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March.2.2011 FROM CLUBINDUSTRY.COM
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Star Trac President Leveque Resigns
HealthFitness Makes Acquisition after Recent Management Changes
Illinois Y Files for Bankruptcy
Octane Fitness Experiences Growth during Recession
Three Suggestions for a More Profitable Health Club in 2011
A Checklist for Health Club Sales Success
Anytime Fitness Expands to Middle East
Planet Fitness Opens 400th Club
Call for Speakers Open for Club Industry 2011
Step by Step: The Problem with a Low-Price Strategy for Health Clubs
Do You Care if Your Club Equipment Is Made in America?
Facility News
Supplier News


News
Star Trac President Leveque Resigns
Mike Leveque has resigned as president of Star Trac, less than a year after he took over the helm. Dustin Grosz, the CEO of StairMaster LLC, resigned that post to take over as the new Star Trac president.
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HealthFitness Makes Acquisition after Recent Management Changes
In the past three months, HealthFitness has changed its senior leadership team and made an acquisition that expands the services that it can offer to its corporate clients. One of those changes was to make Paul Lotharius president and CEO.
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Illinois Y Files for Bankruptcy
The YMCA of McHenry County filed for Chapter 11 bankruptcy in late January, citing decreased membership and financial challenges, which include decreased donations and two lawsuits. Resolution of the bankruptcy filing and a sale of the Y’s assets to the YMCA of Metropolitan Chicago are expected early this month.
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Octane Fitness Experiences Growth during Recession
Octane Fitness LLC hasn’t let the recession stop its growth. Its revenue rose 15 percent in 2010 to $40 million. The company recently moved to a new building to accommodate new staff and its growing research and development efforts.
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Three Suggestions for a More Profitable Health Club in 2011
Eddie Tock offers three suggestions for improving the health of your business and turning around your year before the first quarter ends. It all starts with ensuring the well-being of your fitness facility.
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A Checklist for Health Club Sales Success
Distractions can prevent your staff from hitting their individual sales goals and the sales goals of the department, but Karen Woodard-Chavez offers a sales success checklist that gives them a daily, weekly and monthly plan to help keep them focused.
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Anytime Fitness Expands to Middle East
Anytime Fitness, Hastings, MN, has signed an area development agreement with the Qatar-based Almuftah Group.
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Planet Fitness Opens 400th Club
Planet Fitness announced the opening of its 400th club. Franchisee Dave Leon helped the Newington, NH-based company reach the milestone by opening his 18,000-square-foot club in Albany, NY.
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Call for Speakers Open for Club Industry 2011
Club Industry 2011 is accepting online applications for speakers. If you are interested in being a presenter, go online to submit an application prior to March 15.
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Step by Step: The Problem with a Low-Price Strategy for Health Clubs
As more low-price competitors enter the fitness club business, Jim Thomas shares why he thinks a low-price strategy won’t work for every club operator. He also offers some other strategies to consider.
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From the Blog
Do You Care if Your Club Equipment Is Made in America?
This week, ABC News is airing a Made in America series that focuses on products made in America and reveals how buying more U.S.-made products can help increase the number of manufacturing jobs in our country.
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In Brief
Facility News
  • 24 Hour Fitness, San Ramon, CA, is supporting The V Foundation for Cancer Research with the first annual V Throw contest, a national free-throw competition. On Saturday, March 5, 24 Hour will host the V Throw at more than 200 of its clubs across the country. 24 Hour members and guests, who will compete for prizes, can register and learn more about local V Throw events online.
  • Madonna will open her third Hard Candy Fitness club in mid-2011 in St. Petersburg, Russia, New Evolution Ventures (NeV), Lafayette, CA, announced last week. The singer opened her first club last November in Mexico City and is scheduled to open another club this month in Moscow. NeV is exploring options for more clubs in Italy, the United Kingdom, Canada, France, Australia, Argentina and Brazil. “The early success of the first Hard Candy Fitness center in Mexico City—where Madonna taught a dance class to members at the opening—has inspired us all to create similar facilities and seek out local partnerships around the globe which embody Madonna’s workout philosophy,” NeV co-founder Mark Mastrov said in a statement.
  • RetroFitness, Colts Neck, NJ, has rewarded one of its members with a free one-year membership plus three months free for a friend for her victory in the club company’s social media campaign called Retro Resolutions, designed to help members stay on track with their New Year’s resolutions. Dania Daniels of North Caldwell, NJ, received the most “like” votes on Facebook after she posted a photo of herself and a caption that described her goal of losing 50 pounds by May. An illness that Daniels' mother experienced inspired her to enter the contest.
  • The Sparrow Michigan Athletic Club (MAC), East Lansing, MI, earned a 2010 Best of Aquatics award and was recognized in a special supplement to the November/December 2010 issue of Aquatics International. The MAC’s aquatics program was judged by a panel of industry experts on criteria such as promotional materials, aquatic amenities and community involvement.
  • Supplier News
  • ABC Financial, Little Rock, AR, announced Tuesday that Nikki Layke has returned to the company as a senior account executive in the client management division. In her new role, Layke will be responsible for support and service to ABC Financial’s existing clients. “ABC and I share the same value of customer relationships,” Layke said in a statement. “I’m thrilled to be rejoining this great team in a new capacity.” Layke previously served at ABC for more than three years as a senior account executive in the sales division. She most recently was a regional sales director at Motionsoft, Silver Spring, MD.
  • World Gym International, Los Angeles, has launched a co-branded café with City Blends Ltd., Dallas. The new World Gym Barbell Café creates a profit center for World Gym’s clubs. The new café marries the heritage of World Gym founder Joe Gold and Muscle Beach with the celebrity culture of Hollywood. City Blends smoothie and juice bar products now bear such names as Star Berry, Celebrity Smash and Pile Driver. “World Gym chose City Blends as our preferred vendor because they are the fastest-growing juice bar company in the health and fitness industry,” World Gym Managing Director Guy Cammilleri said. “Their growth convinced us that they would be a partner capable of keeping up with our growth.”
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