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March.9.2011 FROM CLUBINDUSTRY.COM
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David Barton Gym Files for Bankruptcy
Lawsuit Filed Against LA Fitness
Bally Employee Bloodied Outside NJ Club
Call for Speakers Open for Club Industry 2011
Gold’s Gym to Open in Oklahoma City
No One Injured in Alaska Club Fire
Technology Council Attracts All Sectors of the Fitness Industry
Army Physical Fitness Testing Overhauled
Step by Step: Three Ways to Nurture Prospects and Turn Them into Members
Legends of Fitness: A Good Read and a Great Cause
Michael Bruno Getting His House in Order
Golf Tournament Celebrates Jack LaLanne
What Social Media Can and Can’t Do for Your Wellness Business
Facility News
Supplier News


News
David Barton Gym Files for Bankruptcy
Club Ventures Investments, the parent company of David Barton Gym, New York, has filed for Chapter 11 bankruptcy, according to two New York media outlets.
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Lawsuit Filed Against LA Fitness
Once again, LA Fitness, Irvine, CA, faces a class-action lawsuit involving its cancellation policies with its monthly membership contracts.
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Bally Employee Bloodied Outside NJ Club
A Bally Total Fitness employee in New Jersey was attacked outside his club by two boys who were later arrested after a robbery a few blocks away.
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Call for Speakers Open for Club Industry 2011
Club Industry 2011 is accepting online applications for speakers. If you are interested in being a presenter, go online to submit an application prior to March 15.
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Gold’s Gym to Open in Oklahoma City
Gold’s Gym International (GGI), Irving, TX, plans to open two new clubs in the Oklahoma City area and has acquired two Aspen Athletic Clubs in that market.
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No One Injured in Alaska Club Fire
A fire in a women’s sauna at The Alaska Club in Anchorage, AK, caused an estimated $15,000 of damage.
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Technology Council Attracts All Sectors of the Fitness Industry
Imagine, if you will, club operators Life Time Fitness and Town Sports International on the same team. So, too, are equipment manufacturers Life Fitness and Precor. Now throw in software providers ABC Financial and Twin Oaks.
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Army Physical Fitness Testing Overhauled
The U.S. Army is changing the way it tests soldiers’ physical fitness. According to a news story on the Army website, the current physical fitness test (PT) will be replaced by two new tests: the Army Physical Readiness Test (APRT) and the Army Combat Readiness Test (ACRT).
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Step by Step: Three Ways to Nurture Prospects and Turn Them into Members
Because getting leads is so difficult these days, club operators must be smarter and more effective in converting those leads to members. Nalisha Patel shares three ways to nurture leads and create long-term members.
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From the Blog
Legends of Fitness: A Good Read and a Great Cause
If you’re headed to the IHRSA show in San Francisco next week, be sure to pick up a copy of “Legends of Fitness,” written by Club Industry advisory board member Stephen Tharrett. In addition to being a great read, the royalties generated by the book’s sales go to Augie’s Quest.
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Michael Bruno Getting His House in Order
Star Trac owner Michael Bruno celebrated a birthday and a new house on Saturday. He didn’t expect to usher in a new president of Star Trac, too.
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Golf Tournament Celebrates Jack LaLanne
There’s a new word that combines golf and recreation. It’s called “golfreation.”
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In Brief
What Social Media Can and Can’t Do for Your Wellness Business
Find out how social media should fit into your marketing plan and what results to expect from it in March’s WebSavvy column, provided by Club Industry and Leslie Nolen, CEO of the the Radial Group and a Step by Step columnist. Get more from your website by reading past Websavvy articles about how to get more e-newsletter subscribers, analyze Web traffic and make your site more useful.
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Facility News
  • UFC Gym opened its third club on March 5 in Corona, CA. The 45,000-square-foot gym features training techniques, including progressive group fitness classes, Muay Thai, kickboxing, jiu jitsu, self-defense instruction, high-octane conditioning, plus a 32-foot Octagon and a UFC Kids’ Gym. The first two UFC Gyms opened in Concord, CA, and Rosemead, CA. “Corona is our biggest gym yet, fusing together the best of fitness and MMA in one location,” UFC Gym Senior Vice President Adam Sedlack said in a statement.
  • The Nebraska Athletic Club, North Platte, NE, changed ownership on Jan. 31, according to the North Platte Telegraph. Justin Brockmoller, and his wife, Tammy, took over the club from Tommy and Alice Vieyra, who bought the gym in 1997, the newspaper reported. Since that purchase, membership has grown from less than 200 to about 1,000, and the club has hosted annual health fairs and strongman competitions.
  • From April 25 to May 25, the founders of Prime Time Boxing Inc., Sacramento, will do a Knocking Out Obesity Tour, stopping at one middle school in each city on the Men’s Fitness 10 fattest cities list. Cary Williams-Nunez and Angelo Nunez founded the company in 1998 and created Prime Time Boxing Club, a nonprofit organization that offers scholarship programs to pay for training, equipment and travel expenses for disadvantaged children. The Nunezes are working with eateries in each city to provide a healthy lunch or free lunch coupons and nutritional guides that can be handed out at the schools. They will use equipment at the schools to demonstrate how their non-contact boxing workout can be done with little equipment. The couple are taping the tour for a possible reality show or docudrama.
  • The JCC Rockland, West Nyack, NY, has elected to stay open during Shabbat, the Jewish Sabbath, observed from sunset on Friday to sunset on Saturday. Board members voted to stay open in order to serve its diverse Jewish community and to be financially sustainable. No sales or transactions will take place during Shabbat hours, and Jewish staff members will not be forced to work. The JCC Rockland is following in the footsteps of other JCCs across the country that have elected to do the same.
  • Supplier News
  • Matrix Fitness has partnered with the Challenged Athletes Foundation (CAF) to launch the Matrix Training Facility at CAF’s new Deni & Jeff Jacobs Challenged Athletes Center in San Diego. The facility provides access to fitness equipment, all donated by Matrix, encouraging challenged athletes to pursue an active and healthy lifestyle. The equipment donations will enable CAF to host strength and resistance clinics for challenged athletes and educate them about how to adapt to equipment in their neighborhood gyms, says Virginia Tinley, CAF’s executive director. Matrix is donating Johnny G. Krankcycles, T3X treadmills, E5xc elliptical, Tomahawk E Series indoor cycles, rowers and weights machines.
  • SCW Fitness Education, Northbrook, IL, announced that GoodLife Fitness Centers, the largest privately owned fitness club chain in Canada, is rolling out WaterinMotion, a pre-choreographed, quarterly released aquatic exercise program. WaterinMotion, conceptualized by SCW CEO Sara Kooperman and choreographed by Connie Warasila, is based on the principles of SCW Fitness Education’s aquatic fundamentals certification. WaterinMotion is licensed in almost 100 facilities in the United States and is offered to individual clubs, small chains, universities and medical centers, YMCAs, JCCs, parks and recreation departments, and private exclusive spas and health clubs.
  • The Kansas City-based Sporting Club, the parent organization of the Sporting Kansas City team in Major League Soccer (MLS), has partnered with the Livestrong organization to name its new stadium Livestrong Sporting Park. The $200 million stadium, which will open June 9 in Kansas City, KS, will seat 18,500 for soccer games and 25,000 for concerts and will be 100 percent tobacco free. A portion of all stadium revenues, including ticket sales and concessions, will fund the foundation’s advocacy work. The partnership also will help launch the development of local cancer survivorship services for Kansas City residents. No other MLS stadium or stadium in the four major American professional sports—baseball, football, basketball and hockey— is named for a charity. Livestrong Fitness is owned by Johnson Health Tech Inc., Cottage Grove, WI, which also owns Matrix Fitness, Vision Fitness and Horizon Fitness.
  • Madd Dog Athletics, Venice, CA, makers of Spinning products, and Innovex Fitness, Maassluis, Netherlands, the Spinning brand distributor in that country, worked together to provide 400 Spinning bikes for the 20th annual “Workout for Sophia” charity event last month in the Netherlands. The event benefits the Sophia Children’s Hospital, Rotterdam, and raised $560,000 that will be used for research and treatments.
  • Motionsoft, Rockville, MD, was named the 2011 Associate Member of the Year by the International Health, Racquet and Sportsclub Association (IHRSA). Motionsoft, which produces health club management and financial solution software that is used in almost 2,000 facilities, was recently recognized as one of the nation’s fastest growing companies by Inc. magazine. The award will be presented during the 30th Annual IHRSA show in San Francisco next week.
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