
Life Time Enjoys Prosperous 2010
Life Time Fitness fell just short of its attrition goal, but CEO Bahram Akradi still was pleased with his company’s overall performance in 2010. Life Time grew its revenue 9.8 percent in fourth quarter 2010 and 9.1 percent for 2010.
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Millennium Partners Prepares for Expansion
Millennium Partners Sports Club Management LLC has signaled its plans to grow in 2011. The Boston-based company is moving Art Curtis, former CEO, into a new role with parent company Millennium Partners, where he will focus on mergers and acquisitions of health club properties.
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Sport & Health Acquires a Gold’s Gym Location
Just days after promoting Mark Fisher to CEO, Sport & Health, McLean, VA, has acquired a Gold’s Gym club in Frederick, MD. The acquisition is part of Sport & Health’s multi-year expansion plan, which calls for extending the company’s network of health and fitness clubs throughout the Washington, DC, metro area.
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Gainesville Staff, Members Praised for Saving Policeman’s Life
Staff and members at Gainesville Health and Fitness Center (GHFC) saved the life of the second in command at Gainesville (FL) Police Department last month.
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ASF International and InTouch Technology Partner
Club operators who are clients of ASF International and InTouch Technology now have less work to do thanks to a partnership between the two companies.
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What Club Owners Get for the Architect Fees Paid
Budget architect services don’t always make the most financial sense, says Club Industry columnist Rudy Fabiano, president of Fabiano Designs, an architectural firm for health clubs.
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Step by Step: Your Club’s Green Cleaning Efforts Can Be Good for Marketing
Club member concerns about germs and their growing desire to support green efforts can both play into a new marketing niche for club operators: green cleaning, according to Mike Sawchuck.
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Step by Step: Networking Groups Can Help Market Your Health Club on a Budget
Marketing your health club not only can be inexpensive, but it can also be social if you learn how to use networking groups, says Jim Thomas.
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From the Blog
Do You Like Us?
If you are one of the millions of people on Facebook, make sure to “like” the Club Industry Facebook page, so you can be notified when we’ve posted fresh news and expert columns.
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All Life Time Fitness All the Time
When a company such as Life Time Fitness has good news to share, such as its promising year-end financials, it usually takes advantage of the opportunity to promote its other initiatives as well.
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Guilt Led Some to Ditch Their Luxury Club Memberships
In speaking last week with Smaiyra Million, the new CEO of Millennium Partners Sports Club Management, which owns and operates six Sports Club/LA facilities, I asked her whether the recession had affected the luxury club market. She responded with a definite yes, but I was surprised by one of the reasons she gave for this market being affected.
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In Brief
Facility News
  • 24 Hour Fitness, San Ramon, CA, today introduced the 24 Hour Fitness Exercise Guidelines for people of all ages and fitness levels. The guidelines were developed by 24 Hour in consultation with former U.S. Assistant Surgeon General Susan Blumenthal. The recommendations synthesize information from some of the leading organizations on health and wellness and reflect specific considerations for adolescents (ages 11-17), adults (ages 18-64), older adults (ages 65 and older) and pregnant or postpartum women. “Our goal is to break down the barriers that prevent people from reaching their fitness goals, and we recognize that sometimes the hardest part of fitness is simply understanding what to do and how often to do it,” 24 Hour CEO Carl Liebert III said in a statement. “We are proud to share these exercise guidelines with our members and the public, hoping that they will help people find ways to make fitness a part of their everyday lives.”
  • Snap Fitness, Chanhassen, MN, has appointed Wes Winnekins as its new chief financial officer. For the past 10 years, Winnekins had served as the CFO of Health Fitness Corp., Minneapolis, where he helped grow annual revenue from $26 million to $83 million, raised capital to finance two strategic acquisitions and managed the company’s sale to a strategic buyer. “Wes has been a great addition to our leadership team and will play a valuable role in the success of our brand,” Snap Fitness founder and CEO Peter Taunton said in a statement. “He brings a new depth of experience and insight to our company at an important time when we are expanding our domestic and international operations and broadening our services.”
  • Stan Pace, owner of Gold Star Fitness, Rogersville, TN, has purchased the Club at Ridgefields, a golf course and fitness center that had closed in bankruptcy last year. Pace plans to have the club, which will be his sixth facility, re-opened by mid-March. The club also has five outdoor clay tennis courts, two indoor tennis courts, a swimming pool and a restaurant.
  • Fitness First, Frederick, MD, is partnering with Diet-to-Go, Lorton, VA, to provide freshly prepared calorie, fat and carb-counted convenience meals to club members. The meal pick-up option will be launched in all 17 of the club chain’s locations in the District of Columbia, Virginia and Maryland over the next few months. Diet-to-Go meals are currently available for delivery nationwide and for local pickup in the DC, Baltimore, Philadelphia and San Francisco metro areas. The company has similar arrangements with other independent and chain health clubs in those areas.
  • Curves, Waco, TX, is partnering with Medical Mutual of Ohio, Cleveland, to offer the health insurance company’s customers a discount on club fees. Medical Mutual’s female customers can now join Curves for a reduced enrollment fee of $49. “We know that one of the obstacles to fitness is affordability,” Mark English, Curves vice president of wellness, said. “But we also know that for every dollar spent on wellness, you can save $5 or more on illness costs. It just makes sense to partner with companies like Medical Mutual of Ohio to make getting fit and healthy more accessible to more people.”
  • Five privately owned New Hampshire health clubs are working together to offer a 90-day comprehensive wellness program that includes fitness training, nutrition education and stress management advice. During a three-month pilot, the program’s 54 participants reportedly lost an average of 15 pounds, decreased their body fat by 5 percent and lowered their blood pressure and cholesterol levels. The program is offered to club members and nonmembers with a four-week, money-back guarantee at Hampshire Hills in Milford, NH, and Salem Athletic Club, Seacoast Sports Clubs, Laconia Athletic & Swim Club, and Executive Health & Sports Center, all in Manchester, NH.
  • Crush Fitness and Crush Tanning, Lagrangeville, NY, are closing on Feb. 28. According to the Poughkeepsie (NY) Journal, the owner of the club posted a note on the front desk that states: “It has become increasingly difficult for both Crush Fitness and Crush Tanning to meet all of its expenses…We assure you that every effort was made to avoid this result.” The club, which opened in 2000, employed about 50 people, the newspaper reported.

  • Supplier News
  • Netpulse, San Francisco, suppliers of interactive media platforms for fitness centers, has added Mark Mastrov, the founder of 24 Hour Fitness, San Ramon, CA, and private equity firm New Evolution Ventures, Lafayette, CA, to its board of directors. Kurt Weinsheimer and Joe Hawkins also have joined Netpulse as vice presidents of business development and operations, respectively. “We are excited to bring on leaders in their fields like Mark, Joe and Kurt,” Netpulse co-founder and CEO Bryan Arp said in a press release. “Mark brings unparalleled fitness industry experience, and Joe and Kurt have each successfully scaled business operations. We will leverage their passion and expertise to catapult our company to the next level.”
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